DO SOCIAL   SIGNALS  ACTUALLYPLAY A PART IN   SEARCH RANKINGS?   @heatherhealy
FAST FORWARDA LOT OF YEARS
“FIND OUT WHAT STUFF YOUR CUSTOMERS LIKE.FIND OUT WHERE THEY GO.GIVE THEM AMAZING STUFF”
WHAT’S THE ROI?!
“YES, SOCIALSIGNALS AREPART OF OURALGORITHM”
METHODOLOGY
PERFECT CORRELATION                                         LINK COUNT        RANKING POSITION: GOOGLE.CO.UK
CORRELATION WITH      HIGHER RANKING1       EXTERNAL LINKS TO URL2        UNIQUE LINKS TO URL10       SOCIAL FOR URL
UNIQUE LINKS &           HIGHER RANKINGS              RANKING POSITION: GOOGLE.CO.UKData Set: Top 100 positions across 400...
SOCIAL INTERACTIONS &     HIGHER RANKINGS              RANKING POSITION: GOOGLE.CO.UKData Set: Top 100 positions across 40...
SOCIAL INTERACTIONS &                      UNIQUE LINKSSOCIAL COUNT                                      UNIQUE LINK COUNT...
“DON’T WRITE THE EPITAPH  FOR LINKS    YET”
MONEYSUPERMARKET RANKINGS    bank accounts                    #1    credit cards    isas    loans    mortgages
24.2K FACEBOOK2,831 TWITTER106   GOOGLE+
MONEYSUPERMARKETCOST OF BEING BATMAN  LAUNCH
MONEYSUPERMARKETCOST OF BEING BATMAN                       SOCIAL INTERACTION COUNT
UNIQUE LINK COUNT                            MONEYSUPERMARKET                           COST OF BEING BATMANSOCIAL INTERAC...
UNIQUE LINK COUNT                            MONEYSUPERMARKET                           COST OF BEING BATMANSOCIAL INTERAC...
UNIQUE LINK COUNT                            MONEYSUPERMARKET                           COST OF BEING BATMANSOCIAL INTERAC...
LINKVALUE
KNOCK-ON VALUE
WAITROSE17TH SEPTEMBER 2012FINISH THE SENTENCE: “I SHOP AT WAITROSE BECAUSE     ___________________” #WAITROSEREASONS
SOCIAL MENTIONSSOCIAL COUNT
SOCIAL MENTIONS VS                  UNIQUE LINKS                                    UNIQUE LINK COUNTSOCIAL COUNT
WAITROSE RANKINGSRANKING POSITION
NEWLOOK
LFW
WOMEN’S DRESSES                   RANKINGS VS SOCIALRANKING POSITION                                        SOCIAL COUNT
THISMEANS
THINGS YOUSHOULD  DO
THANK YOU @heatherhealy
Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)
Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)
Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)
Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)
Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)
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Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)

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This presentation aims to put an end to the constant speculation about whether social signals have a direct influence on achieving high search rankings within Google. Stickyeyes’ Creative Communications Director, Heather Healy will demonstrate where it does and doesn’t matter to be active across social media in relation to Google rankings as well as delving into competitive sector examples.

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Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)

  1. 1. DO SOCIAL SIGNALS ACTUALLYPLAY A PART IN SEARCH RANKINGS? @heatherhealy
  2. 2. FAST FORWARDA LOT OF YEARS
  3. 3. “FIND OUT WHAT STUFF YOUR CUSTOMERS LIKE.FIND OUT WHERE THEY GO.GIVE THEM AMAZING STUFF”
  4. 4. WHAT’S THE ROI?!
  5. 5. “YES, SOCIALSIGNALS AREPART OF OURALGORITHM”
  6. 6. METHODOLOGY
  7. 7. PERFECT CORRELATION LINK COUNT RANKING POSITION: GOOGLE.CO.UK
  8. 8. CORRELATION WITH HIGHER RANKING1 EXTERNAL LINKS TO URL2 UNIQUE LINKS TO URL10 SOCIAL FOR URL
  9. 9. UNIQUE LINKS & HIGHER RANKINGS RANKING POSITION: GOOGLE.CO.UKData Set: Top 100 positions across 400 keywords in September 2012
  10. 10. SOCIAL INTERACTIONS & HIGHER RANKINGS RANKING POSITION: GOOGLE.CO.UKData Set: Top 100 positions across 400 keywords in September 2012
  11. 11. SOCIAL INTERACTIONS & UNIQUE LINKSSOCIAL COUNT UNIQUE LINK COUNT Data Set: Top 100 positions across 400 keywords in September 2012
  12. 12. “DON’T WRITE THE EPITAPH FOR LINKS YET”
  13. 13. MONEYSUPERMARKET RANKINGS bank accounts #1 credit cards isas loans mortgages
  14. 14. 24.2K FACEBOOK2,831 TWITTER106 GOOGLE+
  15. 15. MONEYSUPERMARKETCOST OF BEING BATMAN LAUNCH
  16. 16. MONEYSUPERMARKETCOST OF BEING BATMAN SOCIAL INTERACTION COUNT
  17. 17. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMANSOCIAL INTERACTION COUNT
  18. 18. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMANSOCIAL INTERACTION COUNT
  19. 19. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMANSOCIAL INTERACTION COUNT
  20. 20. LINKVALUE
  21. 21. KNOCK-ON VALUE
  22. 22. WAITROSE17TH SEPTEMBER 2012FINISH THE SENTENCE: “I SHOP AT WAITROSE BECAUSE ___________________” #WAITROSEREASONS
  23. 23. SOCIAL MENTIONSSOCIAL COUNT
  24. 24. SOCIAL MENTIONS VS UNIQUE LINKS UNIQUE LINK COUNTSOCIAL COUNT
  25. 25. WAITROSE RANKINGSRANKING POSITION
  26. 26. NEWLOOK
  27. 27. LFW
  28. 28. WOMEN’S DRESSES RANKINGS VS SOCIALRANKING POSITION SOCIAL COUNT
  29. 29. THISMEANS
  30. 30. THINGS YOUSHOULD DO
  31. 31. THANK YOU @heatherhealy
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