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Is Social the new SEO?

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Presented by Glen Conybeare, Chief Commercial Officer, Stickyeyes at Webit Congress 2013.

Presented by Glen Conybeare, Chief Commercial Officer, Stickyeyes at Webit Congress 2013.

Published in: Business, Technology

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  • 1. IS SOCIAL THE NEW SEO? GLEN CONYBEARE CHIEF COMMERCIAL OFFICER @STICKYEYES
  • 2. SEO was dead easy…
  • 3. SEO is now dead ?
  • 4. Not dead, just tougher
  • 5. SEO TODAY The three pillars: 25% 50% 25% Technicals Content Authority 1. Technical work 2. Content 3. Authority Enhancement
  • 6. AUTHORITY WHAT? • • • • • Earned not bought links PR Shareable content Great creative And most definitely social
  • 7. “YES, SOCIAL SIGNALS ARE PART OF OUR ALGORITHM” Matt Cutts Heads of Google Web Spam team
  • 8. Great News!
  • 9. So why do so many companies fail?
  • 10. Meet Bob
  • 11. “I’ve got your recommendations but…..”
  • 12. “I need a few weeks to get it round the various departments”
  • 13. “IT have said they can’t do it yet/don’t want to do it”
  • 14. “PR have said the idea needs to go through them/their agency”
  • 15. “I need to get the social guys involved”
  • 16. THE ENEMY
  • 17. Your CEO
  • 18. PR Social SEO Content Partnerships Brand teams IT
  • 19. SEO SEO SEO SEO SEO SEO SEO
  • 20. Who’s doing it right?
  • 21. “We have dissolved the SEO and social media teams in their traditional form, and remoulded them to be more consumer value and campaign-centric”
  • 22. “Where MSM has been most successful (from its core employees to its board) is by being very ambitious and progressive in removing organisational barriers..”
  • 23. CONVINCING THE CEO
  • 24. RESULTS Insurance Car Insurance Loans Cheap Car Insurance Credit Cards 60,500 550,000 200,000 135,000 90,000 2nd 1st 1st 2nd 1st
  • 25. Monthly revenue from those 5 terms in the UK alone is worth circa €1,500,000
  • 26. That’s the figure to share with your CEO
  • 27. SUMMARY
  • 28. Social isn’t the new SEO It’s just one part of it SEO success requires organisational change
  • 29. Stop blaming Bob!
  • 30. BLAME THIS GUY
  • 31. Thank you for your time! Stickyeyes Global Digital Marketing Experts Glen.Conybeare@Stickyeyes.com