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Presentatie van Martijn Arts (Total Active Media) tijdens de tweede masterclass van start-up-wedstrijd The Challenge 2013/2014

Presentatie van Martijn Arts (Total Active Media) tijdens de tweede masterclass van start-up-wedstrijd The Challenge 2013/2014

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  • © TOTAL IDENTITY
  • social media © TOTAL IDENTITY 7 januari 2014 2014 Total Active Media | Total Identity ir. Martijn Arts - marts@totalactivemedia.nl
  • © TOTAL IDENTITY I am @arts118
  • TOTAL IDENTITY Activities Positioning Profiling Founded 1963 TOTAL DESIGN 2000 changed name TOTAL IDENTITY Group TOTAL IDENTITY TOTAL PUBLIC TOTAL ACTIVE MEDIA ALLCOMMUNICATION SOFTWARE No staff 75 4 ©TOTAL ACTIVE MEDIA Areas Consultancy Design Publishing Interaction PR Campaign Network partners CDR Gramma WirDesign Locations Amsterdam Antwerp Berlin Braunschweig Den Haag Seoul
  • TOTAL ACTIVE MEDIA Activities Interface design Web technology Online conversion Ambition Mapping Mixing Moving people Founded 1996 ZaPPWeRK 2007 changed name TOTAL ACTIVE MEDIA Pay-off Challenging ambition [NL Online Omdenken] ©TOTAL ACTIVE MEDIA No staff 21
  • © TOTAL IDENTITY The multifaceted world El hexagon
  • © TOTAL IDENTITY
  • © TOTAL IDENTITY person
  • © TOTAL IDENTITY process per son
  • pro s ces son © TOTAL IDENTITY per organization
  • tio iza an n s ces org pro © TOTAL IDENTITY person (online) means
  • e) lin (on me an s on per son ati niz a org © TOTAL IDENTITY process market
  • rke ma t s ces s an me pro e) lin (on son per © TOTAL IDENTITY organization contact
  • © TOTAL IDENTITY s ces desire interest attention person con pro action tac t org t an rke iza ma tio n (online) means
  • decentral free process n st ere tio en son per att central decentral int central ire des ion act (on lin e) t me an s tac con n tio iza an org © TOTAL IDENTITY market
  • ces pro s e fre l tra cen l cen dec tra en l tra l de cen tra rke ma t son per n organization tio staff en att department / group st unit ere int s an me organization ire des ion act e) lin (on © TOTAL IDENTITY contact
  • person attention interest zat ion ff org ani de[ art me n t/ un it gro up iza tio n an org social media sta t tac con © TOTAL IDENTITY communities s brand (landingpages) ces pro l t rke ma site e tra en cen l tra l cen ntra e dec tral action (online) means fre dec desire
  • (on s me ean )m line ial soc itie dia un s bra nd ing nd pag com es) m (la p sit e ion act ire des st ere on i zat ani int n en tio att son per decentral org ff personalized rou longtail /g target group it general public sta nt me central un market art central decentral dep n tio iza an org t tac con © TOTAL IDENTITY process free
  • et gro up il ed son aliz ma rk per gta et tar g dia lon lic ub lp era l tra s al ean )m gen cen cen dec tra en l tra l tra en dec e line fre s ces pro department / group (on contact me one2one ial few2few ies one2few nit s one2many (broadcast) mu organization soc unit com s) nd bra page ing nd (la ite ion act ire des st ere int n tio en att son per © TOTAL IDENTITY organization staff
  • con tac t w 2fe 2on e on e few ew e2f on on (br e2m oad any cas t) on ati niz org a it un nt art me /g rou p ff sta t d dep on zat i ani org rke ma lize a on il gta person s per brands (landingpages) lon attention up interest gro lic s ces desire get ub lp era al action tar site gen ntr al ntr ce l tra l cen ntra e dec e dec e fre pro © TOTAL IDENTITY (online) means social media communities
  • (online) means social media con tac t 2on e w e2f on 2fe few gro ff sta te ora cor p dep a un rtm it en t/ on (br e2m oad any cas t) ew on e up zat i ani org t © TOTAL IDENTITY rke d attention lize up s ces interest a on gro al ntr e fre pro desire il get c bli pu e dec aal ntr ce l tra l cen ntra e dec traditional communication passé? person gta tar site action lon brands (landingpages) ma s per on communities
  • on (br e2m oad any cas t) ew on e2f w 2fe few 2on e on e s e l al ntr l tra ece tra en dec fre ces pro con tac t on zat i ani org pp u gro lic ub lp era gen get il d t rke lize a on gta lon s per ma st aff gr ou p ld tra cen cen attention tar d nit u ep art m en t/ (online) means org a ni n z ati o person © TOTAL IDENTITY social media modern communication user-generated hype?
