20 Components of a Strategic Campus Recruiting Program

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Presentation delivered by John Flato of Universum Communications on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

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20 Components of a Strategic Campus Recruiting Program

  1. 1. College Recruiting ForumTwenty Components of a Strategic Campus Recruiting Program John Flato, Vice President - Consulting December 7 and 8, 2011 WWW.UNIVERSUMGLOBAL.COM
  2. 2. INTRODUCTIONJOHN FLATO, CAMPUS RECRUITING VETERAN • CORPORATE LEADERSHIP: ALLIEDSIGNAL (NOW HONEYWELL), CIGNA, AND ERNST & YOUNG/CAPGEMINI • UNIVERSITY: GEORGETOWN MBA • CONSULTING FOR 7+ YEARS WITH UNIVERSUM, VAULT AND OWN BUSINESSES • NUMEROUS AWARDS FROM NACE AND EMAPROJECTS INCLUDE • Strategy design and implementation • Global school selection • Custom surveys • Training, documentation, outsourcing and more 2
  3. 3. INTRODUCTION 3
  4. 4. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 1. EXECUTIVE LEVEL SUPPORT AND PARTICIPATION - Example: Honeywell, Eli Lilly 2. VISION STATEMENT AND BUSINESS CASE FOR UNIVERSITY RELATIONS ARE DEVELOPED AND UNDERSTOOD - Example: Tyco International, Ingersoll Rand 4
  5. 5. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? OUR COMPANY’S CAMPUS RECRUITING & RELATIONS VISION STATEMENT OUR COMPANY IS VIEWED GLOBALLY AS AN EXCITING PLACE TO WORK FOR OUTSTANDING TECHNICAL GRADUATES. OUR COMPANY HIRES A STEADY STREAM OF DIVERSE CAMPUS GRADUATES INTO THE FUNCTIONS AND BUSINESS UNITS IN ORDER TO CULTIVATE THE LATEST INTELLECTUAL CAPITAL TO FUEL CONTINUOUS INNOVATION, AS WELL AS ADDRESS THE WORKFORCE SKILL GAPS RESULTING FROM GROWTH. 5
  6. 6. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 3. FORECASTED ANNUAL GOALS WITH LITTLE FLUCTUATION - Example: The Big 4 accounting firms 4. WELL-CONSTRUCTED POSITIONS THAT DEVELOP PARTICIPANTS AND CONSISTENT ON-BOARDING STRATEGY - Example: Teach for America 5.KEY SCHOOLS ARE IDENTIFIED, AND STRONG RELATIONSHIPS AT EACH UNIVERSITY ARE CULTIVATED AND MAINTAINED - Example: Citigroup, Merck 6
  7. 7. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 6. CLEARLY IDENTIFIED COMPETENCIES FOR CAMPUS NEW HIRES - Example: McKinsey, Microsoft 7. CO-OP AND INTERN PROGRAMS ARE USED APPROPRIATELY - Example: Deloitte, GE 8. CAMPUS RECRUITING EFFORTS ARE COORDINATED WITH RIGHT PEOPLE INVOLVED AND TRAINED -Example: Ford 9. FLAWLESS AND REPEATABLE PROCESS FROM YEAR TO YEAR - Example: Investment banks, Marathon Oil 7
  8. 8. Twenty Components of a Strategic Campus Recruiting ProgramCAMPUS RECRUITING AND RELATIONS TIMELINE BY MONTH JUNE – Collect goals, school requests and job OCTOBER/NOVEMBER descriptions from the business/function – Conduct on campus interviews and second units round interviews – Obtain approval for the requisition process – Extend offers to candidates – Submit data to third party for scheduling – Assign peer advisors to candidates – Identify interviewers – Select strategic schools DECEMBER – Obtain spring recruiting objectives JULY – Turn scheduling data over to outsourced – Form and train campus-based teams vendor – Develop campus presentation JANUARY-MARCH AUGUST – Complete follow up activities with those – Train line staff to recruit offered positions – Establish campus recruiting calendar – Confirm salary guidelines APRIL-MAY – Extend offers to interns for full-time – Conduct post-offer survey for recruits and positions hiring managers – Hold kickoff meeting – Plan for intern programming – Analyze metrics and report to management SEPTEMBER – Conduct debrief meetings with campus – Select and train peer advisors teams – Attend national and school career fairs – Develop the strategy for campus recruiting 2008-9 – Commence information sessions 8
