ab Global Equity Research Latin America UBS Investment Research Retail Online Retailers Company News The iPad Buzz at high prices 6 December 2010 Apple selling the iPad thru well established Brazilian online retailers www.ubs.com/investmentresearch Last Friday, Apple Inc started selling the iPad in B2W, PF, Extra and Saraiva. Walmart, Carrefour and CBahia are not selling the product. We think these new entrants still have to invest more aggressively in the space to improve brand recognition and obtain the best products/prices from vendors. Gustavo Piras Oliveira, CFA Analyst High prices for all, and retailers offer attractive payment terms firstname.lastname@example.org +1-212-713 2107 Our pricing survey (see inside) shows that iPads are almost twice more expensive in Brazil than in the US (not adjusting for purchasing power). Consumers can buy Flavio Barcala them with a slight discount in M Livre. Retailers offer attractive payment terms Associate Analyst with 12 instalments at 0% APR, and PCAR also offers 18x (in Extra card) and 15x email@example.com (in PF card). SUBA and Saraiva are the ones pushing for extended warranty plans. +55-11-3513 6513 Consumers ready for Holiday Season shopping; positive for retailers After less than one day, SUBA and A.com had stockouts, both in high and low end models. While we don’t know the exact volume allocation for each retailer, stockouts suggest that demand for consumer electronics products remains strong, despite prices. Also, we think that B2W’s strong traffic patterns and more integrated logistics could be an advantage during this Holiday season. Maintain Neutral rating for B2W and PCAR5; Prefer LREN3 B2W and PCAR5 are the most exposed to consumer electronic sales, but FCF generation is highly dependent on AR terms, which is too expansionary. We prefer LREN3’s FCF generative apparel retail asset. LREN has likely had a good month of October, a timid November (weather issues), and a good start to December. This report has been prepared by UBS Securities LLC ANALYST CERTIFICATION AND REQUIRED DISCLOSURES BEGIN ON PAGE 4. UBS does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.
Table 1:iPad prices in Brazil (R$) Online Retailers 6 December 2010 iPad with Wi-Fi iPad with Wi-Fi + 3G Online Store 16GB 32GB 64GB 16GB 32GB 64GB Shipping Max Pay Term Card A.com 1,649 1,899 2,199 2,049 2,299 2,599 free 12x 0% APR any card 4 days out of stock in stock 4 days 4 days 4 days Submarino 1,649 1,899 2,199 2,049 2,299 2,599 free 12x 0% APR any card in stock in stock in stock out of stock out of stock out of stock Extra 1,649 1,899 2,199 2,049 2,299 2,599 free 18x 0% APR Extra card in stock in stock in stock in stock in stock in stock Ponto Frio 1,649 1,899 2,199 2,049 2,299 2,599 free 15x 0% APR PF Card in stock in stock in stock in stock in stock in stock Saraiva 1,649 1,899 2,199 2,049 2,299 2,599 free 12x 0% APR Saraiva Card in stock in stock in stock in stock in stock in stock Casas Bahia na na na na na na Walmart na na na na na na Carrefour na na na na na na Apple Online Store USA 848 1,018 1,188 1,069 1,239 1,409 free any card Discount to Brazil -48.6% -46.4% -46.0% -47.8% -46.1% -45.8% Mercado Libre Brasil 1,494 1,680 1,980 1,840 2,200 2,395 Discount to Brazil -9.4% -11.5% -10.0% -10.2% -4.3% -7.8% Source: Company websites and UBS estiamtes Table 2:iPad prices in selected countries (16GB, Wi-Fi) Country Price (R$) Brazil 1,649 Argentina 1,450 UK 1,140 Portugal 1,120 Alemanha 1,120 Franca 1,120 Italia 1,120 Australia 1,050 Canada 930 USA 848UBS 2 Source: Macworld Brasill
Online Retailers 6 December 2010 UBS 3
Online Retailers 6 December 2010 Statement of RiskRisks to investments in Latam Retailers are related to overall macro conditionsincluding GDP growth rates, inflation, monetary and fiscal policies, andunemployment levels. Also, companies strategies, balance sheet strength andprofitability may affect the investment. Analyst CertificationEach research analyst primarily responsible for the content of this researchreport, in whole or in part, certifies that with respect to each security or issuerthat the analyst covered in this report: (1) all of the views expressed accuratelyreflect his or her personal views about those securities or issuers; and (2) no partof his or her compensation was, is, or will be, directly or indirectly, related tothe specific recommendations or views expressed by that research analyst in theresearch report. UBS 4