  • (online) means social media con tac t 2on e w e2f on 2fe few gro ff te ora un it rtm en t/ sta dep a cor p on (br e2m oad any cas t) ew on e up zat i ani org t © TOTAL IDENTITY rke d attention lize up s ces interest a on gro al ntr e fre pro desire il get c bli pu e dec aal ntr ce l tra l cen ntra e dec top-down communication person gta tar site action lon brands (landingpages) ma s per on communities
  • con tac t w 2fe 2on e on e few ew e2f on on (br e2m oad any cas t) on ati niz org a ess sin bu it t/ un en rtm up gro ff t d dep a sta on zat i ani org rke ma lize a on il person gta targeted communication desire oep attention lgr lic ub s ces interest doe lp era l action lon brands (landingpages) s per site gen tra en ntr c al tra al cen ntra e dec al e dec e fre pro © TOTAL IDENTITY (online) means social media communities
  • (online) means social media zat i t me n on ati niz org a community communication interest person con tac t 2on e w few 2fe on e s ces desire attention ew e2f on (br e2m oad any cas t) action on un dep it art sta ff ani org t lic ub up lp gro era al ntr ce l tra l cen ntra e dec aal ntr e dec e fre pro © TOTAL IDENTITY rke d lize a on il get gen site gta tar lon brands (landingpages) ma s per on communities
  • (online) means social media up gro t/ en on ati niz org a bottum-up communication attention person con tac t 2on e 2fe w ew e2f interest on e s ces desire few al ntr on un it rtm dep a up lic ub action on (br e2m oad any cas t) ani org t gro lp al ntr ce l tra l cen ntra e dec e dec j vri pro © TOTAL IDENTITY rke ma al il get gta tar era gen site lon brands (landingpages) son per zat i on communities
  • © TOTAL IDENTITY
  • © TOTAL IDENTITY The outside world Long tail and netnography
  • In the beginning... there was television
  • And then... there was marketing
  • What now? Are we the masses or are we individuals?
  • Grouped in smaller groups
  • The Long Tail briefly explained
  • How to know what group is best targeted?
  • Netnography is truly knowing your market
  • Know your general public 5500 leerlingen Groen 30.000 Economie 157.000 2200 leerlingen BUSINESS & ADMINISTRATION COLLEGE Zorg & Welzijn 166.000 Techniek 163.000 TECH COLLEGE 1700 leerlingen CREATIVE COLLEGE
  • Know their themes markt
  • Match those themes internally markt intern
  • Research and describe the several groups MEDEWERKERS CORPORATE SPEELVELD UNITS / ORGANISATIE BEDRIJFSDELEN ROC MN INTERNE PLATFORMS INTERNE INFLUENCERS EXTERNE INFLUENCERS EXTERNE PLATFORMS DOELGROEPEN SPEELVELD / PERSONA’S ROC MN POPULATIE / LANDELIJK MARKT SPEELVELD
  • Create and maintain communities and fans CORPORATE SPEELVELD UNITS / ORGANISATIE BEDRIJFSDELEN ROC MN INTERNE INTERNE PLATFORMS / PLATFORMS CoP’S INTERNE INFLUENCERS EXTERNE INFLUENCERS EXTERNE EXTERNE PLATFORMS / PLATFORMS COMMUNITIES DOELGROEPEN SPEELVELD / PERSONA’S ROC MN LANDELIJK SPEELVELD
  • Make contact: inside = outside CORPORATE SPEELVELD ORGANISATIE ROC MN INTERNE PLATFORMS INTERNE INFLUENCERS WOM: Word Of Mouth EXTERNE INFLUENCERS EXTERNE PLATFORMS MLM: Multi-Level Marketing SPEELVELD ROC MN LANDELIJK SPEELVELD
  • Create an overview for yourself CORPORATE SPEELVELD Issues – schaalvergroting – fusies – het nieuwe leren – reorganisaties – marktwerking – ... ORGANISATIE ROC MN Jongeren / scholieren Belangrijkste Hyves-groepen: – www.rocmnzenw.hyves.nl 1494 leden (Zorg & Welzijn) – ROC MN Amerikalaan, Utrecht 528 leden – ROC MN Unit Techniek & Innovatie 87 leden – ROC MN Amersfoort 67 leden – ROC MN Nieuwegein 57 leden – ROC MN Recreatie 88 leden Stakeholders – Linkedin Group ROC MN 90 leden (n.b.: er zijn in totaal 482 ROC MN medewerkers actief op Linkedin) Doelgroepen – Jongeren – Volwassenen – Bedrijven – Decanen – Gemeenten en instanties INTERNE PLATFORMS Platforms – www.rocmn.nl – ROC Intranet – www.sport.rocmn.nl – www.automotive.rocmn.nl – Leerdomein-portals in oprichting Vavo Lyceum , Tech College, Bouw College, Beauty College, Business & Administration College, Horeca & Travel College, Welzijn College, Gezondheidszorg College, Veiligheid & Defensie College, ICT College en Creative College INTERNE INFLUENCERS Ambassadeurs Leonard Geluk Voorzitter CvB ROC MN 500+ connecties Lid Panel van Wijzen Onderwijsagenda.nl Mohammed Sini 500+ connecties Voorzitter Islam en Burgerschap, Influencer of the Year 2008, Officier in de Orde van Oranje Nassau Jacob Stuurwold Programmaleider internationaal netwerk Paul Laaper Docent Horeca EXTERNE INFLUENCERS Guru’s Rachel Linthorst Recruiter Trainees at Landal Greenparks 112 followers Michiel van den Anker Loopbaanbegeleider voor Jongeren regio Utrecht 172 followers Matthijs van de Bos HRM-specialist Lotte van Opstal Uitblink-student Nederlandse Pop-Academie Geke Buwalda Projectleider Creatieve Industrie EXTERNE PLATFORMS