Week 6 - Technology Innovation

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Week 6 of MIS5001 Information Technology Management course taught by Prof. Johnson at Temple U. Fox School of Business

Week 6 of MIS5001 Information Technology Management course taught by Prof. Johnson at Temple U. Fox School of Business

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  • 1.
    • PROF. STEVEN L. JOHNSON
    • Twitter: @StevenLJohnson
    • http://stevenljohnson.org
    • http://community.mis.temple.edu/mis5001spring12johnson/
    Week 6 –Technology Innovation MIS5001: Management Information Systems
  • 2. Today ’s Agenda
    • Case Discussion
    • Discussion
    • Activity: 2SPA
  • 3. Case Study Discussion
    • What, historically, have been Apple ’s competitive advantages?
    • Are the PC industry competitive dynamics favorable or problematic for Apple?
    • How sustainable is Apple ’s competitive position in MP3 players ?
    • How sustainable is Apple ’s competitive position in smart phones ?
    • Compare Apple ’s strategy for iPad to Amazon’s strategy for Kindle. Which company do you think will be more successful?
  • 4. 100-Second Reflection
    • What would you like to remember at the end of the semester about today ’s cases?
    • What do you have more questions about?
    • Any other comments?
  • 5. For Further Discussion
    • Two-Sided Markets
      • Getting pricing right: subsidize quality- and price-sensitive
      • Cope with winner-take-all competition
      • Avoid envelopment
    • What is the business model for “free”?
  • 6. 2SPA : 2-Sided Platform Activity
    • 1, 2, 3 … 4 groups
    • Pick one of the following products:
      • Bicycle (e.g., kids, commuter, racing, mountain, BMX)
      • Furniture (e.g., desk, chair, sofa, table)
      • Jewelry (e.g., necklace, bracelet, earrings)
      • Backpacks, Handbags, or Luggage
    • Pretend you are marketing manager with goal to develop recurring revenue via introduction of digital platform into your physical good.
      • Who are the two sides
      • What is the value proposition for each?
      • Which do you charge and why?
  • 7. PROF. STEVEN L. JOHNSON EMAIL: [email_address] Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001spring12johnson/ For More Information