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TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace
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TMA World Mindline Reappraising the Collaborative Benefits of Social Media in the Borderless Workplace

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New social and collaborative technologies are rapidly changing workplace communication and disrupting internal organizational culture. …

New social and collaborative technologies are rapidly changing workplace communication and disrupting internal organizational culture.

Approaches to creating borderless connectivity and collaboration will vary enormously between and within companies and industries. What works for one company will not necessarily work for another – but the fundamental mind and skill sets required to facilitate effective collaboration are human and all pervasive.

This presentation offers best practice advice for communicating effectively through social media and collaborative technologies in the workplace.

For more information, contact us: enquiries@tmaworld.com

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  • 1. Reappraisingthe Collaborative Benefitsof Social Media in the‘Borderless Workplace’ MindLines Steven Pritchard TMA World │ Director Global Client Engagement
  • 2. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ New social and collaborative technologies are rapidly changing workplace communication and disrupting internal organizational culture.The adoption and usage patterns of such technologies vary acrossindustry sectors.
  • 3. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’Unsurprisingly the technology and electronics industries are the mostactive adopters of new technology, but even for laggards, the directionof travel towards a more ‘borderless workplace’ in whichcollaboration and communication is streamlined to flow easily across anorganization’s silos, is fast becoming a realistic aspiration for manybusinesses.
  • 4. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’TheConvergence ofTechnologiesFrom a technical perspective historically, ‘collaborative technology’and ‘Social Media’ have different origins and utilization, but withadvances in software development they are merging to the point whereit will be irrelevant to make a distinction between the two.
  • 5. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’TheConvergence ofTechnologiesThe contribution that Social Media makes to borderless working is todigitally humanize, characterize and personalize the work environmentin ways that previously collaborative technologies or groupware couldnot. This convergence has been primarily driven by the needs andvision of enterprise rather than social forces.
  • 6. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’TheConvergence ofTechnologiesTechnologies are no longer passive or merely functional, the growinginfluence and use of Social Media in the world of work is a trend thatnow significantly changes, reshapes and determines the characterand nature of an organization’s internal culture for better orworse.
  • 7. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Socializing at WorkFor many organizations the term ‘Social Media’ has unhelpfulconnotations. Linguistically, the term ‘social’ is not commensurate withthe idea of ‘work’ for some people.
  • 8. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’Socializingat WorkUnfortunately, the social label distorts perceptions about the ways inwhich such technologies can be used to add value to the nature of tasksthat employees under take at work.
  • 9. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Socializing at WorkThe idea of ‘social’ suggests informality, personality and even a lack orseriousness, which challenges traditional ideas of ‘work’ beingconducted in a place that is formal, functional and sober.
  • 10. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ It’s becoming clear that many organizations have introduced Social MediaNew without any real sense of its purpose, potential or practical application.Horizonsbut some False Starts
  • 11. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Technologies have been introduced without a strategic perspective or realNew consideration of how they can add huge value to cross company collaboration or influence positive cultural change.Horizonsbut some False Starts
  • 12. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ This has led to many ‘false starts’ in companies, who despite the well intendedNew adoption of Social Media, have encountered negative experiences introducing it into the workplace.Horizonsbut some False Starts
  • 13. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Some common negative or unplanned experiences among early adopters are: Access Analytics Proportionality Control Preferences Substitution Uneven Usage Trivialization
  • 14. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Access The inability to access and contribute to open source dialogue, for non-office based employees, leading to a sense of exclusion among some managers. Analytics The extent to which open source comments and links to third party sites are monitored and analyzed by the company and for what purpose.
  • 15. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Control Attempts by management to heavily moderate critical or potentially controversial contributions being perceived as over- controlling. Preferences The degree to which individual preferences govern the style and nature of participation in Social Media, with ‘digital introverts’ reluctant to have their comments brought to full public view, scrutiny and displayed in perpetuity.
  • 16. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Proportionality The disproportionate influence (positive and negative) of digitally vocal opinion formers distorting the shape and nature of dialogue around issues. Substitution The idea that Social Media is a substitution for active face-to- face employee engagement by management.
  • 17. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Trivialization The trivialization or under valuing of open source networks in which employees offer only trivia rather than value creating contributions, or conversely over formalizing an informal communication medium and thus ‘killing the joy’ of it! Uneven Usage The non-participation of certain employee groups or segments creating an uneven landscape of organizational perspectives.
  • 18. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’No doubt the debate about the use and misuse of Social Media inthe workplace will continue, however, before ‘bruised’ early adoptersclamp down or even withdraw from using such technologies, it isworth recognizing two factors that have become apparent in thelight of experience.
  • 19. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Active Management for SuccessThe benefits of social technologies will certainly outweighthe risks for most companies as the latent potential of thecollaborative advantages that they bring becomes evident,however, two counter measures reduce the risk ofmismanaging their introduction: Organizational Communication Virtual Leadership
  • 20. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Organizational Communication It helps to have to have enterprise-wide vision and strategy for the role and use of collaborative and social technologies in the workplace, so that employees know how to best to engage and benefit from their use.
  • 21. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Virtual Leadership Managers equipped with the appropriate network leadership skills and capabilities are more likely to get better participation and engagement rates from contributors. Comment Comment Idea Comment Idea Comment Comment One-to-many Many-to-many
  • 22. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Virtual Leadership The most fundamental shift and liberating benefit that social technologies offer is in the slow death of ‘one-to-many’ dialogue (e.g. email) towards ‘many-to-many’ dialogue. Comment Comment Idea Comment Idea Comment Comment One-to-many Many-to-many
  • 23. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ Virtual Leadership Great virtual leadership assists in setting both the tone and tempo for meaningful online collaborative engagement in the workplace. Comment Comment Idea Comment Idea Comment Comment One-to-many Many-to-many
  • 24. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’Approaches to creatingborderlessconnectivity andcollaboration will varyenormously between andwithin companies andindustries.
  • 25. Reappraising the Collaborative Benefits of Social Media in the ‘Borderless Workplace’What works for onecompany will notnecessarily work foranother – but thefundamental mind and skillsets required to facilitateeffective collaboration arehuman and all pervasive.
  • 26. Reappraising the Collaborative Benefits ofSocial Media in the ‘Borderless Workplace’ To learn more about how we can help your organization, please contact us at enquiries@tmaworld.com or visit http://www.tmaworld.com/training-solutions/

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