Gemeenten en instanties – www.mboraad.nl – www.platformmiddennederland.nl – www.beteronderwijsnederland.nl – www.deonderwijsagenda.nl – www.rijksoverheid.nl – www.aanvalopschooluitval.nl – www.kijkoponderwijs.nl (over onderwijs in utrecht) – www.platformbewegenensport.nl (mbo) – www.hetplatformberoepsonderwijs.nl – www.cvicommunity.nl/home Jongeren / scholieren – www.hu.nl (Hogeschool Utrecht) – www.hku.nl (Hogeschool voor de Kunsten Utrecht) – www.laks.nl – www.jong030.nl – www.uceestation.nl/utrecht – www.stoersteopleiding.nl – www.job.nl – www.roc.nl – www.tkmst.nl Bedrijven – ROC MN Alumni – Linkedin Group (24 members) SPEELVELD ROC MN Belangrijkste thema’s – BBL – Uitval in het mbo – Veiligheid op school / mbo – Beroepsorientatie – Doorstroom hbo – Bereikbaarheid – Stage – Participatieonderwijs – Vakscholen Concurrenten – ROC Asa – ROC van A’dam – A12 – Rijn IJssel – ROC Rivor Doelgroepen – Jongeren (Haal er uit wat er in je zit) – Volwassenen (Meer kunnen doen) – Bedrijven (Het beste naar boven halen) – Decanen (Haal er uit wat er in ze zit) – Gemeenten en instanties (Meer doen en meedoen) LANDELIJK SPEELVELD Totaal aantal ROC’s: Totaal aantal ROC-studenten: Waarvan BOL-studenten: Waarvan BBL-studenten: 25% = jonger dan 18 jaar 75%=ouder dan 18 jaar 70 516.000 334.000 160.000
  • And keep on working on it! CORPORATE SPEELVELD Issues – schaalvergroting – fusies – het nieuwe leren – reorganisaties – marktwerking – ... ORGANISATIE ROC MN Jongeren / scholieren Belangrijkste Hyves-groepen: – www.rocmnzenw.hyves.nl 1494 leden (Zorg & Welzijn) – ROC MN Amerikalaan, Utrecht 528 leden – ROC MN Unit Techniek & Innovatie 87 leden – ROC MN Amersfoort 67 leden – ROC MN Nieuwegein 57 leden – ROC MN Recreatie 88 leden Stakeholders – Linkedin Group ROC MN 90 leden (n.b.: er zijn in totaal 482 ROC MN medewerkers actief op Linkedin) Doelgroepen – Jongeren – Volwassenen – Bedrijven – Decanen – Gemeenten en instanties INTERNE PLATFORMS Platforms – www.rocmn.nl – ROC Intranet – www.sport.rocmn.nl – www.automotive.rocmn.nl – Leerdomein-portals in oprichting Vavo Lyceum , Tech College, Bouw College, Beauty College, Business & Administration College, Horeca & Travel College, Welzijn College, Gezondheidszorg College, Veiligheid & Defensie College, ICT College en Creative College INTERNE INFLUENCERS Ambassadeurs Leonard Geluk Voorzitter CvB ROC MN 500+ connecties Lid Panel van Wijzen Onderwijsagenda.nl Mohammed Sini 500+ connecties Voorzitter Islam en Burgerschap, Influencer of the Year 2008, Officier in de Orde van Oranje Nassau Jacob Stuurwold Programmaleider internationaal netwerk Paul Laaper Docent Horeca EXTERNE INFLUENCERS Guru’s Rachel Linthorst Recruiter Trainees at Landal Greenparks 112 followers Michiel van den Anker Loopbaanbegeleider voor Jongeren regio Utrecht 172 followers Matthijs van de Bos HRM-specialist Lotte van Opstal Uitblink-student Nederlandse Pop-Academie Geke Buwalda Projectleider Creatieve Industrie EXTERNE PLATFORMS Gemeenten en instanties – www.mboraad.nl – www.platformmiddennederland.nl – www.beteronderwijsnederland.nl – www.deonderwijsagenda.nl – www.rijksoverheid.nl – www.aanvalopschooluitval.nl – www.kijkoponderwijs.nl (over onderwijs in utrecht) – www.platformbewegenensport.nl (mbo) – www.hetplatformberoepsonderwijs.nl – www.cvicommunity.nl/home Jongeren / scholieren – www.hu.nl (Hogeschool Utrecht) – www.hku.nl (Hogeschool voor de Kunsten Utrecht) – www.laks.nl – www.jong030.nl – www.uceestation.nl/utrecht – www.stoersteopleiding.nl – www.job.nl – www.roc.nl – www.tkmst.nl Bedrijven – ROC MN Alumni – Linkedin Group (24 members) SPEELVELD ROC MN Belangrijkste thema’s – BBL – Uitval in het mbo – Veiligheid op school / mbo – Beroepsorientatie – Doorstroom hbo – Bereikbaarheid – Stage – Participatieonderwijs – Vakscholen Concurrenten – ROC Asa – ROC van A’dam – A12 – Rijn IJssel – ROC Rivor Doelgroepen – Jongeren (Haal er uit wat er in je zit) – Volwassenen (Meer kunnen doen) – Bedrijven (Het beste naar boven halen) – Decanen (Haal er uit wat er in ze zit) – Gemeenten en instanties (Meer doen en meedoen) LANDELIJK SPEELVELD Totaal aantal ROC’s: Totaal aantal ROC-studenten: Waarvan BOL-studenten: Waarvan BBL-studenten: 25% = jonger dan 18 jaar 75%=ouder dan 18 jaar 70 516.000 334.000 160.000
