WordCamp Philly 2011: Gamification for a Funtastic User Experience

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How do you motivate users to contributions to a blog? Gamification applies the best concepts from games to the design of user experience: challenge, achievement and reward. Points, badges, levels, achievements, and leader boards can all dramatically alter users behaviors. Come hear how we are using the Achievements plugin along with the promise (and pitfalls!) of gamification. Note: attendance of the entire session is required to earn a Gamification Experience badge.

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WordCamp Philly 2011: Gamification for a Funtastic User Experience

  1. 1. Gamification for a Funtastic User Experience Steven L. Johnson Assistant Professor Director Social Media Programs and Research Temple University Fox School of Business Follow me: @StevenLJohnson xeeme.com/StevenLJohnson
  2. 2. How did I get here?
  3. 3. just one more turn http://xkcd.com/386/ http://mssv.net/2010/08/16/one-more-turn/
  4. 4. ga  mi  fi  ca  tion using game elements in other stuff
  5. 5. Example <ul><li>Temple University MIS3538 </li></ul><ul><ul><li>Achievements, Points, Badges, Leaderboard, Levels </li></ul></ul><ul><ul><li>WordPress Achievements Plug-in </li></ul></ul><ul><ul><li>Careful incentive design </li></ul></ul>http://community.mis.temple.edu/social/
  6. 6. Demonstration http://community.mis.temple.edu/social/
  7. 7. <ul><li>Does it work? </li></ul>
  8. 8. Spring 2011: Course Blog (10 wks)
  9. 9. Fall 2011: Course Blog (9 wks)
  10. 10. Fall 2011: Student Blog (9 wks)
  11. 11. <ul><li>Does it work? Let’s ask the students... </li></ul>
  12. 12. Benefits <ul><li>Fun </li></ul><ul><li>Provides focus </li></ul><ul><li>Taps multiple motivations </li></ul><ul><ul><li>Competition </li></ul></ul><ul><ul><li>Recognition and rewards </li></ul></ul><ul><ul><li>Social comparison </li></ul></ul><ul><ul><li>Feedback </li></ul></ul>
  13. 13. Technology Alternatives <ul><li>WordPress </li></ul><ul><ul><li>Achievements </li></ul></ul><ul><ul><li>cubepoints </li></ul></ul><ul><ul><li>BigDoor </li></ul></ul><ul><li>Not WordPress </li></ul><ul><ul><li>Bunchball </li></ul></ul><ul><ul><li>Badgeville </li></ul></ul><ul><li>My review at: http://bit.ly/gamifywp </li></ul>
  14. 14. Conclusions <ul><li>Thoughtful gamification can work </li></ul><ul><li>You get what you reward </li></ul><ul><li>Multiple WordPress options </li></ul>
  15. 15. Question and Answer Steven L. Johnson Assistant Professor Director Social Media Programs and Research Temple University Fox School of Business Follow me: @StevenLJohnson Like: Prof. Johnson's Social Media Innovation Course xeeme.com/StevenLJohnson
  16. 16. Get Your Badge! http://bit.ly/wcphilly10fun I attended a funtastic presentation by Prof. Johnson

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