VVVVVeeele leler,r, ffououndndinnng-gg papap rtrrrr neeenenerr CoCoCoCoC ol EEEEndndddeeae vovovooururururu181818188888188...
WHY
HOW
WHAT
2011 NO RIGHTS RESERVED ©
“
”
BUILD BRANDS WE
CAN BELIEVE IN
PORTFOLIO
INTEGRATE
SUSTAINABILITY
INTO THE CORE
BUSINESS
OF THE TOP100
BRANDS
MISSION
...
NETWORK
STRATEGY
DEVELOPMENT
REALISATION
DEVELOPMENT NETWORK
REALISATION
MISSION
ACCELERATE THE
TRANSITION TO A
SUSTAINABLE ECONOMY
FOR THE BENEFIT OF ALL
WHY?
Things = Working
Human Development Index
India
China
Brazil
South Africa,
Rep.
Hungary
Australia
United States
of America
Italy
Korea,
Rep....
Energieverbuik niet eerder zo hoog
In 2010 was het energieverbruik ruim 7 procent hoger dan
in 2009. Niet eerder is in ons...
Maplecroft study identifies UAE, Australia, USA, Canada, Netherlands
and Saudi Arabia as worst CO2 polluters
[THINK in OPPORTUNITIES]
93% of CEOs believe that sustainability issues will be critical
to the future success of their bu...
“Going green is the largest economic
opportunity of the 21st century” John Doerr
UITEDNITEDNTIONATIOSENVIRONMENTNPROGRAMMEME
GLOBAL TRENDS IN
R ABLEENEWA ENERGY
I ENTNVESTM 2011
Trends andAnAnala ysis of...
CDP Global 500 Report 2011
Accelerating Low Carbon Growth
On behalf of 551 investors with assets of US$71 trillion
Report ...
Car battery tycoon Wang Chuanfu
from BYD becomes China's richest man
HOW?
STRATEGY
CSR TO CSV
[HOW TO INTEGRATE SUSTAINABILITY IN YOUR CORE BUSINESS]
Program Pillars North StarProgram Pillars
Innovate: Bottom-line St...
[NORTH STAR]
BEST
PRACTICES
“Make cars that never crash and
clean the air as they drive”
To inspire and financially support
the creation of the next in...
[INNOVATE]
Singularity presentation Ray Kurzweil at Google
The Sun provides Earth with as much energy
every hour as human civilization uses every year
Nature Journal of Science, 07-...
[BUILDING A SHOWCASE OF
DECENTRAL POWER GENERATION,
ENERGY MANAGEMENT AND
EFFICIENCY]
Besparing verbruik en emissie in het
eerste jaar in De Groene Bocht 1 €18.000
€6.900
0%
55 ton CO
2
0 ton CO
2
Tot nu toe ...
Energiemanagement:
✓ Gebouw volledig monitoren
✓ Centrale aansturing
✓ Individuele aansturing ruimtes met bijv.
iPhone
Bra...
PERFECTLICHT,80%MINDERENERGIE
TOTAL COST OF OWNERSHIP GRAFISCH
€-
€50.000,00
€100.000,00
€150.000,00
€200.000,00
€250.000,00
€300.000,00
0 1 2 3 4 5 6 7...
Smart Grid
Blue
Gen
Huidige situatie - Centrale energie
Nieuwe situatie - Decentrale energie
Blue
Gen
Blue
Gen
CH4
CH4
X
X...
[INSPIRE]
Principles
The
RADICAL
TRANSPARENCY
“Make stuff that doesn’t
suck”
Jimmy Wales, Founder Wikipedia
THE CONSUMER
IS THE MEDIA
[COMMUNICATE]
4 things to hate
about
sustainability
communications
1: Being
unnecessarily
complicated
2: Nagging
people
3: Use of guilt /
passive
aggressive notes
4. Being Boring
SELL THE SIZZLE
TERUGBIK
VOORUITBLIK
WHAT?
[GREEN ICT?]
Program Pillars North StarProgram Pillars
INNOVATE?
INSPIRE?
COMMUNICATE?
ICT:
ACCELERATING THE
TRANSITION
TO...
[ACTION SPEAKS
LOUDER THAN WORDS]
Thank you
AART@CoolEndeavour.com twitter.com/aartvanvellerwww.CoolEndeavour.com
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')
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SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')

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SGI12 - Duurzaam ondernemen: de kern van succes - Aart Veller (Adviesbureau 'Wij zijn koel')

  1. 1. VVVVVeeele leler,r, ffououndndinnng-gg papap rtrrrr neeenenerr CoCoCoCoC ol EEEEndndddeeae vovovooururururu1818181888881881818181818888-000-0-00-0-0-0-0-0-0000000000000011111-1-1-11-1-11 22020202020202020200002002000200002200002011112212212112212121222,,,,,, AaAAAaAAAA rtrttttr vvvanannan VVVVV
  2. 2. WHY HOW WHAT
  3. 3. 2011 NO RIGHTS RESERVED ©
  4. 4. “ ” BUILD BRANDS WE CAN BELIEVE IN PORTFOLIO INTEGRATE SUSTAINABILITY INTO THE CORE BUSINESS OF THE TOP100 BRANDS MISSION NO RIGHTS RESERVED © IN
  5. 5. NETWORK STRATEGY DEVELOPMENT REALISATION DEVELOPMENT NETWORK REALISATION
  6. 6. MISSION ACCELERATE THE TRANSITION TO A SUSTAINABLE ECONOMY FOR THE BENEFIT OF ALL
  7. 7. WHY?
