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Web Strategy - Outreach Commission
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Web Strategy - Outreach Commission Presentation Transcript

  • 1. A Web Strategy Project
  • 2. w3.oh?
    w3
    World Wide Web
    Web 3.0
    Community-building
    Smarter Content
    Point Oh!
    Leave them thinking “Wow, they get it!”
    8/11/10
    2
  • 3. Let’s Consider …
    People are busy
    Our competition might not be other churches
    They are mobile
    Clear, simple & intentional messaging a must
    How do we automate processes?
    Better story telling through multi-media
    How do we tie technologies together effectively?
    It’s ALL about creating better user experiences
    8/11/10
    3
  • 4. St. Luke’s UMC Online: Brief History
    1st Generation St. Luke’s Website
    Static website (minimal updates)
    Fine Arts creates “InfoVine”
    2004-08 Solerant website
    First entry into Content Management System
    2008-Current
    Tendenci website
    Multi-sites created
    Social media properties
    Media archive
    Connection Center site
    8/11/10
    4
  • 5. St. Luke’s UMC Online: 2011 & Beyond
    Intentional Messaging
    Integrated Marketing Approach
    All mediums working together
    Social
    Conversational
    Connecting
    Inviting
    Strive for Excellence
    Trustworthy
    A Leader
    Share Knowledge
    8/11/10
    5
  • 6. A Reminder
    Website does not start with “Me”
    Website starts with “We”
    We’re all in this together
    It will take a team approach
    8/11/10
    6
  • 7. Why the Web is Important
    A Virtual Front door
    Universal Acceptance
    Easy to search for
    Easy to segment information
    Economical
    Dynamic
    Flexible
    2-way communication opportunities
    Adaptable
    To new technology
    To new ministry structure
    To new user communication preferences
    Portable
    8/11/10
    7
  • 8. Some Church Website Stats
    77% of people surveyed said church website important when deciding to attend a church
    16% said website was first place they looked
    “I’m New” section averages 24% of survey websites traffic
    8/11/10
    8
  • 9. Kingdom Concept Approach
    The Real Reason for What We Do
    8/11/10
    9
  • 10. Our Collective Call to Action
    We are gathered by Jesus to enact faith in love
    We are called by God to make disciples by transforming community
    8/11/10
    10
  • 11. Our Web Strategy Goals
    To focus on our users
    To leverage technology
    To build a team of staff & lay leaders to support our web properties
    To provide our St. Luke’s community with online outreach tools & opportunities
    To adhere to the values of St. Luke’s UMC
    To strive to support & achieve the Mission Marks set forth in the Vision Frame
    To support & enhance the St. Luke’s UMC Brand
    8/11/10
    11
  • 12. Reasons for the Redesign
    Let’s Talk Business
    8/11/10
    12
  • 13. Strategic Corporate Shift
    Visioning
    Organization Restructuring
    Branding
    One Church, Two Campuses
    8/11/10
    13
  • 14. Usability & User Experience
    Information Architecture
    The art & science of organizing & labeling websites, intranets, online communities, & software to support findability & usability
    Content Strategy
    The process of planning for content creation, delivery, & governance
    User Testing & Auditing
    Evaluation, adjustment & continual advancement of online offerings
    8/11/10
    14
  • 15. Content Strategy Topics
    Intentional Connection Strategy Focus
    Enhance Teaching Curriculum Offerings
    Integrated Marketing Approach
    Strategic Recommendations
    Create Web-specific Content
    8/11/10
    15
  • 16. The Project Team
    Collaboration & Community
    8/11/10
    16
  • 17. Project Team
    Details Communications
    Web 3.oh! Core
    St. Luke’s Staff
    Lay Leadership
    St. Luke’s UMC Community
    8/11/10
    17
  • 18. Project Team: Details Communication
    Deliverables
    Consultation & Advice
    Design Comps
    Web Style Guide
    8/11/10
    18
  • 19. Project Team: Web 3.oh! Core
    Chris Davidson: Project Leader
    Julia Fox: Content Strategy
    Robert Elliott: Technology
    Julie Ellerbrock: Oversight
    Robbie McDonough: Oversight / Gethsemane
    Communications & Media Staff: Team Members
    8/11/10
    19
  • 20. Project Team: Staff
    Sid Davis
    Juliette Morrow
    Rob Dulaney
    Peter Miller
    Jacel Dickson
    Jacob Breeze
    Involvement
    Planning
    Guidance
    Promotion
    Support
    8/11/10
    20
  • 21. Project Team: Lay Leaders
    (Proposed)
    Miguel Ottaviano
    Carol Mohrman
    Gene Graham
    Hubie Fix
    Others TBD
    Involvement
    Planning
    Guidance
    Promotion
    8/11/10
    21
  • 22. St. Luke’s UMC Community
    Online Community Building
    Social Media
    Our St. Luke’s
    Story-telling
    Online Outreach
    Connection
    Invitation
    8/11/10
    22
  • 23. Collaboration & Involvement
    Each section of the new website will be assigned:
    A St. Luke’s Ministry Staff Content Manager
    A Lay Leader Volunteer
    This team will be responsible for maintaining the integrity of content in their section(s)
    8/11/10
    23
  • 24. Ministry & Lay Teams
    The ministry team will work closely with Communications & Media as part of the web team
    The Lay team will support the ministry team & help generate content ideas, etc.
