TMA World Worldprism Model of Cultural Differences
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TMA World Worldprism Model of Cultural Differences

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Every single day in domestic and global business: ...

Every single day in domestic and global business:

•Productivity is lost
•Cross-border mergers & acquisitions underperform
•Negotiations fail
•Deals are lost

All because of cross-cultural misundertandings.

The TMA Worldprism™ is a practical tool for developing individual and group cultural intelligence at any organizational level and effective for working with domestic or global cultural differences

This TMA World Viewpoint explains what the Worldprism™ is, how it works and how it can benefit you.

For further information on the Worldprism™ or any enquiry you may have about developing your talent in the global workplace, please contact enquiries@tmaworld.com

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  • tmaworld.comcountrynavigator.comglobalteamnavigator.comNo part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including by photocopying, facsimile transmission, recording, rekeying or using any information storage and retrieval system, without prior written permission from TMA World.

TMA World Worldprism Model of Cultural Differences TMA World Worldprism Model of Cultural Differences Presentation Transcript

  • Terence BrakeHead of Learning & Innovation Introducing the Worldprism™ Model of Cultural Differences
  • Welcome Every single day in domestic and global business: • Productivity is lost • Cross-border mergers & acquisitions underperform • Negotiations fail • Deals are lost All because of…© Transnational Management Associates Ltd. All Rights Reserved. 2
  • Cross-Cultural Misunderstandings© Transnational Management Associates Ltd. All Rights Reserved. 3
  • Focus Questions 1 Why did we feel the need for a tool like the Worldprism™? 2 What exactly is the Worldprism™? 3 How does it work? 4 How can it benefit you?© Transnational Management Associates Ltd. All Rights Reserved. 4
  • 1 Why the need? Other models of culture not business or user friendly • Complex, confusing academic language, like:  Universalism vs. Particularism  Diffuseness vs. Specificity  Masculinity vs. Femininity  Uncertainty Avoidance© Transnational Management Associates Ltd. All Rights Reserved. 5
  • 1 Why the need? Models acted as a barrier to developing cultural intelligence We wanted a cultural intelligence tool that was simple… But not simplistic! For enabling increased productivity and effectiveness in the areas of: • Cross-cultural business relationships – domestic and global • Global management • Global teamwork – face-to-face and virtual© Transnational Management Associates Ltd. All Rights Reserved. 6
  • 2 What is the Worldprism™? A practical tool for developing individual and group cultural intelligence at any organizational level And… effective for working with domestic or global cultural differences What do we mean by cultural intelligence?© Transnational Management Associates Ltd. All Rights Reserved. 7
  • 2 What is the Worldprism™? Cultural intelligence: “An ability to recognize different cultural orientations as well as having the knowledge and skills to work with them effectively.” And, what do we mean by cultural orientation?© Transnational Management Associates Ltd. All Rights Reserved. 8
  • 2 What is the Worldprism™? Cultural Orientation: “A tendency in a group to share ways of feeling, thinking, and behaving.” There can be many types and levels of ‘group’: • Nation • Organization • Division • Profession • Team© Transnational Management Associates Ltd. All Rights Reserved. 9
  • 2 What is the Worldprism™? RELATING REASONING REGULATING CULTURAL LENS History │ Geography │ Language │ Religion© Transnational Management Associates Ltd. All Rights Reserved. 10
  • Looking through the TMA Worldprism™ Dimension 1: RELATING Expectations on how to interact appropriately with others Cultural Orientations Task Relationship Impersonal. Let’s get down to Personal. Can I trust you? business. Rules before Are you loyal? Relationships relationships. before rules. Explicit Implicit Meaning is stated directly. Meaning often has to be Say what you mean, and inferred from what is said and not mean what you say. said and body language. Individual Group Me before we. We before me.© Transnational Management Associates Ltd. All Rights Reserved. 11
  • Looking through the TMA Worldprism™ Looking through the TMA Worldprism™ Dimension 2: REGULATING Expectations on how to manage our work together Cultural Orientations Risk Taking Risk Avoiding Make change happen; Avoid change. Steady, but sure. act decisively. New is good. Stress continuity. Tight Loose Be punctual, control time. Be flexible, go with the flow. Time is money. Things will happen in their own time. Shared Concentrated Distribute power and authority Focus power and authority on within the group. specific people in the group.© Transnational Management Associates Ltd. All Rights Reserved. 12
