Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)

Like this? Share it with your network

Share

Do social signals actually play a part in search rankings (Presented at SearchLove London 2012)

  • 996 views
Uploaded on

This presentation aims to put an end to the constant speculation about whether social signals have a direct influence on achieving high search rankings within Google. Stickyeyes’ Creative......

This presentation aims to put an end to the constant speculation about whether social signals have a direct influence on achieving high search rankings within Google. Stickyeyes’ Creative Communications Director, Heather Healy will demonstrate where it does and doesn’t matter to be active across social media in relation to Google rankings as well as delving into competitive sector examples.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
996
On Slideshare
996
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. DO SOCIAL SIGNALS ACTUALLYPLAY A PART IN SEARCH RANKINGS? @heatherhealy
  • 2. FAST FORWARDA LOT OF YEARS
  • 3. “FIND OUT WHAT STUFF YOUR CUSTOMERS LIKE.FIND OUT WHERE THEY GO.GIVE THEM AMAZING STUFF”
  • 4. WHAT’S THE ROI?!
  • 5. “YES, SOCIALSIGNALS AREPART OF OURALGORITHM”
  • 6. METHODOLOGY
  • 7. PERFECT CORRELATION LINK COUNT RANKING POSITION: GOOGLE.CO.UK
  • 8. CORRELATION WITH HIGHER RANKING1 EXTERNAL LINKS TO URL2 UNIQUE LINKS TO URL10 SOCIAL FOR URL
  • 9. UNIQUE LINKS & HIGHER RANKINGS RANKING POSITION: GOOGLE.CO.UKData Set: Top 100 positions across 400 keywords in September 2012
  • 10. SOCIAL INTERACTIONS & HIGHER RANKINGS RANKING POSITION: GOOGLE.CO.UKData Set: Top 100 positions across 400 keywords in September 2012
  • 11. SOCIAL INTERACTIONS & UNIQUE LINKSSOCIAL COUNT UNIQUE LINK COUNT Data Set: Top 100 positions across 400 keywords in September 2012
  • 12. “DON’T WRITE THE EPITAPH FOR LINKS YET”
  • 13. MONEYSUPERMARKET RANKINGS bank accounts #1 credit cards isas loans mortgages
  • 14. 24.2K FACEBOOK2,831 TWITTER106 GOOGLE+
  • 15. MONEYSUPERMARKETCOST OF BEING BATMAN LAUNCH
  • 16. MONEYSUPERMARKETCOST OF BEING BATMAN SOCIAL INTERACTION COUNT
  • 17. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMANSOCIAL INTERACTION COUNT
  • 18. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMANSOCIAL INTERACTION COUNT
  • 19. UNIQUE LINK COUNT MONEYSUPERMARKET COST OF BEING BATMANSOCIAL INTERACTION COUNT
  • 20. LINKVALUE
  • 21. KNOCK-ON VALUE
  • 22. WAITROSE17TH SEPTEMBER 2012FINISH THE SENTENCE: “I SHOP AT WAITROSE BECAUSE ___________________” #WAITROSEREASONS
  • 23. SOCIAL MENTIONSSOCIAL COUNT
  • 24. SOCIAL MENTIONS VS UNIQUE LINKS UNIQUE LINK COUNTSOCIAL COUNT
  • 25. WAITROSE RANKINGSRANKING POSITION
  • 26. NEWLOOK
  • 27. LFW
  • 28. WOMEN’S DRESSES RANKINGS VS SOCIALRANKING POSITION SOCIAL COUNT
  • 29. THISMEANS
  • 30. THINGS YOUSHOULD DO
  • 31. THANK YOU @heatherhealy