Presentatie henk van ess

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Presentatie henk van ess

  1. 1. Harvesting knowledge Success Criteria and Strategies for Crowdsourcing Henk van Ess HENK VAN ESS (C) 2011Monday, June 27, 2011
  2. 2. HENK VAN ESS (C) 2011Monday, June 27, 2011
  3. 3. HENK VAN ESS (C) 2011Monday, June 27, 2011
  4. 4. HENK VAN ESS (C) 2011Monday, June 27, 2011
  5. 5. exploiting nice people HENK VAN ESS (C) 2011Monday, June 27, 2011
  6. 6. HENK VAN ESS (C) 2011Monday, June 27, 2011
  7. 7. Tell us your brilliant idea HENK VAN ESS (C) 2011Monday, June 27, 2011
  8. 8. Tell us your brilliant idea HENK VAN ESS (C) 2011Monday, June 27, 2011
  9. 9. Tell us your brilliant idea ....here’s some money, now gow away! HENK VAN ESS (C) 2011Monday, June 27, 2011
  10. 10. Thanks to you we have 8,1 billion! HENK VAN ESS (C) 2011Monday, June 27, 2011
  11. 11. Jimmy Wales, Wikipedia We’re NOT an example of crowdsourcing HENK VAN ESS (C) 2011Monday, June 27, 2011
  12. 12. Question: If not Wikipedia, who is the biggest ‘crowdsourcer’? HENK VAN ESS (C) 2011Monday, June 27, 2011
  13. 13. HENK VAN ESS (C) 2011Monday, June 27, 2011
  14. 14. HENK VAN ESS (C) 2011Monday, June 27, 2011
  15. 15. HENK VAN ESS (C) 2011Monday, June 27, 2011
  16. 16. HENK VAN ESS (C) 2011Monday, June 27, 2011
  17. 17. is channelling experts HENK VAN ESS (C) 2011Monday, June 27, 2011
  18. 18. channelling experts I spotted frozen water! www.ekkel.nl HENK VAN ESS (C) 2011Monday, June 27, 2011
  19. 19. channelling experts I like to be rescued www.snowmageddoncleanup.com HENK VAN ESS (C) 2011Monday, June 27, 2011
  20. 20. channelling experts I know who ruins nature www.landroof.nl HENK VAN ESS (C) 2011Monday, June 27, 2011
  21. 21. crowdsourcing to me is also channelling the experts’ eagerness to solve the problem HENK VAN ESS (C) 2011Monday, June 27, 2011
  22. 22. desire to help http://www.takepart.com/news/tag/haiti-crowdsourcing-project HENK VAN ESS (C) 2011Monday, June 27, 2011
  23. 23. desire to help www.vark.com HENK VAN ESS (C) 2011Monday, June 27, 2011
  24. 24. desire to help www.cablesearch.org HENK VAN ESS (C) 2011Monday, June 27, 2011
  25. 25. crowdsourcing channelling the experts’ desire to solve the problem for free HENK VAN ESS (C) 2011Monday, June 27, 2011
  26. 26. doing it for free I want to check bills mps-expenses.guardian.co.uk HENK VAN ESS (C) 2011Monday, June 27, 2011
  27. 27. doing it for free huffingtonpost.com I want to read 647 pages HENK VAN ESS (C) 2011Monday, June 27, 2011
  28. 28. doing it for free http://www.texasborderwatch.com/vcw.php I want to spot crime HENK VAN ESS (C) 2011Monday, June 27, 2011
  29. 29. so crowdsourcing is channelling the experts’ desire to solve a problem and then freely share the answer with everyone HENK VAN ESS (C) 2011Monday, June 27, 2011
  30. 30. HENK VAN ESS (C) 2011Monday, June 27, 2011
  31. 31. why I’m here today CEO Jeff Weiner, LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands ... who created a company’ ... via crowdsourcing HENK VAN ESS (C) 2011Monday, June 27, 2011
  32. 32. why I’m here today CEO Jeff Weiner, LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands ... who created a company’ ... via crowdsourcing HENK VAN ESS (C) 2011Monday, June 27, 2011
  33. 33. CNBC, May 2010 HENK VAN ESS (C) 2011Monday, June 27, 2011
  34. 34. CNBC, May 2010 how? HENK VAN ESS (C) 2011Monday, June 27, 2011
  35. 35. how to create a crowd Let’s assume you want to make a site about unhappy employees HENK VAN ESS (C) 2011Monday, June 27, 2011