  • 20011|Netnografie ROC Midden Nederland Amsterdam, Nederland www.totalactivemedia.nl Netnografie De lagen in marketing-communicatie betreffen (1) corporate speelveld, (2) organisatie ROC MN, (3) interne platforms, (4) interne influencers - ambassadeurs, (5) externe influencers - guru’s, (6) externe platforms, (7) speelveld ROC MN en (8) het landelijk speelveld. Thema’s en actualiteiten uit de samenleving worden gefilterd van buitenuit door concurrenten en doelgroepen, wat leidt tot bepaalde platforms. Bij deze externe platforms vormen guru’s weer invloedrijke link met ambassadeurs van het ROC MN, die op zijn beurt weer thema’s doorvoert in de organisatie tot op corporate niveau. Thema’s VSV en verzuim College invoering: kleinschalig onderwijs/vakschool Veiligheid op school Stageplaatsen MBO Doorlopende leerlijnen Aanbod Nederlands en Engels MBO (coaching/tandemleren, maatjesproject, examinering) Loopbaanbegeleiding HUisvesting en bereikbaarheid Bezuinigingen door 30+ maatregel Levenlang leren Samenwerken met maatschappelijke partners (bedrijven, non-profit, organisaties, overheden, scholen, etc.) Focus (intern) Participatieonderwijs TOTAL ACTIVE MEDIA Netnografie ROC Midden Nederland CORPORATE SPEELVELD Issues – schaalvergroting – fusies – het nieuwe leren – reorganisaties – marktwerking – ... ORGANISATIE ROC MN Jongeren / scholieren Belangrijkste Hyves-groepen: – www.rocmnzenw.hyves.nl 1494 leden (Zorg & Welzijn) – ROC MN Amerikalaan, Utrecht 528 leden – ROC MN Unit Techniek & Innovatie 87 leden – ROC MN Amersfoort 67 leden – ROC MN Nieuwegein 57 leden – ROC MN Recreatie 88 leden Stakeholders – Linkedin Group ROC MN 90 leden (n.b.: er zijn in totaal 482 ROC MN medewerkers actief op Linkedin) Doelgroepen – Jongeren – Volwassenen – Bedrijven – Decanen – Gemeenten en instanties INTERNE PLATFORMS Platforms – www.rocmn.nl – ROC Intranet – www.sport.rocmn.nl – www.automotive.rocmn.nl – Leerdomein-portals in oprichting Vavo Lyceum , Tech College, Bouw College, Beauty College, Business & Administration College, Horeca & Travel College, Welzijn College, Gezondheidszorg College, Veiligheid & Defensie College, ICT College en Creative College INTERNE INFLUENCERS Ambassadeurs Leonard Geluk Voorzitter CvB ROC MN 500+ connecties Lid Panel van Wijzen Onderwijsagenda.nl Mohammed Sini 500+ connecties Voorzitter Islam en Burgerschap, Influencer of the Year 2008, Officier in de Orde van Oranje Nassau Jacob Stuurwold Programmaleider internationaal netwerk Paul Laaper Docent Horeca EXTERNE INFLUENCERS Guru’s Rachel Linthorst Recruiter Trainees at Landal Greenparks 112 followers Michiel van den Anker Loopbaanbegeleider voor Jongeren regio Utrecht 172 followers Matthijs van de Bos HRM-specialist Lotte van Opstal Uitblink-student Nederlandse Pop-Academie Geke Buwalda Projectleider Creatieve Industrie EXTERNE PLATFORMS Gemeenten en instanties – www.mboraad.nl – www.platformmiddennederland.nl – www.beteronderwijsnederland.nl – www.deonderwijsagenda.nl – www.rijksoverheid.nl – www.aanvalopschooluitval.nl – www.kijkoponderwijs.nl (over onderwijs in utrecht) – www.platformbewegenensport.nl (mbo) – www.hetplatformberoepsonderwijs.nl – www.cvicommunity.nl/home Jongeren / scholieren – www.hu.nl (Hogeschool Utrecht) – www.hku.nl (Hogeschool voor de Kunsten Utrecht) – www.laks.nl – www.jong030.nl – www.uceestation.nl/utrecht – www.stoersteopleiding.nl – www.job.nl – www.roc.nl – www.tkmst.nl Bedrijven – ROC MN Alumni – Linkedin Group (24 members) SPEELVELD ROC MN Belangrijkste thema’s – BBL – Uitval in het mbo – Veiligheid op school / mbo – Beroepsorientatie – Doorstroom hbo – Bereikbaarheid – Stage – Participatieonderwijs – Vakscholen LANDELIJK SPEELVELD Totaal aantal ROC’s: Totaal aantal ROC-studenten: Waarvan BOL-studenten: Waarvan BBL-studenten: Klassiek model 70 CORPORATE SPEELVELD ORGANISATIE ROC MN INTERNE PLATFORMS INTERNE INFLUENCERS EXTERNE INFLUENCERS EXTERNE PLATFORMS SPEELVELD ROC MN LANDELIJK SPEELVELD 516.000 334.000 160.000 25% = jonger dan 18 jaar 75%=ouder dan 18 jaar Concurrenten – ROC Asa – ROC van A’dam – A12 – Rijn IJssel – ROC Rivor Doelgroepen – Jongeren (Haal er uit wat er in je zit) – Volwassenen (Meer kunnen doen) – Bedrijven (Het beste naar boven halen) – Decanen (Haal er uit wat er in ze zit) – Gemeenten en instanties (Meer doen en meedoen) corporate tangeled doelgroepen publiek Moderne ontwikkelingen CORPORATE SPEELVELD ORGANISATIE ROC MN INTERNE PLATFORMS INTERNE INFLUENCERS EXTERNE INFLUENCERS EXTERNE PLATFORMS SPEELVELD ROC MN LANDELIJK SPEELVELD Verdeling leerdomeinen/sectoren (landelijk) Groen 30.000 Economie 157.000 longtail platforms adaptive cap: ‘learning organisation’ ‘communities of practice’ WOM / MUM Zorg & Welzijn 166.000 Techniek 163.000 CORPORATE SPEELVELD ORGANISATIE ROC MN INTERNE PLATFORMS INTERNE INFLUENCERS EXTERNE INFLUENCERS EXTERNE PLATFORMS Hoeveelheid leerlingen (ROC MN) 5500 leerlingen 2200 leerlingen BUSINESS & ADMINISTRATION COLLEGE TECH COLLEGE 1700 leerlingen CREATIVE COLLEGE Totaal aantal leerlingen: 26.000 ROC MN = sterk in Beroeps Begeleidende Leerweg (BBL=4 dagen leren, 1 dag werken) WOM: Word Of Mouth MLM: Multi-Level Marketing SPEELVELD ROC MN LANDELIJK SPEELVELD
  • © TOTAL IDENTITY My world Communication = innovation
  • 2 3 4 5 6 7 8 9 RULER OF ONLINE DNA
  • 2 3 4 5 6 7 8 9 ONLINE DNA VAN MARTIJN ARTS
