Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools Hired 200 Teachers

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Presentation delivered by Tracy Brisson of The Opportunities Project on 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

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Creating a Sustainable Recruiting Program in 90 Days: A Case Study of How Newark Public Schools Hired 200 Teachers

  1. 1. Creating a Sustainable Recruiting Program in 90 Days Case Study: Hiring 200 Teachers for Newark Public Schools Tracy Brisson Founder & CEO The Opportunities Project
  2. 2. Day One, Part One: The Challenge• 200+ teacher vacancies• 90 days to fill• Little recruiting infrastructure• High-stakes hires• Colleges out of session• Tough job, tough city Creating a Sustainable Recruiting Program in 90 Days | 2
  3. 3. Creating a Sustainable Recruiting Program in 90 Days | 3
  4. 4. Day One, Part Two: The AssessmentStrengths- America’s “social media mayor” Cory Booker- New school district leadershipOpportunities- Teachers interested in participating in change, “city on the rise”- Change the perception of Newark, its schools & students, and government Creating a Sustainable Recruiting Program in 90 Days | 4
  5. 5. Week One: BrandingStrategy Properties Resources and Sustainability Creating a Sustainable Recruiting Program in 90 Days | 5
  6. 6. Creating a Sustainable Recruiting Program in 90 Days | 6
  7. 7. Creating a Sustainable Recruiting Program in 90 Days | 7
  8. 8. Week Two & Three: User Experience and Selection Transition to employee Keeping them (needed more thought) warm Application - online events design - direct & indirect communication - “our needs” vs. applicant needs - screening materials, rubric, & procedures Creating a Sustainable Recruiting Program in 90 Days | 8
  9. 9. Month Two: Hiring Managers• Evidence-based interviewing• Value-focused• Event-oriented Creating a Sustainable Recruiting Program in 90 Days | 9
  10. 10. Month Three: The Results• 30,000+ monthly website visits• 4,500+ website registrations• 2,000+ social media fans• 2,500+ complete applications• 1000+ applicants highly recommended• 200+ hires (8% selectivity rate) Creating a Sustainable Recruiting Program in 90 Days | 10
  11. 11. Ongoing Sustainability58% of applicants who “I felt that this was ainteracted with Teach district that cared aboutNewark on social media the potential candidates itreported it improved wanted to bring on board.their perception of There was a real sense ofNewark Public Schools support that you find inas an employer few other districts.”Per Aug. 31 survey of applicants,representative sample of applicants. Survey Respondent Creating a Sustainable Recruiting Program in 90 Days | 11
  12. 12. Contact Tracy and The Opportunities Project Websit www.opportunitiesproject.co e: m Email: info@oppsproject.com Phone: (347) 987-1490 http://twitter.com/oppsproject http://linkedin.com/in/tlbrisson http://facebook.com/oppsproject http://youtube.com/oppsproject www.opportunitiesproject.com

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