<ul><li>St. Luke’s United Methodist Church </li></ul><ul><li>Summer 2010 </li></ul>Branding Overview
<ul><li>Auxano,  a church consulting group, has worked with St. Luke’s to develop a vision path. </li></ul><ul><li>Here is...
Phase 1 - Develop Vision Frame with Auxano <ul><li>Kingdom Concept  –  Where is God taking us? </li></ul><ul><li>Mission  ...
Kingdom Concept -  Where is God taking us? <ul><li>To Glorify God and Make Disciples by Transforming Community  </li></ul>
Mission - What are we doing? <ul><li>We are gathered by Jesus to enact faith in love </li></ul>
Values - why are we doing it? <ul><li>Compassion </li></ul><ul><li>Openness </li></ul><ul><li>Action </li></ul><ul><li>Gos...
Strategy - How are we doing it? <ul><li>Awakening in Worship </li></ul><ul><li>Embracing in community </li></ul><ul><li>Tr...
Mission Measures - When are we successful? <ul><li>Seeker </li></ul><ul><li>Believer </li></ul><ul><li>Belonger </li></ul>...
Introduction  to  Visual  Identity <ul><li>St. Luke’s is now beginning a major initiative to develop a visual identity for...
Where we are now Currently the church uses a variety of typestyles, colors and logos which lack uniformity.
<ul><li>Discovery Phase </li></ul><ul><ul><ul><li>DC to review vision frame work done with Auxano </li></ul></ul></ul><ul>...
<ul><li>Deliverables from DC - October 2010 </li></ul><ul><ul><ul><li>Visual identity including logo, letterhead, business...
<ul><li>The internal rollout is vital to the success of the project. This is a chance to reestablish link between staff an...
<ul><li>January 2011 – Use of new visual elements </li></ul><ul><ul><li>Launch event - Sr. Leadership plays prominent role...
<ul><li>February 2011 </li></ul><ul><ul><li>Launch new website </li></ul></ul><ul><ul><li>Communications Staff introduces ...
<ul><li>Easter 2011 </li></ul><ul><ul><li>Welcoming brochure to include both campuses </li></ul></ul><ul><ul><li>Ministry ...
<ul><li>Support of leadership  </li></ul><ul><li>Involvement of key decision makers </li></ul><ul><li>Recognition of deep ...
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Communications & Branding - Outreach Commission

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  • St. Luke’s went through a lengthy process with Will Mancini president of Auxano and author of the book Church Unique. Key lay leaders and Executive staff members went through exercises to develop a vision path. Much of that process is based on the answers to 5 questions.
  • The first question is Where is God taking us We are called to glorify God and Make Disciples by Transforming Community.
  • The 2 nd question is What are we doing? The answer is our Mission Statement: We are gathered by Jesus to enact faith in love.
  • The next question is Why are we doing it? The answer is our values: Compassion Openness Action Gospel
  • The 4 th question is How will we do this? The answer is by Awakening in Worship Embracing in Community Training in teams Moving in Ministry
  • We know we are successful when we are Following the pathway Seeker Believer Belonger Disciple Apostle
  • Now that the vision framework has been complete, we are moving into a major initiative to develop a visual identity. We have contracted with Details Communications to consult with us on our visual identity and align who we are, and what we are about, with how the congregation and community see, hear and think about St. Luke’s.
  • The first step in this timeline is August 22 and 23 when DC will come to Houston and visit our church. During that time they will meet with Lay leaders and staff member in a discovery process to learn about who we are.
  • In October we hope to have Logo, letterhead, business card designs A standards guide for brand usage Templates for signage A creative concept for a new website
  • January 2011 will also be the beginning of the roll out to the congregation. Some of the things that will happen are: We will begin using new stationery There will be a new look to our e-bulletin There will be a new worship bulletin design
  • In February we will Launch a new website Equip ministry areas with a toolbox including style guide, templates, etc. Begin to create welcoming campuses with branded signage, banners, etc. Wayfinding committee will create new signage on both campuses
  • Part 3 of the external rollout will include New welcoming brochure for both campuses New ministry area printed materials Ongoing staff training
  • Communications & Branding - Outreach Commission