  • 2 3 4 5 ACTIVE USE 6 7 8 9 PASSIVE USE ONLINE DNA VAN MARTIJN ARTS
  • 2 3 4 5 ACTIVE USE 6 7 8 9 PASSIVE USE ONLINE DNA VAN MARTIJN ARTS
  • 5:9 2 3 4 5 ACTIVE USE 6 7 8 9 PASSIVE USE ONLINE DNA VAN MARTIJN ARTS
  • m sources es sa gin g agg reg ati e ring sha fil e social networks ial soc ia ed m
  • messaging aggregation filesharing sources You networks media
  • messaging aggregation filesharing sources You networks media
  • innovation process
  • Phase 6. Phase 1. Evaluation is often forgotten. This is a shame because evaluation generates a lot of intelligence that is necessary for future processes. Traditionally evaluation was done by periodical market research. Traditionally desk research is done. Online research is now common, looking for data and new developments. Talking to others, calling and emailing helps to get to know “what’s new”. Evaluation Intelligence Phase 2. Phase 5. Dialogue Dialogue is necessary to improve. This holds also for all publications. Traditionally people communicate with collegues of with others, e.g. on formal events. innovation process Network For each innovation and communication goal a network or target audience needs to be identified. Also, the staff needs to be examined. Traditionally external market research is done and CRM and database marketing is used. Phase 4. Phase 3. After finishing work, the result needs to be published and archived. Normally people store data on the company network. Publication is only for those who are involved. Practical operation normally is not connected woth the communication department. Everybody works with their own tools. Some standard like Microsoft Office. Other tools are more speacialized. Publication Operation
  • reflexion Quadrant 2. Quadrant 1. People with an Assimilating learning style are less focused on people and more interested in ideas and abstract concepts. People with this style are more attracted to logically sound theories than approaches based on practical value. These learning style people is important for effectiveness in information and science careers. In formal learning situations, people with this style prefer readings, lectures, exploring analytical models, and having time to think things through. Kolb called this style 'Diverging' because these people perform better in situations that require ideas-generation, for example, brainstorming. People with a Diverging learning style like to gather information. They are interested in people and tend to be imaginative and emotional. People with the Diverging style prefer to work in groups, to listen with an open mind and to receive personal feedback. Explore “dromer” Analysis “denker” Kolb’s conceptualization learning Styles Quadrant 3. Kolbs Learning Styles www.vergouwenoverduin.nl/Testen_Kolbtest.html www.123test.nl/leerstijl experience Quadrant 4. Decide “beslisser” People with a Converging learning style are best at finding practical uses for ideas and theories. They can solve problems and make decisions by finding solutions to questions and problems. People with a Converging learning style are more attracted to technical tasks and problems than social or interpersonal issues. A Converging learning style enables specialist and technology abilities. People with a Converging style like to experiment with new ideas, to simulate, and to work with practical applications.. Test. Learning styles Act “doener” People with an Accommodating learning style will tend to rely on others for information than carry out their own analysis. This learning style is prevalent and useful in roles requiring action and initiative. People with an Accommodating learning style prefer to work in teams to complete tasks. They set targets and actively work in the field trying different ways to achieve an objective. experientation
  • evaluation intelligence Google Analytics Twittercounter Unilyzer Scoutlabs dialogue Twitter GoogleWave Socializr LinkedIn Groups Google Alerts Delicious StumbleUpon Digg innovation process Slideshare (prezi) YouTube (Flickr) WordPress (blogger) Scribd (docstoc) publishing LinkedIn Facebook Hyves Ning Google Docs WeShare (dropbox) iGoogle TWiki operation network
  • Overview of Social Media DELICIOUS evaluation intelligence DIGG STUMBLEUPON GOOGLE ALERTS plotted in an innovation process The innovation process is used in this graph to plot all analyzed social media services. The phases in an innovation process are (1) intelligence, (2) network, (3) operation, (4) publishing, (5) dialogue and (6) evaluation. In every sextant at least four social media services are visible. Some of these services can be extended to other quadrants too. Therefore, some services cover more that one sextant. A complete social media mix covers all sextants with services that you REALLY use, as well as your target audience. NING HYVES FACEBOOK LINKEDIN UNILYZER SCOUTLABS TWITTERCOUNTER GOOGLE ANALYTICS Google Alerts Delicious StumbleUpon Digg LinkedIn Facebook Hyves Ning Google Docs WeShare (dropbox) SCRIBD iGoogle SOCIALIZR TWiki LINKEDIN GROUPS Slideshare (prezi) GOOGLE DOCS WESHARE TWIKI IGOOGLE GOOGLE WAVE TWITTER WordPress YouTube Scribd SLIDESHARE dialogue network YOUTUBE WORDPRESS Twitter GoogleWave Socializr LinkedIn Groups Google Analytics Twittercounter Unilyzer Scoutlabs publishing operation