Online Retailers 6 December 2010Required DisclosuresThis report has been prepared by UBS Securities LLC, an affiliate of UBS AG. UBS AG, its subsidiaries, branches andaffiliates are referred to herein as UBS.For information on the ways in which UBS manages conflicts and maintains independence of its research product;historical performance information; and certain additional disclosures concerning UBS research recommendations,please visit www.ubs.com/disclosures. The figures contained in performance charts refer to the past; past performance isnot a reliable indicator of future results. Additional information will be made available upon request.UBS Securities Co. Limited is licensed to conduct securities investment consultancy businesses by the China SecuritiesRegulatory Commission.UBS Investment Research: Global Equity Rating Allocations 1 2 UBS 12-Month Rating Rating Category Coverage IB Services Buy Buy 51% 37% Neutral Hold/Neutral 40% 33% Sell Sell 9% 22% 3 4 UBS Short-Term Rating Rating Category Coverage IB Services Buy Buy less than 1% 20% Sell Sell less than 1% 0%1:Percentage of companies under coverage globally within the 12-month rating category.2:Percentage of companies within the 12-month rating category for which investment banking (IB) services were provided withinthe past 12 months.3:Percentage of companies under coverage globally within the Short-Term rating category.4:Percentage of companies within the Short-Term rating category for which investment banking (IB) services were providedwithin the past 12 months.Source: UBS. Rating allocations are as of 30 September 2010.UBS Investment Research: Global Equity Rating Definitions UBS 12-Month Rating Definition Buy FSR is > 6% above the MRA. Neutral FSR is between -6% and 6% of the MRA. Sell FSR is > 6% below the MRA. UBS Short-Term Rating Definition Buy: Stock price expected to rise within three months from the time the rating was assigned Buy because of a specific catalyst or event. Sell: Stock price expected to fall within three months from the time the rating was assigned Sell because of a specific catalyst or event. UBS 5
Online Retailers 6 December 2010KEY DEFINITIONS Forecast Stock Return (FSR) is defined as expected percentage price appreciation plus gross dividend yield over the next 12months. Market Return Assumption (MRA) is defined as the one-year local market interest rate plus 5% (a proxy for, and not aforecast of, the equity risk premium). Under Review (UR) Stocks may be flagged as UR by the analyst, indicating that the stocks price target and/or rating aresubject to possible change in the near term, usually in response to an event that may affect the investment case or valuation. Short-Term Ratings reflect the expected near-term (up to three months) performance of the stock and do not reflect anychange in the fundamental view or investment case.Equity Price Targets have an investment horizon of 12 months.EXCEPTIONS AND SPECIAL CASESUK and European Investment Fund ratings and definitions are: Buy: Positive on factors such as structure, management,performance record, discount; Neutral: Neutral on factors such as structure, management, performance record, discount; Sell:Negative on factors such as structure, management, performance record, discount.Core Banding Exceptions (CBE): Exceptions to the standard +/-6% bands may be granted by the Investment ReviewCommittee (IRC). Factors considered by the IRC include the stocks volatility and the credit spread of the respective companysdebt. As a result, stocks deemed to be very high or low risk may be subject to higher or lower bands as they relate to the rating.When such exceptions apply, they will be identified in the Company Disclosures table in the relevant research piece.Research analysts contributing to this report who are employed by any non-US affiliate of UBS Securities LLC are notregistered/qualified as research analysts with the NASD and NYSE and therefore are not subject to the restrictions contained inthe NASD and NYSE rules on communications with a subject company, public appearances, and trading securities held by aresearch analyst account. The name of each affiliate and analyst employed by that affiliate contributing to this report, if any,follows.UBS Securities LLC: Gustavo Piras Oliveira, CFA. UBS Brasil Administradora de Valores Ltda: Flavio Barcala.Brazil Regulation 388 Analyst CertificationExcept as provided above, each research analyst primarily responsible for the content of this investment research report, inwhole or in part, certifies that: (1) all of the views expressed accurately reflect his or her personal views about those securities orissuers, and such recommendations were elaborated independently, including in relation to UBS Brasil Administradora deValores Ltda. and/or its affiliates, as the case may be; (2) no relationship is maintained with any person who works for thesubject companies which securities are mentioned on this research; (3) UBS Brasil Administradora