Your SlideShare is downloading. ×
0
MIS5001 - Week 4 disruptive technology and organization innovation
MIS5001 - Week 4 disruptive technology and organization innovation
MIS5001 - Week 4 disruptive technology and organization innovation
MIS5001 - Week 4 disruptive technology and organization innovation
MIS5001 - Week 4 disruptive technology and organization innovation
MIS5001 - Week 4 disruptive technology and organization innovation
MIS5001 - Week 4 disruptive technology and organization innovation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

MIS5001 - Week 4 disruptive technology and organization innovation

458

Published on

Slides from week 4 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

Slides from week 4 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Week 4 – Disruptive Technology and Organization Innovation MIS5100: Management Information Systems PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/
  • 2. Today’s Agenda  PT MBA Program Announcements  Case Discussion  Special Break!  (> 6:45 to 7:15)  Recap: Blog Discussion Question  Reading Discussion  Activity
  • 3. Case Discussion Questions   Do you think Radiohead letting fans name their own price for the downloaded version of In Rainbows was a good idea? Why or why not?   Can this pricing scheme work for other artists?   What are economic implications for artists? How does it affect the relationship between artists and record labels?   Is this release strategy effective in the long run?   How does Radiohead’s approach fit in the wider context of how the Internet affects the music industry?   Was name-your-own-price for IR a success or failure?
  • 4. Blog Discussion + Reading   Digital information goods   Experience goods   Non-rival   Often perishable: time = $$   Market solutions   Browsing / segmentation (time, detail, analysis tools)   Distribution   Bundling   Tiers   $$   Subscriptions   Advertising-supported
  • 5. Other Reading   What is Web 2.0?   What is a CoP?   What is cloud computing (a.k.a. Infrastructure 2.0)?
  • 6. Activity   Step 1: Divide into 4 groups.   (3-5 Minutes) Step 2: Identify 3-5 products or services with high fixed costs and low marginal costs.   Debrief: Each group provides 2 examples.   (5-10 Minutes) Step 3: Pick an example from board   Develop a plan to provide the product or service to most people for free and still make money.   Time permitting, pick a second example.   (5-10 Minutes) Step 4: Class Discussion
  • 7. For More Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/

×