  9. 9. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 10. CAMPUS RECRUITING PROGRAM IS ADEQUATELY STRUCTRED, FUNDED AND RESOURCED - Example: Accenture, ConocoPhillips 11. PHILANTRHOPY AND RESEARCH ARE ALIGNED WITH RECRUITING SCHOOLS - Example: Lockheed Martin, Coca-Cola 12. SBUs, RECRUITERS AND CAMPUS TEAMS ARE HELD ACCOUNTABLE FOR RESULTS - Example: Teach for America, Capgemini 13. METRICS ARE AGREED UPON AND REPORTED TO MANAGEMENT - Example: Schlumberger, Goldman Sachs 14. CONTINUOUS IMPROVEMENT, PRODUCTIVITY AND PERSONAL DEVELOPMENT ARE PROMOTED AMONG STAFF - Example: Enterprise 15. DEPLOY AND OPTIMIZE THE USE OF TECHNOLOGY - Example: P&G, Intel 9
  10. 10. Twenty Components of a Strategic Campus Recruiting ProgramP&G SUCCESS DRIVERS MANAGEMENT ASSESSMENT TOOL 10
  11. 11. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 16. DIVERISTY IS A KEY COMPONENT OF THE PROGRAM - Example: 3M, HP, Accenture, Morgan Stanely 17. BRANDING ON THE CAREER WEB SITE, MARKETING MATERIALS AND RECRUITING COLLATERAL IS CURRENT AND RELEVANT TO STUDENTS - Example: PwC, Nike, Aon, Raytheon, Progressive 18. ACQUIRE CUSTOMER FEEDBACK AND REACT TO IT - Example: Qualcomm, Tyco Electronics 11
  12. 12. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC?CLIENT CUSTOMER FEEDBACK BOTTOM 3 12
  13. 13. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 19. USE OF SOCIAL MEDIA IS APPROPRIATE AND CREATIVE - Example: Ernst & Young, Cisco, Verizon Wireless 20. POST-OFFER FOLLOW-UP PRACTICES THAT KEEP CANDIDATES ENGAGED - Example: IBM, General Mills, Disney 13
  14. 14. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 1. EXECUTIVE LEVEL SUPPORT AND PARTICIPATION 2. VISION STATEMENT AND BUSINESS CASE FOR UNIVERSITY RELATIONS ARE DEVELOPED AND UNDERSTOOD 3. FORECASTED ANNUAL GOALS WITH LITTLE FLUCTUATION 4. WELL-CONSTRUCTED POSITIONS THAT DEVELOP PARTICIPANTS AND CONSISTENT ON- BOARDING STRATEGY 5. KEY SCHOOLS ARE IDENTIFIED, AND STRONG RELATIONSHIPS AT EACH UNIVERSITY ARE CULTIVATED AND MAINTAINED 6. CLEARLY IDENTIFIED COMPETENCIES FOR CAMPUS NEW HIRES 7. CO-OP AND INTERN PROGRAMS ARE USED APPROPRIATELY 8. CAMPUS RECRUITING EFFORTS ARE COORDINATED WITH RIGHT PEOPLE INVOLVED AND TRAINED 9. FLAWLESS AND REPEATABLE PROCESS FROM YEAR TO YEAR 10. CAMPUS RECRUITING PROGRAM IS ADEQUATELY STRUCTRED, FUNDED AND RESOURCED 14
  15. 15. Twenty Components of a Strategic Campus Recruiting ProgramWHAT MAKES A CAMPUS RECRUITING PROGRAM STRATEGIC? 11. PHILANTRHOPY AND RESEARCH ARE ALIGNED WITH RECRUITING SCHOOLS 12. SBUs, RECRUITERS AND CAMPUS TEAMS ARE HELD ACCOUNTABLE FOR RESULTS 13. METRICS ARE AGREED UPON AND REPORTED TO MANAGEMENT 14. CONTINUOUS IMPROVEMENT, PRODUCTIVITY AND PERSONAL DEVELOPMENT ARE PROMOTED AMONG STAFF 15. DEPLOY AND OPTIMIZE THE USE OF TECHNOLOGY 16. DIVERISTY IS A KEY COMPONENT OF THE PROGRAM 17. BRANDING ON THE CAREER WEB SITE, MARKETING MATERIALS AND RECRUITING COLLATERAL IS CURRENT AND RELEVANT TO STUDENTS 18. ACQUIRE CUSTOMER FEEDBACK AND REACT TO IT 19. USE OF SOCIAL MEDIA IS APPROPRIATE AND CREATIVE 20. POST-OFFER FOLLOW-UP PRACTICES THAT KEEP CANDIDATES ENGAGED 15
  16. 16. QUESTIONS?ARE YOUREADYTO DIGDEEPERINTO THE WORLDOFNG ?EMPLOYERBRANDI THANK YOU! John Flato John.flato@universumusa.com (201)400 2343 WWW.UNIVERSUMGLOBAL.COM

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