TMA World Mindlines Trends in Emerging Markets


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While people in emerging markets worry about the economic mobility of their children, they are four times more optimistic about the future for their children than Europeans and twice as optimistic as Americans.

Emerging markets may well lead the way to a global recovery. What do we call them then?

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TMA World Mindlines Trends in Emerging Markets

  1. 1. Trends inEmerging MarketsMindLinesTerence BrakeTMA World │ Head of Learning and Innovation
  2. 2. Emerging Markets There’s doom and gloom and then there’s the emerging markets According to a Pew Research Center survey published on July 12, 2012 there’s a lot of doom and gloom about the world economy.
  3. 3. Emerging Markets In a survey of 21 countries, 83% a median of just 27 percent 73% think their 65% national economy 57% is doing well. 31% 6% 6% 7% 2%
  4. 4. Emerging MarketsLess than a third ofAmericans (31%) say theU.S. economy is doing well.Actually, that figure is up 13percentage points from 2011,but is down 19 points from 2007– the year before the financialblowup.Just 16% of Europeans surveyed think their economy isperforming up to par, that includes just 2% of the Greeks and 6%of the Spanish and Italians.
  5. 5. Emerging MarketsOnly the Germans give theireconomy a positive review(73%).In Japan, only 7% feel theireconomy is doing well.Pessimism about the young people’s ability to do better than theirparents is very low, particularly in Europe (only 9% think it will beeasy) and in Japan it is 10%.
  6. 6. Emerging MarketsElsewhere, China (83%), Brazil (65%) and Turkey (57%) report thatthe condition of their national economies is good.In China 57% say itwill be easy for theirchildren to become Chinawealthier or to get a Brazilbetter job. Turkey
  7. 7. Emerging MarketsWhile people inemerging markets alsoworry about theeconomic mobility oftheir children, they arefour times more Chinaoptimistic about the Brazilfuture for their Turkeychildren thanEuropeans and twiceas optimistic asAmericans.
  8. 8. Emerging MarketsOne of the consequences of the recession is a loss of faith incapitalism and the free market.In just 13 of the 21 countries surveyed, half or moreagree with the statement that people are better offin a free market economy.
  9. 9. Emerging MarketsSupport for capitalism is greatest in Brazil (75%), China (74%),Germany (69%) (although East Germans are lesssupportive than West Germans) and the U.S. (67%).The biggest skeptics are in Mexico (34%)and Japan (38%).The biggest declines in support forcapitalism are in Italy (down 23 points) andSpain (down 20 points).
  10. 10. Emerging Markets Emerging markets may well lead the way to a global recovery. What do we call them then?
  11. 11. To learn more about how TMA World can help your organization, please contact us at or visit