  • DELICIOUS evaluation intelligence DIGG STUMBLEUPON GOOGLE ALERTS NING HYVES FACEBOOK LINKEDIN www.vergouwenoverduin.nl/Testen_Kolbtest.html UNILYZER SCOUTLABS TWITTERCOUNTER GOOGLE ANALYTICS dream think SCRIBD SOCIALIZR decide LINKEDIN GROUPS GOOGLE WAVE do TWITTER GOOGLE DOCS WESHARE TWIKI IGOOGLE SLIDESHARE dialogue network YOUTUBE WORDPRESS publishing operation
  • Overview of Social Media DELICIOUS evaluation intelligence DIGG STUMBLEUPON Corporate Social Media Phase 6. Evaluation Unilyzer Social media and internet marketing software. Designed as a dashboard, showing your performance on all social media en social networks. default professional social media mix Phase 1. Intelligence Google Alerts Webservice that sends a mail with links that mentioned the entered searchstring. Todo’s - Start using Unilyzer - Take time to set it up - make it good! - Integrate in iGoogle (if possible) plotted in an innovation process Todo’s - Define at least 5 keywords - Start with project name or company name - Follow up on all leads - Integrate in iGoogle - Learn and end with 10 valuable keywords Phase 5. Dialogue GOOGLE ALERTS Phase 2. Network Twitter The innovation process is used in this graph to plot all analyzed social media services.The phases in an innovation process are (1) intelligence, (2) network, (3) operation, (4) publishing, (5) dialogue and (6) evaluation. In every sextant at least four social media services are visible. Some of these services can be extended to other quadrants too.Therefore, some services cover more that one sextant. A complete social media mix covers all sextants with services that you REALLY use, as well as your target audience. NING Social network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress. Todo’s - Make a profile / complete until at least 80% - Follow all familiar persons (from project) - Follow people from competition / critics - Integrate Twitter in iGoogle - Use Shareoholic in browser for fast tweets - Try to find something that doesn’t take time - Try Twittercounter and see what works HYVES LinkedIn Webservice used for notifications of 140 characters to followers. Can be integrated in other social network sites.Also, social media site tweet new favorites and posts. Todo’s - Update your profile until at least 80% - Mention project / company well - Organize LinkedIn - Ask for recommendations - Start a LinkedIn Group - Apply for all applicable LinkedIn Groups - Integrate Slidehare in LinkedIn - Use LinkedIn for finding professionals FACEBOOK Phase 4. Publishing Phase 3. Operation Slideshare iGoogle Website aon which slides (Powerpoint, PDF et cetera) are published. Can be used for inspiration as well as publishing or archiving presentations. LINKEDIN Personalized overview of news and functionalities (RSS and gadgets). Used as startpage of the browser. Todo’s - Make a profile / complete until at least 80% - Upload a slide completely (use keywords) - Integrate slideshare in LinkedIn / iGoogle For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or Todo’s - Start an iGoogle page - Start with all applicable RSS feeds - Integrate Google Alerts,Twitter, Slideshare - Integrate Google Docs & Spreadsheets - Find suitable simple gadgets (e.g. translate) UNILYZER SCOUTLABS TWITTERCOUNTER Campaign Social Media Phase 6. Evaluation Scoutlabs GOOGLE ANALYTICS Google Alerts Social media dashboard to track and analyse marketing data of social network tools default professional social media mix Todo’s - Start using Scoutlabs (30 day trial) - Take time to set it up - make it good! - Analyze at least every day 5 minutes - Make a full analysis after 30 days - Buy Scoutlabs if experience is positive Delicious StumbleUpon Digg Phase 2. Network Hyves A free Dutch social networking site.The focus of this website is on keeping in touch with existing friends and making new friends. It is comparable with other social networking sites. Todo’s - Look at existing Hyves gadgets and learn - Try to find applicable hyves - If suitable, create a hyve - Search for hyves as referrer to your site Phase 5. Dialogue Phase 2. Network Twitter LinkedIn LinkedIn Webservice used for notifications of 140 characters to followers. Can be integrated in other social network sites.Also, social media site tweet new favorites and posts. Social