  36. 36. how to create a crowd Don’t start a site “I hate my work” .. yet. HENK VAN ESS (C) 2011Monday, June 27, 2011
  37. 37. HENK VAN ESS (C) 2011Monday, June 27, 2011
  38. 38. • Create mass first = content HENK VAN ESS (C) 2011Monday, June 27, 2011
  39. 39. • Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average HENK VAN ESS (C) 2011Monday, June 27, 2011
  40. 40. • Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average • By now, you should have a short list of firms. Now find the people & contact them. HENK VAN ESS (C) 2011Monday, June 27, 2011
  41. 41. scrutinize social networks and invite the experts HENK VAN ESS (C) 2011Monday, June 27, 2011
  42. 42. Ask first, don’t publish yet HENK VAN ESS (C) 2011Monday, June 27, 2011
  43. 43. Ask first, don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. HENK VAN ESS (C) 2011Monday, June 27, 2011
  44. 44. Ask first, don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. • Document their stories with photo’s, film, diaries - whatever is relevant. HENK VAN ESS (C) 2011Monday, June 27, 2011
  45. 45. meanwhile: build a platform Text don’t use your current infrastructure! HENK VAN ESS (C) 2011Monday, June 27, 2011
  46. 46. Nerd Alert! HENK VAN ESS (C) 2011Monday, June 27, 2011
  47. 47. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron HENK VAN ESS (C) 2011Monday, June 27, 2011
  48. 48. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails HENK VAN ESS (C) 2011Monday, June 27, 2011
  49. 49. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) HENK VAN ESS (C) 2011Monday, June 27, 2011
  50. 50. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. HENK VAN ESS (C) 2011Monday, June 27, 2011
  51. 51. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) HENK VAN ESS (C) 2011Monday, June 27, 2011
  52. 52. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. HENK VAN ESS (C) 2011Monday, June 27, 2011
  53. 53. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. • Don’t run out of steam: introduce new features on a regular basis HENK VAN ESS (C) 2011Monday, June 27, 2011
  54. 54. No budget? Crowdsource it! Happy me at www.hackdeoverheid.nl : 50 coders thought up some great applications (open data & government) in one afternoon HENK VAN ESS (C) 2011Monday, June 27, 2011
  55. 55. Launch your site without fanfare HENK VAN ESS (C) 2011Monday, June 27, 2011
  56. 56. Launch your site without fanfare • Let the 50 experts do the work HENK VAN ESS (C) 2011Monday, June 27, 2011
  57. 57. Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months HENK VAN ESS (C) 2011Monday, June 27, 2011
  58. 58. Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months • If it doesn’t grow, find new experts HENK VAN ESS (C) 2011Monday, June 27, 2011
  59. 59. Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months • If it doesn’t grow, find new experts • Introduce new features all the time HENK VAN ESS (C) 2011Monday, June 27, 2011
  60. 60. after a 6-8 months LAUNCH BIG HENK VAN ESS (C) 2011Monday, June 27, 2011
  61. 61. <intermezzo > HENK VAN ESS (C) 2011Monday, June 27, 2011
  62. 62. The Google Experiment: indirect crowdsourcing HENK VAN ESS (C) 2011Monday, June 27, 2011
  63. 63. Google HENK VAN ESS (C) 2011Monday, June 27, 2011
  64. 64. Google • Your search query tells Google who you are and what you want HENK VAN ESS (C) 2011Monday, June 27, 2011
  65. 65. Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” HENK VAN ESS (C) 2011Monday, June 27, 2011
