MIS5001 - Week 4 disruptive technology and organization innovation
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MIS5001 - Week 4 disruptive technology and organization innovation

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Slides from week 4 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

Slides from week 4 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

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MIS5001 - Week 4 disruptive technology and organization innovation MIS5001 - Week 4 disruptive technology and organization innovation Presentation Transcript

  • Week 4 – Disruptive Technology and Organization Innovation MIS5100: Management Information Systems PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/
  • Today’s Agenda  PT MBA Program Announcements  Case Discussion  Special Break!  (> 6:45 to 7:15)  Recap: Blog Discussion Question  Reading Discussion  Activity
  • Case Discussion Questions   Do you think Radiohead letting fans name their own price for the downloaded version of In Rainbows was a good idea? Why or why not?   Can this pricing scheme work for other artists?   What are economic implications for artists? How does it affect the relationship between artists and record labels?   Is this release strategy effective in the long run?   How does Radiohead’s approach fit in the wider context of how the Internet affects the music industry?   Was name-your-own-price for IR a success or failure?
  • Blog Discussion + Reading   Digital information goods   Experience goods   Non-rival   Often perishable: time = $$   Market solutions   Browsing / segmentation (time, detail, analysis tools)   Distribution   Bundling   Tiers   $$   Subscriptions   Advertising-supported
  • Other Reading   What is Web 2.0?   What is a CoP?   What is cloud computing (a.k.a. Infrastructure 2.0)?
  • Activity   Step 1: Divide into 4 groups.   (3-5 Minutes) Step 2: Identify 3-5 products or services with high fixed costs and low marginal costs.   Debrief: Each group provides 2 examples.   (5-10 Minutes) Step 3: Pick an example from board   Develop a plan to provide the product or service to most people for free and still make money.   Time permitting, pick a second example.   (5-10 Minutes) Step 4: Class Discussion
  • For More Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/