TMA World: A Guide to Developing Country Intelligence

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In today’s borderless workplace, we often find ourselves needing to better understand and adapt to customers, colleagues, vendors and partners from another country.

Whether you are interacting face-to-face or virtually, your knowledge of a specific country’s culture can make a very positive impact.

This presentation offers hands on practical advice, to help develop country intelligence across your individuals, teams and organization.

To find out more about how to thrive in the borderless workplace, contact us today: enquiries@tmaworld.com

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TMA World: A Guide to Developing Country Intelligence

  1. 1. Developing Country IntelligenceDevelop productive working relationships
  2. 2. © Transnational Management Associates Ltd. All Rights Reserved.2DevelopingCountryIntelligenceIn today’s global workplace, we often findourselves needing to better understand andadapt to customers, colleagues, vendors andpartners from another country.Whether you are interacting face-to-face orvirtually, your knowledge of a specific country’sculture can make a very positive impact.
  3. 3. © Transnational Management Associates Ltd. All Rights Reserved.3DevelopingCountryIntelligenceModifying your behaviour andcommunication style, where appropriate,to accommodate cultural differences canreduce the risks of misunderstandings andreach a mutually satisfying state ofcollaboration.
  4. 4. © Transnational Management Associates Ltd. All Rights Reserved.4We can increase our culturalawareness by not onlyknowing what we areadapting to, but also whatare we adapting from – thisrequires a high level of selfawareness.Think of it in these threephases:AwarenessAttentionComing off culturalautomatic pilot andobserving and listeningin the ‘here and now’
  5. 5. © Transnational Management Associates Ltd. All Rights Reserved.5AdaptabilityWe can increase our culturalawareness by not onlyknowing what we areadapting to, but also whatare we adapting from – thisrequires a high level of selfawareness.Think of it in these threephases:AwarenessCalling on a repertoireof behaviours thatsupport cross-culturalbridge building
  6. 6. © Transnational Management Associates Ltd. All Rights Reserved.6We can increase our culturalawareness by not onlyknowing what we areadapting to, but also whatare we adapting from – thisrequires a high level of selfawareness.Think of it in these threephases:AwarenessKnowledgeUnderstanding whatculture is and its keycharacteristics, as well asincreasing our knowledgeof specific differenceswhen working in aparticular culture
  7. 7. © Transnational Management Associates Ltd. All Rights Reserved.7We don’t see the world as it is,but as we are.We don’t see others at they are,but as we are.“”We are always looking through perceptual filters
  8. 8. © Transnational Management Associates Ltd. All Rights Reserved.8Beware of using your personal/culturalperspectives for interpreting behaviour,learn to interpret behaviour based onthe perspectives of the other person.We are always looking through perceptual filters
  9. 9. © Transnational Management Associates Ltd. All Rights Reserved.9To avoid misreading the thoughts andactions of people from the other country,we need challenge our own habitualways of seeing, thinking and doing andto start acting out of informed choice,not habit.We are always looking through perceptual filters
  10. 10. © Transnational Management Associates Ltd. All Rights Reserved.10Let’s look now at thesecond stage – how to putit into action.We are always looking through perceptual filters
  11. 11. © Transnational Management Associates Ltd. All Rights Reserved.11TuneMake furtheradjustments,as neededAnalyzeReach an initialunderstandingof the situationProcessAssess theeffectivenessof youradaptationsApplyMakeadaptationsSkill DevelopmentThe ADAPT CycleA method for dealingwith new situations.It should be applied inthe moment, as youobserve what’shappening.Each step of the cyclehas a goal.DecideChoosereasonableadaptationsbased on yourinitialunderstandings
  12. 12. © Transnational Management Associates Ltd. All Rights Reserved.12 Maintain a desire to learn Observe differences and similarities:• Analyze your own culture/working style/priorities• Analyze the culture/working style/priorities of yourcolleagues• Look for value in differenceThe ADAPT CycleAnalyzeKey actions to focus on:
  13. 13. © Transnational Management Associates Ltd. All Rights Reserved.13 Be self aware: Recognize and manageyour own mental filters Be tolerant of ambiguity: Functioneffectively when there’s a lack of clarity Consider the 5 strategic options whenworking across cultures and difference:AdaptBlendCo-CreateDivideEnforceThe ADAPT CycleDecideKey actions to focus on:ADAPTAdjust behaviours toaccommodate the otherBLENDThe best approach is a mixof your way and my wayCO-CREATEDevelop a new way that worksfor both of usDIVIDEYou do it your way,and we’ll do it our wayENFORCEWe have to do it this way –we don’t have a choice
  14. 14. © Transnational Management Associates Ltd. All Rights Reserved.14 Adapt your working styles and preferences to work well withthe other cultures and when there is difference, to generatebusiness value Be confident in your actions that things will work out Control and manage any common damaging behaviours,thoughts and feelings Take a risk and simply act in the face of unpredictabilityThe ADAPT CycleApplyKey actions to focus on:
  15. 15. © Transnational Management Associates Ltd. All Rights Reserved.15 Slow down your reactions Focus your attention on the ‘here and now’ Become more aware of your own thinking and reasoning Make your thinking and reasoning more visible to others Ask questions about others’ thinking and reasoningThe ADAPT CycleProcessKey actions to focus on:
  16. 16. © Transnational Management Associates Ltd. All Rights Reserved.16 Be open to learn continuously and re-adapt, unlearningpreviously tried and tested routines Recover from failures quickly and keep going Gather information on what to know, what to do, how to do itand when and why to do it Organize information to better remember and use it Reflect on lessons that you have learned Adapt knowledge and skills learned in one situation to newproblems in anotherThe ADAPT CycleTuneKey actions to focus on:
  17. 17. © Transnational Management Associates Ltd. All Rights Reserved.17Webinar Twitter Blog Viewpointsand articlesPublications Written by Terence Brake, Director of Learning &Innovation at TMA World.Our new Borderless Working e-book seriesAbout UsVisitwww.tmaworld.com/insightsto discover the latestthinking from our expertson global, collaborative,cross-cultural and virtualworking.There you’ll find links toour:
  18. 18. © Transnational Management Associates Ltd. All Rights Reserved.18Above all we’d like to hear fromyou directly, so please don’thesitate to send any comments,questions or feedback to us at:enquiries@tmaworld.comOr visit our website:www.tmaworld.comAbout UsVisitwww.tmaworld.com/insightsto discover the latestthinking from our expertson global, collaborative,cross-cultural and virtualworking.

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