  66. 66. Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s HENK VAN ESS (C) 2011Monday, June 27, 2011
  67. 67. Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s • Google is the biggest crowdsourcer in the world HENK VAN ESS (C) 2011Monday, June 27, 2011
  68. 68. What do you want today? HENK VAN ESS (C) 2011Monday, June 27, 2011
  69. 69. What do you want today? • Experiment for NDP (Dutch Press Association) HENK VAN ESS (C) 2011Monday, June 27, 2011
  70. 70. What do you want today? • Experiment for NDP (Dutch Press Association) • What is the most important subject for people in The Netherlands on a given day, i.e July 2, 2009? HENK VAN ESS (C) 2011Monday, June 27, 2011
  71. 71. We used Google Insight HENK VAN ESS (C) 2011Monday, June 27, 2011
  72. 72. Topic of the day (July 2, 2009): HENK VAN ESS (C) 2011Monday, June 27, 2011
  73. 73. Most searched terms michael jackson nieuws HENK VAN ESS (C) 2011Monday, June 27, 2011
  74. 74. Be fast We made a site in 2 hrs with those search terms in the domain name HENK VAN ESS (C) 2011Monday, June 27, 2011
  75. 75. Use your own content We used all ‘Michael Jackson’ articles from one paper and didn’t alter the content + reply possibility + forum + best links to other sites HENK VAN ESS (C) 2011Monday, June 27, 2011
  76. 76. HENK VAN ESS (C) 2011Monday, June 27, 2011
  77. 77. HENK VAN ESS (C) 2011Monday, June 27, 2011
  78. 78. • 20.000 visitors in 24 hrs HENK VAN ESS (C) 2011Monday, June 27, 2011
  79. 79. • 20.000 visitors in 24 hrs • Ad income: 60 euro a day HENK VAN ESS (C) 2011Monday, June 27, 2011
  80. 80. Crowdsourcing Google HENK VAN ESS (C) 2011Monday, June 27, 2011
  81. 81. Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day HENK VAN ESS (C) 2011Monday, June 27, 2011
  82. 82. Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day • 365 * 6 000 = 2 .190. 000 euro HENK VAN ESS (C) 2011Monday, June 27, 2011
  83. 83. My other little experiment: HENK VAN ESS (C) 2011Monday, June 27, 2011
  84. 84. Longtail to the extreme HENK VAN ESS (C) 2011Monday, June 27, 2011
  85. 85. Longtail to the extreme • Make a website about something you love HENK VAN ESS (C) 2011Monday, June 27, 2011
  86. 86. Longtail to the extreme • Make a website about something you love • But: no one else must like it, otherwise have a new idea HENK VAN ESS (C) 2011Monday, June 27, 2011
  87. 87. Longtail to the extreme • Make a website about something you love • But: no one else must like it, otherwise have a new idea • We asked Chris Anderson if we were niche enough HENK VAN ESS (C) 2011Monday, June 27, 2011
  88. 88. HENK VAN ESS (C) 2011Monday, June 27, 2011
  89. 89. HENK VAN ESS (C) 2011Monday, June 27, 2011
  90. 90. Scoring high, because it’s niche HENK VAN ESS (C) 2011Monday, June 27, 2011
  91. 91. HENK VAN ESS (C) 2011Monday, June 27, 2011
  92. 92. HENK VAN ESS (C) 2011Monday, June 27, 2011
  93. 93. Dinner-act: HENK VAN ESS (C) 2011Monday, June 27, 2011
  94. 94. few visitors but all highly interested in the topic & ads HENK VAN ESS (C) 2011Monday, June 27, 2011
  95. 95. <end of intermezzo > HENK VAN ESS (C) 2011Monday, June 27, 2011
  96. 96. Strategies for crowdsourcing HENK VAN ESS (C) 2011Monday, June 27, 2011
  97. 97. what to crowdsource? HENK VAN ESS (C) 2011Monday, June 27, 2011
  98. 98. what to crowdsource? • any problem that bugs people HENK VAN ESS (C) 2011Monday, June 27, 2011
  99. 99. what to crowdsource? • any problem that bugs people • things that make feel people good about themselves HENK VAN ESS (C) 2011Monday, June 27, 2011
