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Predictive analytics and business intelligence tools and management practices are rapidly being adopted and evolved across the insurance industry. High-profile results are often touted within specific functional areas. Yet there remains a broader ROI that can be achieved through integrated analytical modeling of information from finance, sales, marketing, pricing, underwriting, and claims. Rapid advances in analytics are enabling companies to translate their wealth of enterprise-wide information into cohesive, actionable strategies directly targeting profitable growth.
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