10 SOCIAL MEDIA CRISES …and what to do to ensure you don’t make the naughty list next year
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How to manage a social media crisis. Heather Healy, Creative Communications Director at Stickyeyes, talks about the companies that manages a social media crisis well, as well as the brands that failed completely.
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10 SOCIAL MEDIA CRISES …and what to do to ensure you don’t make the naughty list next year
- 1. 10 SOCIAL MEDIA CRISES …and what to do to ensure you don’t make the naughty list next year Heather Healy @heatherhealy @stickyeyes
- 4. 1. BODYFORM
- 6. 2. RUFFLES
- 7. 2. RUFFLES
- 10. 3. RED CROSS
- 11. 3. RED CROSS
- 12. 3. RED CROSS
- 13. 3. RED CROSS
- 14. 3. RED CROSS "We are an organization that deals with life-changing disasters and this wasn't one of them”
- 15. BRANDS THAT GAVE IT A GOOD GO
- 16. 4. ASDA
- 17. 4. ASDA "Dear @asda, did you take 1 second to consider how it would affect the 1 in 4 people who experience mental health problems in any given year?” Katie Dalton
- 18. 4. ASDA
- 19. 4. ASDA
- 20. 4. ASDA
- 21. 5. DKNY Source: Humans of New York
- 22. 5. DKNY Source: Humans of New York
- 23. 5. DKNY “I don’t want any money. But please SHARE this post if you think that DKNY should donate $100,000 on my behalf to the YMCA in Bedford-Stuyvesant Brooklyn. This donation would sure help a lot of deserving kids go to summer camp”
- 24. 5. DKNY
- 25. 5. DKNY
- 26. 6. O2
- 27. 6. O2 1 EVERY 6 SECONDS
- 28. 6. O2
- 29. 6. O2
- 30. 6. O2
- 31. 6. O2
- 33. 7. HMV
- 34. 7. HMV
- 35. 7. HMV
- 36. 8. APPLEBEES
- 37. 8. APPLEBEES
- 38. 8. APPLEBEES “We wish this situation hadn’t happened. Our Guests’ personal information – including their meal check is private, and neither Applebee’s nor its franchisees have a right to share this information publically…”
- 39. 8. APPLEBEES
- 40. 8. APPLEBEES
- 41. 8. APPLEBEES “I understand why you’re upset, Manuel, I’m upset over the situation too”
- 42. 8. APPLEBEES “No posts have been deleted”
- 43. 8. APPLEBEES “Applebees, just shut up”
- 45. 9. EPICURIOUS
- 46. 9. EPICURIOUS
- 47. 9. EPICURIOUS
- 48. 9. EPICURIOUS
- 49. AND THE WORST OF THE BUNCH
- 50. 10. AMY’S BAKERY COMPANY Source: Huffington Post
- 54. THERE’S NO SUCH THING AS BAD PUBLICITY
- 55. 10. AMY’S BAKERY COMPANY Source: Huffington Post
- 56. 10. AMY’S BAKERY COMPANY “Obviously our Facebook, YELP, Twitter and Website have been hacked. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post those horrible things. Thank You Amy &Samy’.
- 57. THE BEST BRANDS Are human. They’re open about their flaws, recognise them and embrace them. The best crisis management isn’t a robotic press release, it’s human.
- 59. Want to know more? www.stickyeyes.com +44 (0)113 391 2929