Social media-fundamentals

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Social media-fundamentals

  1. 1. Social Media Fundamentals<br />
  2. 2. The Social Media Revolution<br />
  3. 3. The Benefits of Social Media Marketing<br />
  4. 4. The Cost of Social Media Marketing<br />Sold as cost-effective or free<br />1 hour + per day<br />Learn<br />Engage<br />Promote<br />Build<br />
  5. 5. The Five Main Social Networking Sites<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />Foursquare<br />
  6. 6. Facebook<br />More than 500 million active users<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />Average user is connected to 80 Pages, Groups & Events<br />250 million users on mobile devices<br />
  7. 7. Twitter<br />3 years, 2 month, and 1 day to reach 1 billion tweets<br />Now 1 billion tweets per week<br />140 million tweets per day<br />Daily sign up rate has been 460,000 per day<br />182% increase in tweets from mobile devices in the past year<br />
  8. 8. YouTube<br />Over 2 billion views per day<br />Almost double the prime time audience of all 3 major US networks combined<br />24 hours of video uploaded every second<br />More video uploaded in 60 minutes than all 3 major networks created in 60 years<br />46.2 years worth of YouTube videos watched on Facebook every day<br />
  9. 9. LinkedIn<br />101 million users worldwide<br />Used by 69 of the Fortune 100 companies<br />30% are part of small enterprise (less than 1000 staff)<br />¾ of users are in North America<br />Operates in 200 countries around the world<br />
  10. 10. Foursquare<br />Grew 3400% last year<br />381,576,305 check ins <br />6,000,000 user sign ups<br />19 mayors (including Bloomberg) declared April 16 official 4sqDay<br />
  11. 11. Social Media Marketing Done Right<br />Corporate<br />Dell [http://www.content.dell.com/us/en/corp/social-media-twitter.aspx]<br />Starbucks [http://www.facebook.com/Starbucks]<br />Local<br />Victoria Hyundai [http://www.facebook.com/VictoriaHyundai]<br />Maude Hunters [http://www.facebook.com/maudehunterspub]<br />
  12. 12. Where to Start<br />Determine home base (website, blog, etc.)<br />Set up applicable Social Networking accounts<br />Research competitors and other similar campaigns<br />Follow and watch others before building your own strategy<br />Build a strategy<br />
  13. 13. Strategy Development<br />Create goals (short term & long term)<br />Determine how much time you will spend each day<br />What can you give away?<br />What are your demographics?<br />How can you be unique?<br />
  14. 14. Creating a Conversation<br />Listen first<br />Provide incentives<br />Ask questions<br />Jump in to existing conversations<br />Don’t always be self-serving<br />Stay out of politics, religion, etc.<br />
  15. 15. Contest and Promotional Ideas<br />Watch competitors<br />Be mindful of the rules<br />Give away meaningful prizes<br />Be original<br />Think about the (potential) customers needs<br />Try not to limit or hinder people’s ability to enter<br />
  16. 16. Stikky Media<br />Simon Vreeswijk<br />http://www.stikkymedia.com<br />http://www.twitter.com/stikkymedia<br />http://www.facebook.com/stikkymedia<br />

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