    This combined team will meet quarterly to discuss strategy & dream together
    They will be encouraged to continually recruit
    They will assist in educating & training our community
    8/11/10
    24
  • 25. Design & Development
    Let’s Make It Real
    8/11/10
    25
  • 26. Details Communication
    Deliverables
    Consultation& Advice
    Design Comps
    Web Style Guide
    8/11/10
    26
  • 27. Web 3.oh! Team Deliverables
    Details Communication Comps to:
    Website Images
    HTML / CSS / JS Build-out
    Integrate into CMS
    Build Custom Website Applications
    Add Content to CMS Website
    CMS Training for Staff
    8/11/10
    27
  • 28. Custom Website Applications
    Calendar
    Story-telling
    News
    Media Center
    Connection Center
    e-Commerce
    Ad Management
    Blog(s)
    Photo Gallery(s)
    Forum(s)
    8/11/10
    28
  • 29. Roll-out (Phase 1)
    Static Website
    “Brochure” content
    Dynamic
    Ad Management
    Calendar
    Staff Listing
    e-Commerce
    Contact Page
    News
    8/11/10
    29
  • 30. Roll-out (Phase 2)
    Static
    TBD
    Dynamic
    Media Center
    Story-telling
    Connection Center
    Photo Gallery(s)
    Blog(s)
    8/11/10
    30
  • 31. Roll-out (Phase 3)
    Static
    TBD
    Dynamic
    Business Applications
    Project Submission
    TBD
    8/11/10
    31
  • 32. Technology
    The Nuts & Bolts
    8/11/10
    32
  • 33. Technology Topics
    Content Management System (CMS)
    Church Management System (ChMS)
    Mobile
    E-mail Delivery
    Community Building
    Audio / Video
    e-Commerce
    8/11/10
    33
  • 34. Content Management Systems
    To Evaluate
    Tendenci
    WordPress
    liveSite
    Ekklessia360
    Other
    To Discuss
    Open-source vs. Enterprise Solution
    Application Development
    Hosting
    8/11/10
    34
  • 35. Church Management Systems
    To Evaluate
    Shelby
    Shelby Arena
    Unifyer
    The City
    Shadetree
    Custom
    Other
    Purpose(s)
    Community Building
    Integrated Communication tools
    8/11/10
    35
  • 36. Mobile
    Define Appropriate Content Needs
    Directions & Contact Info
    Calendar
    Audio & Video
    Other
    App(s) vs. Website(s)
    iPhone vs. Other platforms
    Device dependent vs. Open to all
    SMS
    8/11/10
    36
  • 37. Mobile Stats
    People are mobile
    4,239,956 people talking on cell phones right now
    200+ million Americans carry mobile phones
    Cell phone is the first personal mass medium
    Mobile devices to become primary connection devices by 2020
    8/11/10
    37
  • 38. E-mail Delivery
    Shelby
    CMS
    External Vendor
    Constant Contact
    MailChimp
    Other
    To Discuss
    Current IT limitations
    Cost analysis
    Content creation
    Management
    8/11/10
    38
  • 39. Audio / Video
    Video Streaming
    Browser
    Mobile
    Photo Hosting & Gallery(s)
    Hallway Monitors
    To Discuss
    Live vs On-demand
    Simulated Live
    Cost
    Children’s photos
    8/11/10
    39
  • 40. e-Commerce
    Online Donations
    Event Payment
    Ticketing
    Online Store
    To Discuss
    Accounting Requirements
    Affiliated Orgs
    Workflow & Authorization
    8/11/10
    40
  • 41. Workflow & Process
    Let’s Work Smarter!
    8/11/10
    41
  • 42. Workflow Opportunities
    Project Submission
    Calendar
    Project Management
    Intranet / Extranet
    Business Application Needs
    8/11/10
    42
  • 43. Let’s Get Started!