    1. 1. <ul><li>St. Luke’s United Methodist Church </li></ul><ul><li>Summer 2010 </li></ul>Branding Overview
    2. 2. <ul><li>Auxano, a church consulting group, has worked with St. Luke’s to develop a vision path. </li></ul><ul><li>Here is a brief summary of the project. </li></ul>+
    3. 3. Phase 1 - Develop Vision Frame with Auxano <ul><li>Kingdom Concept – Where is God taking us? </li></ul><ul><li>Mission – What are we supposed to be doing? </li></ul><ul><li>Values – Why are we doing it? </li></ul><ul><li>Strategy – How are we doing it? </li></ul><ul><li>Mission Measures – When are we successful? </li></ul>
    4. 4. Kingdom Concept - Where is God taking us? <ul><li>To Glorify God and Make Disciples by Transforming Community </li></ul>
    5. 5. Mission - What are we doing? <ul><li>We are gathered by Jesus to enact faith in love </li></ul>
    6. 6. Values - why are we doing it? <ul><li>Compassion </li></ul><ul><li>Openness </li></ul><ul><li>Action </li></ul><ul><li>Gospel </li></ul>
    7. 7. Strategy - How are we doing it? <ul><li>Awakening in Worship </li></ul><ul><li>Embracing in community </li></ul><ul><li>Training in Teams </li></ul><ul><li>Moving in Ministry </li></ul>
    8. 8. Mission Measures - When are we successful? <ul><li>Seeker </li></ul><ul><li>Believer </li></ul><ul><li>Belonger </li></ul><ul><li>Disciple </li></ul><ul><li>Apostle </li></ul>
    9. 9. Introduction to Visual Identity <ul><li>St. Luke’s is now beginning a major initiative to develop a visual identity for our church. </li></ul><ul><li>As a follow up to the work with Auxano , we have contracted with Details Communications to consult with us on our visual identity and align who we are, and what we are about, with how the congregation and community see, hear and think about St. Luke’s United Methodist Church. </li></ul>
    10. 10. Where we are now Currently the church uses a variety of typestyles, colors and logos which lack uniformity.
    11. 11. <ul><li>Discovery Phase </li></ul><ul><ul><ul><li>DC to review vision frame work done with Auxano </li></ul></ul></ul><ul><ul><ul><li>DC visit on Sunday, August 22 </li></ul></ul></ul><ul><ul><ul><ul><ul><li>attend services </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>meet with lay Project Team </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Monday morning meet with staff </li></ul></ul></ul></ul></ul>DC Visual Identity Timeline
    12. 12. <ul><li>Deliverables from DC - October 2010 </li></ul><ul><ul><ul><li>Visual identity including logo, letterhead, business card </li></ul></ul></ul><ul><ul><ul><li>Standards guide for new brand usage </li></ul></ul></ul><ul><ul><ul><li>Templates for interior and exterior signage </li></ul></ul></ul><ul><ul><ul><li>Website creative concept including e-news and social media </li></ul></ul></ul>DC Visual Identity Timeline
    13. 13. <ul><li>The internal rollout is vital to the success of the project. This is a chance to reestablish link between staff and church’s vision, to build enthusiasm, and to foster internal buy-in. The internal rollout will take in January 2011. </li></ul>Brand rollout – Internal
    14. 14. <ul><li>January 2011 – Use of new visual elements </li></ul><ul><ul><li>Launch event - Sr. Leadership plays prominent role </li></ul></ul><ul><ul><li>New stationery - business cards, letterhead, forms </li></ul></ul><ul><ul><li>New Email signature and church-wide newsletter </li></ul></ul><ul><ul><li>Worship bulletins redesigned </li></ul></ul><ul><ul><li>TV broadcast has new intro and outro </li></ul></ul><ul><ul><li>Internal publicity - monitors, posters </li></ul></ul><ul><ul><li>Spire stories </li></ul></ul><ul><ul><li>Review of Phase I </li></ul></ul>External Brand roll out - Part 1
    15. 15. <ul><li>February 2011 </li></ul><ul><ul><li>Launch new website </li></ul></ul><ul><ul><li>Communications Staff introduces ministry area toolbox including style guide, templates, etc. </li></ul></ul><ul><ul><li>Begin to create visually welcoming campuses, may include banners, vehicle branding, etc. </li></ul></ul><ul><ul><li>Wayfinding – Committee to create new signage on both campuses </li></ul></ul><ul><ul><li>Review of Phase 2 </li></ul></ul>External Brand rollout – Part 2
    16. 16. <ul><li>Easter 2011 </li></ul><ul><ul><li>Welcoming brochure to include both campuses </li></ul></ul><ul><ul><li>Ministry area printed materials created based on templates </li></ul></ul><ul><ul><li>Ongoing staff training </li></ul></ul><ul><ul><li>Evaluation of all phases </li></ul></ul>External Brand rollout – Part 3
    17. 17. <ul><li>Support of leadership </li></ul><ul><li>Involvement of key decision makers </li></ul><ul><li>Recognition of deep rooted attachments to past </li></ul><ul><li>Linking brand to core vision </li></ul><ul><li>Ongoing training and clear staff expectations </li></ul>Key success factors

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