1. 1.
Digital marketing is driving
business growth
Forrester Research
estimates that by 2018,
almost half (44%) of
all EU retail sales will
be digital or digitally
influenced.

2. 2.
And executives expect
the largest share of
their digital growth in
the coming years to be
from digital customer
engagement.
Source: The Digital Tipping Point: McKinsey
Global Survey Results, McKinsey & Company
Source | The Digital Tipping Point:
McKinsey Global Survey Results, McKinsey & Company

3. 3.
“By 2017,
CMO’s are
expected to
spend more
on IT than
CIO’s.”
- Laura McLellan,
Research VP,
Gartner
That puts a lot of
pressure on CMO’s,
especially as their role
is rapidly becoming
more complex and
technology-based.

4. 4.
Because when it comes to customer
experience, customers have high
expectations regardless of touch point.

5. 5.
Source | Forrester Research, European Cross-Channel
Retail Sales Forecast, 2013 to 2018
Customers know what they want, when and
where they want it, and they expect retailers
to engage with them every step of the way.
Why is this important?

6. 6.
Because cross-channel retail
sales are expected to reach
€920 billion by 2018.

7. 7.
So what are they
looking for?
A consistent customer
experience across all retail
touch points
Helped by knowledgeable
sales advisors
Access to rich, detailed
product information

8. 8.
Sounds like a lot of work.
How do retailers achieve this?

9. 9.
Merge digital
insights with
in-store physical
experiences.
Because one bad
customer experience
in one touch point
affects how they feel
about the brand
as a whole.

10. 10.
Companies must
address key
organisational issues
before digital can
have a truly
transformative impact
on their business.

11. 11.
When retailers depend on silos of teams,
data, and processes, it makes it extremely
difficult to scale, optimise and measure KPIs

12. 12.
Systems need to be fully
integrated to provide insights
across all retail touch points

13. 13.
Everyone needs to be able to
access information
[employees & customers]
So they can be confident in
what they’re selling and
whom they’re selling to

14. 14.
Because customers want to know what
assortments you have, what products are
in stock and where, what they look and
feel like, what other customers are saying
and buying, product recommendations
and more

15. 15.
Simplify merchandising by centralising
all of this information to meet customers'
expectations.

16. 16.
Stibo Systems provides the
foundation for digital commerce
between brands and their
consumers.
Here, let me show you how.

17. 17.
Easily configure personalised dashboards,
saved searches, user-defined work
processes and preferences to provide focus
on what matters most

18. 18.
View the health of your products
with our completeness indicator
And gain actionable
insight on key metrics

19. 19.
Streamline the
on-boarding and
management of
supplier information

20. 20.
Synchronise product information and digital
assets across all channels to improve
efficiency and accuracy.

21. 21.
Gain product visibility across all locations,
including stores and warehouses

22. 22.
Connect customers to (relevant) products
and information to drive conversions

23. 23.
Enable sales advisors to quickly answer
shoppers’ questions and make smart
product recommendations to influence
purchasing decisions

24. 24.
Did you
know that
of shoppers are likely
to buy when helped by
93%
Source | timetrade, 2014
a knowledgeable advisor

25. 25.
Stibo Systems eliminates
barriers and facilitates better
engagement internally and
between your brand and
your customers

26. 26.
Configurable
Scalable
Agile
One System
An end-to-end solution
from data integration to
multichannel publishing

27. 27.
Enterprise
Information
Modeling
Data
Governance
Business Process
Management
Data
Quality
Data
Integration
Digital Asset
Management
Multichannel
Publishing
STEP system features that are
enabled together in one solution

28. 28.
Complete
Accurate
Efficient
One View – centered
on actionable insights
and real-time analysis

29. 29.
Access master data from locations such as
stores, warehouses and field sales with
desktops, tablets or smartphones

30. 30.
Seamless
Consistent
Connected
One Experience –
deliver brand
experience across
every channel and
region to every
customer

31. 31.
Let Consumers Experience Your Brand,
Not Your Channels

32. 32.
Stibo Systems
Product
Location
Party
Asset