TMA World Blog 2013 A Cultural Clash Can Make Your Image Crash
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TMA World Blog 2013 A Cultural Clash Can Make Your Image Crash

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Seán Brickell, Award-winning entrepreneur, author and confidence & communication expert, gives his personal insight into the importance of cultural awareness. ...

Seán Brickell, Award-winning entrepreneur, author and confidence & communication expert, gives his personal insight into the importance of cultural awareness.

No one could have seen it coming.

It was the subtlest yet strongest gesture…

that was about to undermine a perfectly nice man’s…

image and business prospects.

The other three men seemed friendly.

They appeared to be getting on well with each other, although it was obvious it was the first time they’d met...

For more information on how to develop cultural awareness within you organization, contact us today enquiries@tmaworld.com

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TMA World Blog 2013 A Cultural Clash Can Make Your Image Crash TMA World Blog 2013 A Cultural Clash Can Make Your Image Crash Presentation Transcript

  • A Cultural ClashCan Make YourImage Crash
  • A Cultural Clash Can Make Your Image CrashSeán Brickell, Award-winning entrepreneur,author and confidence &communication expert, gives his personalinsight into the importance of culturalawareness.No one could have seen it coming.It was the subtlest yet strongest gesture…that was about to undermine a perfectly nice man’s…image and business prospects.
  • A Cultural Clash Can Make Your Image CrashThe other three men seemed friendly.They appeared to be getting on well with each other,although it was obvious it was the first time they’d met.
  • A Cultural Clash Can Make Your Image CrashThe one Emirati man was wearing a dishdasha, theGerman a grey suit, white shirt and blue tie and the Britwas attired in a smart dark brown jacket andnondescript trousers and an open neck white shirt.I was standing nearby at a business event I was aboutto speak at in Dubai…funnily enough on networking.
  • A Cultural Clash Can Make Your Image CrashThe perfectly nice man, an Indian with a mid-brownjumper, a blue jumper and grey slacks, walked straightup to the three other men and…smiled, broadly and warmly, and then…he made the first of his two…Big Mistakes.
  • A Cultural Clash Can Make Your Image CrashHe didn’t wait until the person who was talking hadfinished. He just went straight up to them. ?And then…He handed out his business card like a croupier at a ?gambling table while announcing himself and what ?his business did.The three other men were politely taken aback by thisWoollen Topped Whirlwind of an interruption. ?
  • A Cultural Clash Can Make Your Image CrashWhile the three of them glanced at his business cardwith politely concealed disdain, the man in the ? ?dishdasha smiled.It was a crocodile smile.He then put his hands together behind his back, while ?still holding the business card belonging to the WoollenTopped Whirlwind who, by the way, had not stoppedtalking at them… ?
  • A Cultural Clash Can Make Your Image CrashAnd then…He quietly dropped the card on the floor behind him.Still smiling.The Indian man never knew.He misread the false smile of the man who had subtly yetsignificantly discarded his card.
  • A Cultural Clash Can Make Your Image CrashAnd he misjudged the polite silence of the other twomen, the Brit and the German, as being engrossed inwhat he had to say about his business and himself.He didn’t realize that they had tuned out from him.They didn’t care what he did – even if he did it well –and didn’t want to bother finding out, either.It was a cultural clash that let to aperfectly nice man’s image crash.
  • A Cultural Clash Can Make Your Image CrashHe forgot the basic courtesy when approaching a group,certainly of strangers, of waiting until the person talkinghas either finished orating or has beckoned you, visually orverbally, to join them.But, in this case, with so many different cultures present,he ignored the sometimes subtle yet significant culturaldifferences that can make your networking either work foryou or against you.
  • A Cultural Clash Can Make Your Image CrashWe were in an Arab country with a lot of people fromthe Middle East.And when doing business they like to get to knowyou and build a relationship.Doing any hard sell or even soft sell, especially when youmeet someone or a group for the first time, is a No No.
  • A Cultural Clash Can Make Your Image CrashToo many people in business – and certainly the myriad ofdiverse networking scenarios – transmit and don’t ask andlisten.Not only does this make you come across as too self-focused and even insecure…
  • A Cultural Clash Can Make Your Image Crashbut it also…doesn’t allow you to allow someone else…to buy into you.That’s why you not only need to ask questions of thepeople you meet, but also ask questions of yourselfbeforehand about the different types of people you mightmeet and what cultural differences need to betuned into to have the impact you need.
  • A Cultural Clash Can Make Your Image CrashAn impact that can open new opportunities.© Seán Brickell 2013www.SeanBrickell.comThe international situational confidence expert
  • A Cultural Clash Can Make Your Image CrashSteven ParkinsonChief Operating Officer of TMA World, offers his opinion:“ I see these challenges on an almost daily basis, as capable business people with a great record of success in their home markets make the most basic cultural mistakes when they step into the international arena. Different expectations on communication styles, timing and punctuality, leadership and hierarchy, teamwork, project and risk management, the list of potential clash points goes on! And as in your example you may not even realize you’ve made a blunder.
  • A Cultural Clash Can Make Your Image CrashSteven ParkinsonChief Operating Officer of TMA World, offers his opinion: Most people recognize they’ll come across cultural differences working internationally but do little to prepare for them. It is important to think ahead and proactively manage these differences and to develop the ability to view a situation objectively rather than through our individual ‘cultural lens’. It’s a shrinking world out there, let’s open our minds and build ” our cultural intelligence!
  • A Cultural Clash Can Make Your Image Crash To learn more about how we can help your organization, please contact us at enquiries@tmaworld.com or visit http://www.tmaworld.com/training-solutions/