  • Looking through the TMA Worldprism™ Looking through the TMA Worldprism™ Dimension 3: REASONING Expectations on how to think about problems and present solutions Cultural Orientations Linear Circular Analytical, step-by-step process Focus on exploring and integrating toward solution. perspectives in a relatively unstructured way. Facts Thinking Emphasis on data and concrete Emphasis on reasoning, concepts, experiences. and logic. Simple Complex Focus on essentials with little Focus on developing a detailed, context. contextual understanding.© Transnational Management Associates Ltd. All Rights Reserved. 13
  • 2 What is the Worldprism™? Before Moving On… No right or wrong orientations All orientations have advantages / drawbacks Cultural intelligence involves „switching‟ between orientations© Transnational Management Associates Ltd. All Rights Reserved. 14
  • 3 How does the Worldprism™ work? Completion of Worldprism questionnaire produces a personal cultural orientations profile© Transnational Management Associates Ltd. All Rights Reserved. 15
  • 3 How does the Worldprism™ work? ● Your Profile ● Your Colleague: Zhang Wei© Transnational Management Associates Ltd. All Rights Reserved. 16
  • How can using the Worldprism™ 4 benefit you? • Greater awareness of differences leading to increased adaptability • Reduced misperceptions and misunderstandings leading to increased productivity • Better preparedness working with customers, colleagues, partners leading to higher performance  Comparison country profiles in TMA World’s Country Navigator • Better preparedness for cross-cultural teams leading to more successful collaboration© Transnational Management Associates Ltd. All Rights Reserved. 17
  • Close • Increasing cross-cultural interaction in business • Must compete and collaborate across cultural distances • Urgent need for cultural intelligence – up, down and across organizations • Cultural inflexibility and misunderstanding leads to mistrust which leads to missed opportunities. None of us can afford these.© Transnational Management Associates Ltd. All Rights Reserved. 18
  • Thank you for your participation Please visit our website www.tmaworld.com Get in touch! Contact us at enquiries@tmaworld.com TMA World is a leader in developing talent for the global workplace.© Transnational Management Associates Ltd. All Rights Reserved. 19
  • About TMA World TMA World is a leader in developing talent for the global workplace. Across 50 countries we apply a blend of experiential workshops and e-learning methodologies to enable individuals at all levels to lead and collaborate across distances and difference: Develop leaders - who possess appropriate global mindsets and competencies Engage global teams - to collaborate seamlessly and support international growth Achieve consistency - across cultures, methodologies and management Harmonize cross-border relationships - both internally and externally Unify your people - to enable the free flow of ideas and skills globally To find out more about how we can help you address your learning and development challenges, please contact us at enquiries@tmaworld.com or visit our website www.tmaworld.com London New York San Francisco Hong Kong Singapore Bangalore Moscow© Transnational Management Associates Ltd. All Rights Reserved. 20
  • TMA World Publications Written by Terence Brake, President, TMA World-Americas http://www.tmaworld.com/news- insights/blognews/category/blog/ Where In The World Is My Team? Making a success of your virtual global workplace THE FUTURE OF VIRTUAL ‘Where In The World Is My Team? Making a success of your virtual global TEAMWORK & workplace’ addresses the issues of ‘Sanity, Survival and Success in Global Teams’. Tools, theories and concepts are introduced to help businesspeople COLLABORATION working internationally to understand and develop the competencies required to manage and lead global teams. The work revolution is here and now! This blog builds on the work of my new book - The Global Leader: Critical Factors For Creating The World Class Organization Where in the World is My Globalization may have become a cliché, but that doesn’t make it any less real or Team? by discussing the any easier to achieve and sustain. Global competitiveness requires continuous latest thinking on virtual attention to core capabilities. ‘The Global Leader’ addresses one of the most teamwork and collaboration. critical capabilities needed for winning in this new business environment: a company’s ability to develop global leaders throughout its organization. Enjoy! Managing Globally ‘Managing Globally’ is a practical, self-help guide to help you develop key management skills for working with other cultures. Packed with essential tips and advice you will learn how to adapt to different working practices, from overcoming language barriers, making presentations and carrying out negotiations to working in global teams and managing conflict. Managers Handbook A comprehensive guide to learning key management skills, understanding core business concepts, and planning a successful career, ‘Managers Handbook’ is both an introduction for new managers and an up-to-date reference for experienced managers and those working in new businesses.© Transnational Management Associates Ltd. All Rights Reserved. 21