  100. 100. what to crowdsource? • any problem that bugs people • things that make feel people good about themselves • niche knowledge of proud experts HENK VAN ESS (C) 2011Monday, June 27, 2011
  101. 101. proven themes HENK VAN ESS (C) 2011Monday, June 27, 2011
  102. 102. proven themes • weather (problems & fun) HENK VAN ESS (C) 2011Monday, June 27, 2011
  103. 103. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post HENK VAN ESS (C) 2011Monday, June 27, 2011
  104. 104. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) HENK VAN ESS (C) 2011Monday, June 27, 2011
  105. 105. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) • injustice (Border Cam, Landroof) HENK VAN ESS (C) 2011Monday, June 27, 2011
  106. 106. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) • injustice (Border Cam, Landroof) • ..... HENK VAN ESS (C) 2011Monday, June 27, 2011
  107. 107. be transparent HENK VAN ESS (C) 2011Monday, June 27, 2011
  108. 108. be transparent • tell people you don’t know it all HENK VAN ESS (C) 2011Monday, June 27, 2011
  109. 109. be transparent • tell people you don’t know it all • ask for help and explain why HENK VAN ESS (C) 2011Monday, June 27, 2011
  110. 110. be transparent • tell people you don’t know it all • ask for help and explain why • be honest, even about your mistakes HENK VAN ESS (C) 2011Monday, June 27, 2011
  111. 111. be transparent • tell people you don’t know it all • ask for help and explain why • be honest, even about your mistakes • be yourself: do what you normally do HENK VAN ESS (C) 2011Monday, June 27, 2011
  112. 112. Give first: HENK VAN ESS (C) 2011Monday, June 27, 2011
  113. 113. Give first: • Build the house HENK VAN ESS (C) 2011Monday, June 27, 2011
  114. 114. Give first: • Build the house • Give away the key HENK VAN ESS (C) 2011Monday, June 27, 2011
  115. 115. Give first: • Build the house • Give away the key • New owner: the crowd HENK VAN ESS (C) 2011Monday, June 27, 2011
  116. 116. Take later... HENK VAN ESS (C) 2011Monday, June 27, 2011
  117. 117. Take later... • Trust your audience (eww..!) HENK VAN ESS (C) 2011Monday, June 27, 2011
  118. 118. Take later... • Trust your audience (eww..!) • Let them kill the trolls HENK VAN ESS (C) 2011Monday, June 27, 2011
  119. 119. Take later... • Trust your audience (eww..!) • Let them kill the trolls • Use the material for your broadcasts HENK VAN ESS (C) 2011Monday, June 27, 2011
  120. 120. Take later... • Trust your audience (eww..!) • Let them kill the trolls • Use the material for your broadcasts • Give the experts full credits HENK VAN ESS (C) 2011Monday, June 27, 2011
  121. 121. Important Harvesting knowledge has possibly no deadline HENK VAN ESS (C) 2011Monday, June 27, 2011
  122. 122. my formula for crowd sourcing HENK VAN ESS (C) 2011Monday, June 27, 2011
  123. 123. my formula for crowd sourcing 10. Give HENK VAN ESS (C) 2011Monday, June 27, 2011
  124. 124. my formula for crowd sourcing 10. Give 20. Take HENK VAN ESS (C) 2011Monday, June 27, 2011
  125. 125. my formula for crowd sourcing 10. Give 20. Take 30. Goto 10 HENK VAN ESS (C) 2011Monday, June 27, 2011
  126. 126. Part of this presentation was crowdsourced HENK VAN ESS (C) 2011Monday, June 27, 2011
  127. 127. How to contact me • www.linkedin.com/in/searchbistro • @henkvaness (Twitter) • henk@vaness.nl (mail) HENK VAN ESS (C) 2011Monday, June 27, 2011

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