  8. 8. Things = Working
  9. 9. Human Development Index India China Brazil South Africa, Rep. Hungary Australia United States of America Italy Korea, Rep. Exceeds biosphere’s average capacity per person, low development Exceeds biosphere’s average capacity per person, high development Within biosphere’s average capacity per person, low development Meets minimum criteria for sustainability World average biocapacity available per person, ignoring the needs of wild species Thresholdforhighhumandevelopment EcologicalFootprint(2003globalhectaresperperson) 11 10 12 9 8 7 6 5 4 3 2 1 0 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 North America Europe EU Europe Non-EU Latin America and the Caribbean Middle East and Central Asia Asia-Pacific Africa More than 1 billion 100 million– 1 billion 30 million– 100 million 10 million– 30 million 5 million – 10 million less than 5 million Country population (coloured by region): Historical trends for named selected countries (2003 dot coloured by region and sized by population): 1975 1980 1985 1990 1995 2000 2003 19 while living within the carrying capacity of supporting ecosystems” (IUCN et al., 1991). Countries’ progress towards sustainable development can be assessed using the United Nations Development Programme’s (UNDP) Human Development Index (HDI) as an indicator of well-being, and the footprint as a measure of demand on the biosphere. The HDI is calculated from life expectancy, literacy and education, and per capita GDP. UNDP considers an HDI value of more than 0.8 to be “high human development”. Meanwhile, a footprint lower than 1.8 global hectares per person, the average biocapacity available per person on the planet, could denote sustainability at the global level. at a minimum these two criteria, with countries moving into the blue quadrant shown in Figure 22. As world population grows, less biocapacity is available per person and the quadrant’s height shrinks. In 2003, Asia-Pacific and Africa were using less than world average per person biocapacity, while the EU and North America had crossed the threshold for high human development. No region, nor the world as a whole, met both criteria for sustainable development. Cuba alone did, based on the data it reports to the United Nations. Changes in footprint and HDI from 1975 to 2003 are illustrated here for some nations. During this period, wealthy nations such as the United quality of life. This did not hold for poorer nations, notably China or India, where significant increases in HDI were achieved while their per person footprints remained below global per person biocapacity. Comparing a country’s average per person footprint with global average biocapacity does not presuppose equal sharing of resources. Rather it indicates which nations’ consumption patterns, if extended worldwide, would continue global overshoot, and which would not. The footprint and the HDI need supplementing by other ecological and socioeconomic measures – freshwater scarcity and civic engagement, for example – to more fully define sustainable development. ECOLOGICAL FOOTPRINT GLOBAL CHALLENGE FOR SOCIETY AT LARGE HUMAN DEVELOPMENT INDEX Unsustainable paradigm: Human development is accompanied by increased unsustainable consumption translating in ecological footprint! Leading innovation question: How are we going to increase people’s quality of life while staying in the limits of our ecosystem capacity? How are we changing the dynamics of the current consumption & production paradigm?
  10. 10. Energieverbuik niet eerder zo hoog In 2010 was het energieverbruik ruim 7 procent hoger dan in 2009. Niet eerder is in ons land in één jaar zoveel energie verbruikt.
  11. 11. Maplecroft study identifies UAE, Australia, USA, Canada, Netherlands and Saudi Arabia as worst CO2 polluters
  12. 12. [THINK in OPPORTUNITIES] 93% of CEOs believe that sustainability issues will be critical to the future success of their business* 96% of CEOs believe that sustainability issues should be fully integrated into the strategy and operations of a company** *UN Global Compact-Accenture CEO Study 2010 **McKinsey Global Survey 2010
  13. 13. “Going green is the largest economic opportunity of the 21st century” John Doerr
  14. 14. UITEDNITEDNTIONATIOSENVIRONMENTNPROGRAMMEME GLOBAL TRENDS IN R ABLEENEWA ENERGY I ENTNVESTM 2011 Trends andAnAnala ysis of e FinancingIsIssusuese in th ble Energyoff RRenenewab New York, 12 January 2012 Global investment in clean energy reached a new record of $260bn in 2011, up 5% on 2010 and almost five times the total of $53.6bn in 2004. KEY FINDINGS
  15. 15. CDP Global 500 Report 2011 Accelerating Low Carbon Growth On behalf of 551 investors with assets of US$71 trillion Report written for Carbon Disclosure Project by: Carbon Disclosure Project info@cdproject.net +44 (0) 20 7970 5660 www.cdproject.net CDP Global 500 Report 2011 Accelerating Low Carbon Growth On behalf of 551 investors with assets of US$71 trillion Report written for Carbon Disclosure Project by: Carbon Disclosure Project info@cdproject.net +44 (0) 20 7970 5660 www.cdproject.net KEY FINDINGS Companies in the 2011 Carbon Disclosure Leadership Index (CDLI) provide approximately double the average total return of the Global 500 between January 2005 and May 2011. Global 500 CDLI Total return % (US$) from January 2005 to May 2011 42.71% 82.44% Source data: Bloomberg
  16. 16. Car battery tycoon Wang Chuanfu from BYD becomes China's richest man
  17. 17. HOW?