network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress. Facebook Todo’s - Make a profile / complete until at least 80% - Follow all familiar persons (from project) - Follow people from competition / critics - Integrate Twitter in iGoogle - Use Shareoholic in browser for fast tweets - Try to find something that doesn’t take time - Try Twittercounter and see what works Todo’s - Update your profile until at least 80% - Mention project / company well - Organize LinkedIn and start a Group - Try to find applicable LinedIn Groups - Search for LinkedIn as referrer to own site Hyves Ning Google Docs Phase 4. Publishing SOCIALIZR LINKEDIN GROUPS Slideshare (prezi) GOOGLE DOCS WESHARE GOOGLE WAVE The largest social network in the world. If Facebook was a country it would be the third in the world. Todo’s - Make an account and collect favorites - Analyze successful videos (target audience) - Click on suggested videos daily - Make your own video and upload (try it!) - Try also VIMEO - If applicable create a channel SCRIBD TWiki For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or Todo’s - Look at existing Facebook gadgets and learn - Try to find applicable Facebook Groups - If suitable, create a Facebook Group - Search for Facebook as referrer to own site TWIKI IGOOGLE TWITTER WordPress Scribd Facebook A video sharing website on which users can upload and share videos. iGoogle YouTube Phase 2. Network YouTube WeShare (dropbox) Publishing Social Media Phase 6. Evaluation Google Analytics SLIDESHARE dialogue network YOUTUBE WORDPRESS Twitter A free service offered by Google that generates detailed statistics about the visitors to a website. default professional social media mix Todo’s - Start using Google Analytics (its free!) - Take time to set it up - make it good! - Analyze at least every day 5 minutes - Make a full analysis after 30 days - Buy Scoutlabs if experience is positive Phase 1. Intelligence Digg social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Todo’s - Follow Digg homepage at least once a day - Make an account and personalize - Integrate Digg RSS in iGoogle - Search for othe news RSS feeds - Integrate also othe feeds in iGoogle Phase 5. Dialogue GoogleWave Phase 2. Network Twitter LinkedIn Groups Google Analytics Social network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress. Todo’s - Make a profile / complete until at least 80% - Follow all familiar persons (from project) - Follow people from competition / critics - Integrate Twitter in iGoogle - Use Shareoholic in browser for fast tweets - Try to find something that doesn’t take time - Try Twittercounter and see what works Socializr LinkedIn Webservice used for notifications of 140 characters to followers. Can be integrated in other social network sites.Also, social media site tweet new favorites and posts. Todo’s - Update your profile until at least 80% - Mention project / company well - Organize LinkedIn - Ask for recommendations - Start a LinkedIn Group - Apply for all applicable LinkedIn Groups - Integrate Slidehare in LinkedIn - Use LinkedIn for finding professionals Twittercounter Unilyzer Scoutlabs Overview of Social Networks October 2008 plotted on a world map Overview of Social Web Involvement The map provides a global snapshot of active social web involvement by market. The charts show the percentages those who are active by each form of social involvement. The size of the arch’s, represents the audience volume in millions. Visit globalwebindex.net to find the reasons behind the trends, how different demograhics are involved, what motivates web users to get online and the quantification of how brands should be active in social media. Bebo Cloob (IR) operation publishing plotted on a world map The data shows the highest ranking social network for each country by traffic, not by members, page views or any other method. Data was taken from Alexa.com on 16th of oktober 2008. Alexa data comes from users who have an Alexa toolbar as well as“data obtained from other diverse traffic data sources” Alexa.com. CyWorld (SKorea) November 2009 Social Web Involvement in the Netherlands Flickr is ranked #5 (20)* YouTube is ranked #5 (3)* LinkedIn is ranked #1 (12) Blogging is not in top10 Twitter is ranked #10 (13) * in World Traffic Rank (general ranking in Netherlands) Netherlands March 2010 Overview of Age and activity what people are doing and who participates This graph shows people by their activity and age group. Creators publish Web pages, write blogs, upload a video to sites like YouTube. Critics comment on blogs and posts ratings and reviews.Collectors use Really Simple Sindication (RSS) and tag Web pages to gather information. Joiners use social networking sites. Spectators read blogs, watch peer-generated videos, and listen to podcasts, Inactives are online