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Week 7 - Digital Disruption
Week 7 - Digital Disruption
Week 7 - Digital Disruption
Week 7 - Digital Disruption
Week 7 - Digital Disruption
Week 7 - Digital Disruption
Week 7 - Digital Disruption
Week 7 - Digital Disruption
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Week 7 - Digital Disruption

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Week 7 of MIS5001 Information Technology Management course taught by Prof. Johnson at Temple U. Fox School of Business

Week 7 of MIS5001 Information Technology Management course taught by Prof. Johnson at Temple U. Fox School of Business

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  • 1.
    • PROF. STEVEN L. JOHNSON
    • Twitter: @StevenLJohnson
    • http://stevenljohnson.org
    Week 7 –Digital Disruption MIS5001: Management Information Systems
  • 2. Today ’s Agenda
    • Case Discussion
    • Blog and Reading Discussion
    • The Digital Difference Activity
    • PMBA office: intra-semester evaluations
  • 3. Case Study Discussion
    • Why was Kodak so successful in the traditional photography industry?
    • What are major differences between traditional photography and digital imaging?
    • What are the differences in relation to value creation and value appropriation?
    • How should Kodak prepare itself for the unbounded nature of digital innovation?
    • Compared to Cisco case, what are unique roles of IT in the case of Kodak?
  • 4. Blog and Reading Discussion
    • Blog: pros and cons of digital photography
    • Anderson, In the Next Industrial Revolution, Atoms Are the New Bits , Wired
    • Graham, What Business Can Learn From Open Source?
    • Day, G. and Schoemaker, P. (2000). Avoiding the Pitfalls of Emerging Technologies . California Management Review. (42)2. pp. 8-33.
  • 5. Reading: Day & Schoemaker
    • Pitfalls for incumbents
      • Delayed participation
      • Sticking with the familiar
      • Reluctance to fully commit
      • Lack of persistence
    • Crafting Solutions
      • Attend to peripheral signals
      • Build a learning capacity
      • Balance commitment and options
      • Organizational separation
  • 6. Reading Discussion: Atoms are the new bits
    • Crowdsourcing
    • Long-tail
    • Prototyping and fabrication
    • Consumer to business
    • “ Small batch”
    • New organization: “small pieces, loosely joined”
  • 7. The Digital Difference Activity
    • Groups of 2-3, take pen and paper...
      • Find 4-5 examples of items with digital impact... ... anywhere in this building.
      • If have camera phone, email to steven@temple.edu
    • Return promptly by agreed up time
    • For each item make a note of:
      • Item, context and inferred process.
      • What was “old” process?
      • What is “new” process?
      • What is the digital difference?
  • 8. For More Information PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org

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