Why Employers Need To Be Mobile


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Presentation delivered by Cindy Nguyen of TMP Government on 12/7/2011 and 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

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Why Employers Need To Be Mobile

  1. 1. Why Employers Need to Be Mobile Cindy Nguyen, Director, Digital StrategyTMP Government, a wholly owned subsidiary of TMP Worldwide /TMPgovernment TMP Government & TMPgov /TMPgovernment Cynthia Nguyen
  2. 2. Let’s talk about the reasons to be mobile
  3. 3. Mobile Today
  4. 4. We are Mobile96% of mobile employees carried 2 or more devices, with 50% carrying 3 or moreBy 2014 mobile Internet usage should take over desktop usage 77% of job seekers use mobile job search apps Source: iPass “2010 Mobile Workforce Study” Source: Microsoft Tag Infographic, Mobile Marketing Source: Beyond.com
  5. 5. Social is MobileMore than 350 million active users access Facebook through a mobile device ½ of Twitter’s 350 million users use Twitter mobile Over 200 million YouTube views occur on a mobile deviceLinkedIn mobile page views have grown more than 400% year-over-year Source: Microsoft Tag Infographic, Mobile Marketing Source: Facebook Statistics & LinkedIn Blog
  6. 6. What would you like to do on mobile? The Mobile Recruiting Activities Job Seekers Would Like to Do 11% Get updates based on location such as job ads 16% 30% Contact the recruitment team 30% 33% Read about the recruitment process 33% 39% Track application status 39% Search for Jobs 51% 57% 0% 10% 20% 30% 40% 50% 60% Source: Potentialpark Communications, Trend Studies 2011
  7. 7. Did you know your organization has a mobile site? Consider mobile behavior – users are action-orientedGoogle will start giving higher preference to optimized mobile sites
  8. 8. TSA Mobile Recruitment• Challenge – Targeting candidates in remote areas• Solution – Use a mobile site to provide an additional entry point• Tactics – SMS campaign – QR codes on ads and out of home• Results – 400 responses from Jan to Oct (SMS) – 176 QR code scans from Oct to Nov in remote areas
  9. 9. Target Mobile Recruitment
  10. 10. AT&T Mobile Recruitment• Challenge – Engage and inform its jobseekers• Solution – Mobile friendly Talent Network• Tactics – iPhone Jobs App – Careers mobile site• Results – Talent Network has over 500,000 members – Top 10 source of candidate applications and hires
  11. 11. Mobile Review…• Remember: mobile is a piece of the overall strategy – but a very important piece• Your target audience is mobile• Social is mobile• Your organization has a mobile site, is it optimized for the mobile experience?