Architecting Social Media

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Engineer's approach to design and build your online communities. Presented on NGLS [1] December 2011 event, Bratislava, Slovakia. …

Engineer's approach to design and build your online communities. Presented on NGLS [1] December 2011 event, Bratislava, Slovakia.

[1] http://ngls.sk

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  • 1. Architecting Social media Engineers approach to social networksStefan Urbanek, @Stiivi December 2011stefan@stiivi.com November 2008
  • 2. Intro
  • 3. 2008:“Is there anyone usingFacebook in Slovakia?”
  • 4. social overload
  • 5. control
  • 6. Community
  • 7. internet
  • 8. next idea potential leaderfuture event
  • 9. community
  • 10. community manager
  • 11. Community Manager
  • 12. you
  • 13. plan
  • 14. nurture
  • 15. tool shipment
  • 16. monitor
  • 17. adds comment + +churn – + + + – + watch the flow
  • 18. measure
  • 19. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?evaluate
  • 20. you act accordingly
  • 21. action: target and effect place, group, help, follow, show,message, tweet connect, leave
  • 22. PLACE DAY BEGAN DATE (Mo., Day, Yr .) October I, 1969 (See Travel Record for Travel Activity) TIME DAY THE WHITE HOUSE,HOUSE, WASHINGTON, D. C. THE WHITE WASHINGTON, D. C.PLACE DAY BEGAN DATE (Mo., Day, Yr .) October I, 1969 THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY 8: lOam Wednesdav 8: lOam Wednesdav TIME P=placed R=Rece:ved ACTIVITY TIME TIME P=placed P=placed In Out Lo LD R=Rece:ved ACTIVITY8: 10 The President had breakfast. R=Rece:ved ACTIVITY In Out Lo LD8: 13 R The President received a call from his Ass t, Henry A. In Out Lo LD Kissinger. The call was not completed. 8: 10 The President had breakfast.8: 268: 29 8: 30 The President went to his office. The President met with his Personal Secy, Rose Mary 8: 10 The President had breakfast. Woods. 8: 13 R The President received a call from his Ass t, Henry A. The President met with:8:40 11: 35 8: 13 R Kissinger. The call was not completed. H. R. Haldeman. As s t8:408:408:45 10:25 11: 05 II: 02 Henry A. Kissinger, Asst John R. Ehrlichman, Counsel The President received a call from his Bryce N. Harlow, Asst10: 32 11: 3 0 The President met with: Henry A. Kissinger" Asst 8: 26 The President went to his office. call was not complete Kissinger. The11: 10 11:40 John R. Ehrlichman, Counsel11: 10 11 :40 Ronald L. Ziegler, Press Secy 8: 2911:08 R The President received a long distance call from Hobart Lewis. The call was not completed. 8: 26 8: 30 The President met with his Personal Secy, Rose Mary The President went to his office.11: 33 P Woods. The President telephoned his daughter, Patricia Nixon. The call was not completed.11: 34 11:36 P The President telephoned his Asst, H. R. Haldeman. 8: 29 8: 30 The President met with his Personal The President met with: Se11: 38 11 :43 P 8:40 The President telephoned Senator William B. Saxbe. 11: 35 Woods. Haldeman. As s t H. R.11:47 11:48 R The President received a call from his daughter, Patricia Nixon. 8:40 10:25 Henry A. Kissinger, Asst11:58 P 8:40 11: 05 The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed. John R. Ehrlichman, Counsel The President met with: 8:45 II: 02 The President met with: Bryce N. Harlow, Asst12:02 12: 2512:0212: 08 12: 25 12: 25 H. R. Haldeman, Asst 8:40 Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy 11: 35 H. R. Haldeman. As s t 8:40 10:25 The President met with: Henry A. Kissinger, A 10: 32 11: 3 0 Henry A. Kissinger" Asst 8:40 11: 05 John R. Ehrlichman, R. Ehrlichman, C John Counsel I .3 Page(.). ·u.s. GOVERNMENT PRINTING ornCE , 1l69-"O-332-<l68 11: 10 11:40 Page of 8:45 :40 11: 10 11 II: 02 Bryce N. Harlow, Asst Ronald L. Ziegler, Press Secy 11:08 R The President received a long distance call from Hobart The President met with: Lewis. The call was not completed. 10: 32 11: 3 0 Henry A. Kissinger" A 11: 10 11: 33 11:40 P The President John R. Ehrlichman, C telephoned his daughter, Patricia Nixon. keep a diary 11: 10 11 :40 The call was not completed. Ronald L. Ziegler, Pre 11: 34 11:36 P The President telephoned his Asst, H. R. Haldeman. 11:08 R The President received a long distance 11: 38 11 :43 P The President telephoned Senator William B. completed. Lewis. The call was not Saxbe.
  • 23. (See Travel Record for Travel Activity) PLACE DAY BEGAN DATE (Mo., Day, Yr .) October I, 1969 TIME DAY THE WHITE HOUSE, WASHINGTON, D. C. 8: lOam Wednesdav TIME P=placed R=Rece:ved ACTIVITY In Out Lo LD 8: 10 The President had breakfast. 8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed. 8: 26 The President went to his office. 8: 29 8: 30 The President met with his Personal Secy, Rose Mary Woods. The President met with: 8:40 11: 35 H. R. Haldeman. As s t 8:40 10:25 Henry A. Kissinger, Asst 8:40 11: 05 John R. Ehrlichman, Counsel 8:45 II: 02 Bryce N. Harlow, Asst The President met with: 10: 32 11: 3 0 Henry A. Kissinger" Asst 11: 10 11:40 John R. Ehrlichman, Counsel 11: 10 11 :40 Ronald L. Ziegler, Press Secy 11:08 R The President received a long distance call from Hobart Lewis. The call was not completed. 11: 33 P The President telephoned his daughter, Patricia Nixon. The call was not completed. 11: 34 11:36 P The President telephoned his Asst, H. R. Haldeman. 11: 38 11 :43 P The President telephoned Senator William B. Saxbe. 11:47 11:48 R The President received a call from his daughter, Patricia Nixon. 11:58 P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed. The President met with: 12:02 12: 25 H. R. Haldeman, Asst 12:02 12: 25 Herbert G. Klein, Dir of Communications 12: 08 12: 25 Ronald L. Ziegler, Press Secy ·u.s. GOVERNMENT PRINTING ornCE , 1l69-"O-332-<l68 Page I of .3 Page(.).match network events
  • 24. emergence vs. choice
  • 25. natural leadersuccessful idea potential co-shipper
  • 26. Engineering A Framework
  • 27. actual status assesment strategy developmentinfrastructure development seeding and pre-linking community management
  • 28. Social Personal page Facebook Open source Twitter129 Github 50 G+~30 Bitbucket Linked in~211 Products and services Knowerce (CMS) Hackernews Docs and presentations (trainings, case studies) Databrewery (CMS) Scribd Stack Overflow 49 Databrewery blog (tumblr) Slideshare <10 <10 Flickr Stiivi’s old architecture
  • 29. actplan monitor & measure evaluate
  • 30. Conclusion
  • 31. peopletechnology processes
  • 32. ||: continuous process :|| with participation
  • 33. Thank you [t
  • 34. stiivi.com ngls.sk