but don’t yet participate in any form of social media. Draugiem.lv Creators Facebook Upload photos onlne Critics Faces.md Impulse.bg Uploaded a video onlne Collectors Friendster Manage a social network profile Joiners Hi-5 Written your own blog Hyves (NL) Use micro-blogging webservice IRC Galleria (FI) Iwiw.hu (HU) Lide (CZ) Spectators 0 Inactives Mixi Nasza-Klasa (PL) Netlog (SI) More about the study Orkut Perfspot Skyrock StudiVZ Tuenti (SP) V Kontakte Wretch (TW) Xiaonei www.oxyweb.co.uk Countries in grey do not have data available and for a few countries it was difficult to identiy local social networks and therefor were omitted from the map. Global web index interviewed 32.000 web users in the 16 countries represented in this chart to provide a unique international perspective on web behaviour and social media involvement across the world. More importantly, Social Web Inex explored the impact on consumer behaviour, the power of social communications and the role for brands. The Global Web Inex was created by trendstream in partnership with Lightspeed research February 2008 Overview of Demographics Demographics of a few major social networks This graph shows the demographics of four commonly used professional and semi professional social networks. All statistics are from Google Ad Planner and have been copied from a blog post of briansolis.com. Slideshare An open source blog publishing application powered by PHP and MySQL which can also be used for content management. a business media site for sharing presentations, documents and pdfs with a professional community that regularly comments, favorites and downloads content. Todo’s - Write a blog and send it to relevant blogs - Try to become a blogger for different blogs - Blog article at least once every fortnight - Integrate blogs on corporate website - Use Shareoholic for easier meso-blogging - Open a blog on wordpres.com, blogger or... For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nlor +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl + 31 20 750 9450) or Overview of October Gender Balance 2009 Chicks rule! > 65: 55 - 64: 45 - 54: 35 - 44: 25 - 34: 18 - 24 0 - 17 3 3 % women 50 4 $ 0 - $ 25k: $ 25 - $ 50k: $ 50 - $ 75k: $ 75 - $ 100k: $ 100 - $ 150k: > $ 150k: 16 16 4 28 31 3 10 20 25 17 10 15 14 20 14 18 57 5 16 9 14 M, 31 M 6,1%, 2,4% 800 M, 1,4 B 85 M, 160 M 6, 5.1 9:40, 9:00 12 18 22 7 90 4 3 12 7 10 16 23 23 18 11 % without children Unique visitors: Reach: Page views: Total visits: Avg. visits per visitor: Avg. time on site: Forrester research Phase 4. Publishing Wordpress Masters degree: Bachalors degree: Some college: High school: Less than HS diploma: Myspace One.it Phase 4. Publishing 37 34 8 36 4 14 13 22 110 M, 370 M 45,6%, 28,8% 52 B, 160 B 3.1 B, 8.7 B 28, 23 20:00, 23:20, 7 36 28 34 18 10 17 5.6 M, 18 M 10.1 %, 5.1% 250 M, 650 M 28 M, 74 M 5, 4.1 11:40, 11:40 29 This graph is based on US gender figures and worldwide traffic figures. * M = million more monthly female of male visitors 57 10 16 13 64 20 14 20 59 3 64 8 11 16 8 11 This graph shows the gender balance on social networking websites. Only one social networking website is a patriarchy, namely Digg. LinkedIn, YouTube, deviantART and Delicious are equalities and all (12) others are matriarchies. 27 30 72 8 24 48 9 47 12 24 M, 66 M 10,1%, 5.1% 2.1 B, 4 B 270 M, 550 M 611 8.3 12:10, 11:40 InformationisBeautiful.net October 2009 Todo’s - Make a profile / complete until at least 80% - Upload a slide completely (use keywords) - Integrate slideshare in LinkedIn / iGoogle
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  • Published by others to: totalactivemedia.nl contacted opinion leaders Published manually to: Posted by others to: personal section; 18 followers pers. profile; 458 connections retweeted multiple times Posted manually to: Published automatically on: Published by others to: personal section; 403 followers four new customers Published automatically on: personal profile; 76 followers homepage - featured section Posted manually to: RESULTS 5144 views on slideshare 49 favs on slideshare 26 embeds via slideshare 4 times most tweeted on slideshare 1 time posted as featured on slideshare > 1.500 times viewed on Frankwatching 3 x as much views on totalactivemedia.nl Udated automatically by: and therefore indexed Published by others to: home - most tweeted section Manually actions by others: embedded in blogs 23 embeds Posted by others to: retweeted multiple times personal section; 403 followers Manually actions by: e-mail (signature) reaching customers / partners Published manually to: embedded the slideshare Posted manually to: personal section; 403 followers Manually actions by: e-mail and iPhone contacted (5) opinion leaders
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