Does increased use of available webinar tools increase engagement and improve participant’s ability to learn the desired material? Webinars have become an increasing available and affordable way to deliver training in the corporate environment. The purpose of this research was to examine the usage of available web-conferencing tools to determine the effect it has on increasing participant engagement and improving their ability to learn. The specific research question was: does increased use of available webinar tools increase engagement and improve participant’s ability to learn the desired material?

1. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Steven Saxe
University of Alabama
ssaxe@crimson.ua.edu
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Designing GreatWebinars
Does increased use of available webinar tools
increase engagement and improve participant’s
ability to learn the desired material?

2. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
PURPOSE:
PURPOSE
Webinars have become an increasing available and affordable
way to deliver training in the corporate environment.
The purpose of this research was to examine the usage of
available web-conferencing tools to determine the effect it has on
increasing participant engagement and improving their ability to
learn.
The specific research question was: does increased use of
available webinar tools increase engagement and improve
participant’s ability to learn the desired material?

3. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
METHODS:
METHODS
Methods used for this research was a 10-question on-line survey
administered via Survey Monkey.
Research participants there eachTraining professionals working within
the same Fortune 100 company.
Participants were from various business-functions within the training
field (e.g.,Training Manager,Training Development, Training
Administration, etc.).
In addition to the survey results, the Mean and Standard Deviation will be
provided.

4. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q1: During the last 12 months, which of the following type of training sessions
have you attended? Select all that apply.
Mode: eLearning (100%)

5. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q2: Which of the following type of training session is your preferred learning
method? Select the best answer.
Mode: ILT,
classroom (53%)

6. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q3: During the last 12 months, how many Instructor-led, live webinar training
sessions have you attended?

7. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q4: Do you believe Instructor-led webinars can provide a valuable learning
experience?
Mode: Somewhat
Valuable (60%)

8. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q5: Thinking about the most interesting webinar you attended, how engaging
and interactive was the webinar?
Mode: Somewhat
Engaging/Interactive (53%)

9. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q6: Thinking about the least interesting webinar you attended, how engaging
and interactive was the webinar?
Mode: NotVery
Engaging/Interactive (47%)

10. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q7: Which of the following webinar techniques do you feel are effective in
keeping you engaged and interested during the webinar? Select all that apply.
Mode:
Interesting
Speaker(s)
(100%)

11. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q8: Thinking about the most interesting webinar you attended, how often
were you engaged and involved in some meaningful way during the webinar?
Mode: About Every 5 to 10
Minutes (50%)

12. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q9: Thinking about the most interesting webinar you attended, how often
during this webinar did your find yourself multi-tasking ?
Mode: Very
Infrequently (40%)

13. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q10: Thinking about the least interesting webinar you attended, how
engaging and interactive was the webinar?
Mode: Very Frequently and
Frequently (40%)

14. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
RESULTS:
RESULTS
Q11: Do you have any other comments or additional information that you
would like to share about your Webinar experiences including things you
like/dislike, suggestions for improvements/best practices, etc.?
• The content should be written for a virtual classroom experience - not an ILT classroom
format.
• The speaker should be well versed in delivering a virtual class using the platform.
• The content has to find the right balance; too many activities is also distracting and takes
away from the learning goals..
• I do like the convenience of webinars, however I prefer instructor-led, but not the time
constraints.
• Web training offers a great option for reaching a greater audience. Webinars are a
wonderful tool!
• The BEST I attended was a series by Allen Interactions; it was accomplished by a well
planned curriculum with frequent interactions and breakout sessions. One of my best all
around training experiences.
• Simplify the slides; break them up into sub-topics; make the visual presentation
interesting, to the point, and relevant.
• It is important to keep people interested and interact with them in some way (stop for
Q&A, polls).

15. PURPOSE METHODS RESULTS SUMMARY APPENDIX
Designing Great Webinars
SUMMARY
SUMMARY
• eLearning was listed as the most frequent method of training participants have received in the last 12 months
(100% of respondents) but Instructor-led training was cited as the preferred learning method the most (53%
of respondents).
• Webinars as a learning experience were listed as being either Very Valuable or Somewhat Valuable by the
majority of participants (93% of respondents).
• The most interesting webinars received a greater amount of participants describing the webinar as Very or
Somewhat Interactive/Engaging (80% of respondents) compared with less interesting webinars (13% of
respondents).
• Readily available interactive/engaging webinar features were often mentioned as improving the effectiveness
of the webinar such as Chat (55%), Web cam (63%), and Polls (72%). However, the two most frequently cited
factors in determining a webinars effectiveness were Content (90%) and Interesting Speaker/Speakers (100%).
• Concluding Statement: the convenience and increased usage of webinars make this a viable training
method to consider now and into the future. Developing content tailored to webinar delivery and
establishing “webinar best practices” will increase the overall experience for all future webinar
participants.

16. PURPOSE METHODS RESULTS SUMMARY APPENDIX
APPENDIX
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APPENDIX