Week 11 –GlobalizationMIS5001: Management Information Systems PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org
Today’s Agenda Announcements Case Discussion Reading Discussion Blog Discussion Question Globalization Group Activity
Case Study Discussion Why did Wyeth seek a globally integrated strategy? What barriers did Wyeth face in implementing the strategy? Define globalization at Wyeth. How are globalization and standardization related. What was the role of IT in the globalization of Wyeth? Critique the IT-led globalization of Wyeth. What worked? What didn’t work?
100-Second Reflection1. What would you like to remember at the end of the semester about the Wyeth case?3. What would you like to know more about?5. Any other comments?
Blog Discussion IT and Globalization Is IT the reason for globalization? Is IT a solution to globalization challenges?
The Globalization Group Activity Groups of 2-3, take pen and paper... ... explore in building (or look outside). Identify 2-3 products or services. Rate on scale of 1-7 (1 = not much, 7= quite a lot) How much has globalization changed this product or service compared to 10-20 years ago? How much could globalization potentially change this product or service in the next 10-20 years? Return promptly by agreed up time
For More Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org