Floqr, the mobile community creator                           å	              Creating, Connecting & Empowering           ...
TOC-    Vision & Goals of the myNewsBasket suite- -      Requirements     Approach                                        ...
Vision & Goal myNewsBasket.com“Deliver personalized but still fully custom branded cross platform tablet magazine”Distinct...
Target groups-    Publishers- -      Magazines     Cross media agencies                                          å	  -    ...
Requirements-    Personalized but brand still fully recognizable- -      Tablet device type independent     Device native ...
Approach myNewsBasket.com                                                            -     News                           ...
Publication model myNewsBasket                               Create Edition                          Per section:         ...
Challenges-    Integration legacy systems- -      Amount of proxies – connectors                                          ...
Next steps..-    First pilots launching customers- -      Advertisement brokers                                         å	...
Thank you..Contact:                               å	  Floqr B.V.Emmakade 59A8921 AG Leeuwarden+31(0) 511477976Per 1 august...
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Presentatie Frank Kroondijk (Tablets)

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Presentatie Frank Kroondijk (Tablets)

  1. 1. Floqr, the mobile community creator å   Creating, Connecting & Empowering Communities on the moveinfo@floqr.com   h$p://twi$er.com/floqr   Floqr, creating, connecting & empowering communities on the move
  2. 2. TOC-  Vision & Goals of the myNewsBasket suite- -  Requirements Approach å  -  Challenges-  Time line & next steps Floqr, creating, connecting & empowering communities on the move
  3. 3. Vision & Goal myNewsBasket.com“Deliver personalized but still fully custom branded cross platform tablet magazine”Distinction with solutions already on the market (USPs): å  -  Combination between automated aggregation & professional editors-  Highly granular tracking of users interests-  News item gathering across apps and websites-  Not only news can be bookmarked but also places and products-  High user engagement via the crowd reporter activity module-  Very high retention Business benefits publishers: -  Location / profile based advertising -  Virtually unlimited advertisement space -  Self service desk for advertisers, both via web & mobile -  Instant access (with full control) to latest trends like Social Media, Couponing, Location/company bookmarking functionalities -  New unique and protected channel Floqr, creating, connecting & empowering communities on the move
  4. 4. Target groups-  Publishers- -  Magazines Cross media agencies å  -  Marketing agenciesmyNewsBasket is a White-Label tablet newspaper / magazine solution including:-  Personalized but branded news tablet magazine-  Crowd reporter mobile application (iPhone/Android)-  Branded news layer on generic nxt2.me brand-  Location based advertisement CMS (via editorial or self service)-  Location and profile based news distribution channel-  Magazine CMS & template manager Floqr, creating, connecting & empowering communities on the move
  5. 5. Requirements-  Personalized but brand still fully recognizable- -  Tablet device type independent Device native user experience å  -  Easy to integrate with legacy systems-  Highly extendable (without core upgrades required)-  White label solution as a SaaS model-  High user engagement/interaction (bi-directional) Floqr, creating, connecting & empowering communities on the move
  6. 6. Approach myNewsBasket.com -  News -  Status updates -  Publisher-  Driving -  Ads -  RSS å  -  Walking-  Shopping -  Social Media-  Public transport -  ...-  Watersports-  Running -  Aggregate-  Events -  Determine topic -  Index based on topic & location-  ... -  Push head lines -  Filter -  Enrich -  Interpret -  Bookmark -  Grade -  Annotate Floqr Apps & 3rd party + SDK Floqr, creating, connecting & empowering communities on the move
  7. 7. Publication model myNewsBasket Create Edition Per section: å   Create Publication Per device type: -  Cover stories -  Generic templates -  Most read -  Device specific -  Highest valuated templates -  Most sent to friends -  Section templates -  Bookmarked articles -  Portrait/Landscape -  Generic v.s. Personal -  NotificationAggregated & enriched news repository Floqr, creating, connecting & empowering communities on the move
  8. 8. Challenges-  Integration legacy systems- -  Amount of proxies – connectors å   Publication in native manner while maintaining full flexibility-  Interpreting/mining news feeds-  Dynamic content v.s. manual enhanced content-  Avoid the Apple iterations-  Being prepared for shifting requirements Floqr, creating, connecting & empowering communities on the move
  9. 9. Next steps..-  First pilots launching customers- -  Advertisement brokers å   Extending amount of templates and universal content controls-  Self-service, high volume, location based Advertisement portal-  International role out Floqr, creating, connecting & empowering communities on the move
  10. 10. Thank you..Contact: å  Floqr B.V.Emmakade 59A8921 AG Leeuwarden+31(0) 511477976Per 1 augustus 2011 E-mail: Frank.kroondijk@floqr.comZuiderplein 19 Skype: frank.kroondijk8911 AM Leeuwarden Twitter: @floqr / @kroondijk+31(0) 511477976 +31(0) 639581650 Floqr, creating, connecting & empowering communities on the move
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