de Valores Ltda. and/or itsaffiliates (including the funds, portfolios and investment clubs in securities managed by them) do not own directly or indirectly1% or more of the total capital of the subject companies or are involved in the acquisition, alienation or intermediation of suchsecurities in the market; (4) does not hold, directly or indirectly securities of the subject companies which represent 5% or moreof his or her net worth, and is not involved in the acquisition, alienation or intermediation of such securities in the market; (5)neither the analyst nor UBS Brasil Administradora de Valores Ltda. and/or its affiliates receive compensation for any servicesrendered or presents any commercial relationships with any of the subject companies or person, entity or any kind of fundswhich represents the same interest of the subject companies; (6) no part of any of the research analysts compensation was, is,or will be directly or indirectly related to the pricing of any of the securities issued by any of the subject companies and/or to thespecific recommendations or views expressed by the research analyst in this research although part of the analystscompensation comes from the profits of UBS Brasil Administradora de Valores Ltda. and/or its affiliates and, consequently,revenues arisen from transactions held by UBS Brasil Administradora de Valores Ltda. and/or its affiliates. UBS 6
Online Retailers 6 December 2010Company Disclosures Company Name Reuters 12-mo rating Short-term rating Price Price date B2W Companhia Global do 20 BTOW3.SA Neutral (CBE) N/A R$34.50 03 Dec 2010 Varejo 20 Lojas Renner LREN3.SA Buy (CBE) N/A R$59.40 03 Dec 2010 16, 20 Pão de Açúcar (CBD) PCAR5.SA Neutral (CBE) N/A R$69.77 03 Dec 2010Source: UBS. All prices as of local market close.Ratings in this table are the most current published ratings prior to this report. They may be more recent than the stock pricingdate16. UBS Securities LLC makes a market in the securities and/or ADRs of this company.20. Because UBS believes this security presents significantly higher-than-normal risk, its rating is deemed Buy if the FSR exceeds the MRA by 10% (compared with 6% under the normal rating system).Unless otherwise indicated, please refer to the Valuation and Risk sections within the body of this report.B2W Companhia Global do Varejo (R$) Price Target (R$) Stock Price (R$) 150 100 50 0 01-Oct-05 01-Jan-06 01-Apr-06 01-Jul-06 01-Oct-06 01-Jan-07 01-Apr-07 01-Jul-07 01-Oct-07 01-Jan-08 01-Apr-08 01-Jul-08 01-Oct-08 01-Jan-09 01-Apr-09 01-Jul-09 01-Oct-09 01-Jan-10 01-Apr-10 01-Jul-10 01-Oct-10 Buy 2 Buy Neutral No RatingSource: UBS; as of 03 Dec 2010Lojas Renner (R$) Price Target (R$) Stock Price (R$) 100 80 60 40 20 0 01-Jan-06 01-Jan-07 01-Jan-08 01-Jan-09 01-Jan-10 01-Oct-05 01-Apr-06 01-Jul-06 01-Oct-06 01-Apr-07 01-Jul-07 01-Oct-07 01-Apr-08 01-Jul-08 01-Oct-08 01-Apr-09 01-Jul-09 01-Oct-09 01-Apr-10 01-Jul-10 01-Oct-10 Buy 2 Neutral 2 Buy Neutral No RatingSource: UBS; as of 03 Dec 2010 UBS 7
Online Retailers 6 December 2010Pão de Açúcar (CBD) (R$) Price Target (R$) Stock Price (R$) 80.0 60.0 40.0 20.0 0.0 01-Jan-06 01-Jan-07 01-Jan-08 01-Jan-09 01-Jan-10 01-Oct-05 01-Apr-06 01-Jul-06 01-Oct-06 01-Apr-07 01-Jul-07 01-Oct-07 01-Apr-08 01-Jul-08 01-Oct-08 01-Apr-09 01-Jul-09 01-Oct-09 01-Apr-10 01-Jul-10 01-Oct-10 Buy 2 Neutral 2 Neutral No Rating Short-term BuySource: UBS; as of 03 Dec 2010Note: On August 4, 2007 UBS revised its rating system. (See UBS Investment Research: Global Equity Rating Definitions tablefor details). From September 9, 2006 through August 3, 2007 the UBS ratings and their definitions were: Buy 1 = FSR is > 6%above the MRA, higher degree of predictability; Buy 2 = FSR is > 6% above the MRA, lower degree of predictability; Neutral 1 =FSR is between -6% and 6% of the MRA, higher degree of predictability; Neutral 2 = FSR is between -6% and 6% of the MRA,lower degree of predictability; Reduce 1 = FSR is > 6% below the MRA, higher degree of predictability; Reduce 2 = FSR is > 6%below the MRA, lower degree of predictability. The predictability level indicates an analysts conviction in the FSR. Apredictability level of 1 means that the analysts estimate of FSR is in the middle of a narrower, or smaller, range of possibilities.A predictability level of 2 means that the analysts estimate of FSR is in the middle of a broader, or larger, range of possibilities.From October 13, 2003 through September 8, 2006 the percentage band criteria used in the rating system was 10%.Additional Prices: Lojas Americanas, R$15.92 (03 Dec 2010); Organizacion Soriana, P38.99 (03 Dec 2010); Wal-Mart deMexico, P34.77 (03 Dec 2010); Source: UBS. All prices as of local market close. UBS 8