  18. 18. STRATEGY
  19. 19. CSR TO CSV
  20. 20. [HOW TO INTEGRATE SUSTAINABILITY IN YOUR CORE BUSINESS] Program Pillars North StarProgram Pillars Innovate: Bottom-line Strategy Inspire: Talent Strategy Communicate: Top-line Strategy Long-term competitiveness North Star
  21. 21. [NORTH STAR]
  22. 22. BEST PRACTICES
  23. 23. “Make cars that never crash and clean the air as they drive” To inspire and financially support the creation of the next industrial revolution. “Every book, ever printed, in any language, all available in less than 60 seconds”
  24. 24. [INNOVATE]
  25. 25. Singularity presentation Ray Kurzweil at Google
  26. 26. The Sun provides Earth with as much energy every hour as human civilization uses every year Nature Journal of Science, 07-08-2008
  27. 27. [BUILDING A SHOWCASE OF DECENTRAL POWER GENERATION, ENERGY MANAGEMENT AND EFFICIENCY]
  28. 28. Besparing verbruik en emissie in het eerste jaar in De Groene Bocht 1 €18.000 €6.900 0% 55 ton CO 2 0 ton CO 2 Tot nu toe gerealiseerd ✓ LED-verlichting ✓ Bluegen Brandstofcel ✓ Energiemonitoring met Plugwise ✓ Duurzaam tapijt ✓ Duurzame meubels ✓ Ecologische lunch ✓ Groene stroom ✓ Laadpalen ✓ Join the pipe
  29. 29. Energiemanagement: ✓ Gebouw volledig monitoren ✓ Centrale aansturing ✓ Individuele aansturing ruimtes met bijv. iPhone Brandstofcel: ✓ Nieuwe technologie op methaan (aardgas of biogas) (DGB eerste in Europa) ✓ Vermogen 1.5 kW en 200 liter warm water p/dag. ✓ 50% goedkoper / 60% minder CO2 (bij biogas zelfs 0%) ✓ Elektrisch rendement van 60% (hoger dan de modernste centrales LED-verlichting: ✓80% besparing ten opzichte van oude situatie met behoud van kwaliteit van licht
  30. 30. PERFECTLICHT,80%MINDERENERGIE
  31. 31. TOTAL COST OF OWNERSHIP GRAFISCH €- €50.000,00 €100.000,00 €150.000,00 €200.000,00 €250.000,00 €300.000,00 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 HUIDIGE SITUATIE FINANCIEREN KOOP Netto financiele besparing: €70.510
  32. 32. Smart Grid Blue Gen Huidige situatie - Centrale energie Nieuwe situatie - Decentrale energie Blue Gen Blue Gen CH4 CH4 X X Autonomie Geennetverlies Complementair Efficiëntie/Duurzaam
  33. 33. [INSPIRE]
  34. 34. Principles The
  35. 35. RADICAL TRANSPARENCY
  36. 36. “Make stuff that doesn’t suck” Jimmy Wales, Founder Wikipedia
  37. 37. THE CONSUMER IS THE MEDIA
  38. 38. [COMMUNICATE]
  39. 39. 4 things to hate about sustainability communications
  40. 40. 1: Being unnecessarily complicated
  41. 41. 2: Nagging people
  42. 42. 3: Use of guilt / passive aggressive notes
  43. 43. 4. Being Boring
  44. 44. SELL THE SIZZLE
  45. 45. TERUGBIK
  46. 46. VOORUITBLIK
  47. 47. WHAT?
  48. 48. [GREEN ICT?] Program Pillars North StarProgram Pillars INNOVATE? INSPIRE? COMMUNICATE? ICT: ACCELERATING THE TRANSITION TOWARDS A SUSTAINABLE ENERGY SUPPLY North Star
  49. 49. [ACTION SPEAKS LOUDER THAN WORDS]
  50. 50. Thank you AART@CoolEndeavour.com twitter.com/aartvanvellerwww.CoolEndeavour.com

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