MIS5001 Week 12 Technology Innovation

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Slides from week 12 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

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MIS5001 Week 12 Technology Innovation

  1. 1. P R O F . S T E V E N L . J O H N S O N T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/ Week 12 –Technology Innovation MIS5001: Management Information Systems
  2. 2. Today’s Agenda   Announcements   Case Discussion   Discussion   Activity: 2SPA
  3. 3. Case Study Discussion   What, historically, have been Apple’s competitive advantages?   Are the PC industry competitive dynamics favorable or problematic for Apple?   How sustainable is Apple’s competitive position in MP3 players?   How sustainable is Apple’s competitive position in smart phones?   Compare Apple’s strategy for iPad to Amazon’s strategy for Kindle. Which company do you think will be more successful?
  4. 4. 100-Second Reflection 1.  What would you like to remember at the end of the semester about today’s cases? 2.  What do you have more questions about? 3.  Any other comments?
  5. 5. For Further Discussion   Guest Speaker: Mathias Kirchmer   TopCoder Case Follow-Up   What App are you Reading?   Two-Sided Markets   Getting pricing right: subsidize quality- and price-sensitive   Cope with winner-take-all competition   Avoid envelopment
  6. 6. 2SPA: 2-Sided Platform Activity   Divide into 4 groups   Pick one of the following products:   Bicycle (e.g., kids, commuter, racing, mountain, BMX)   Furniture (e.g., desk, chair, sofa, table)   Jewelry (e.g., necklace, bracelet, earrings)   Backpacks, Handbags, or Luggage   Pretend you are marketing manager with goal to develop recurring revenue via introduction of digital platform into your physical good.   Who are the two sides and which do you charge?   What is the value proposition for each?
  7. 7. P R O F . S T E V E N L . J O H N S O N E M A I L : S T E V E N @ T E M P L E . E D U T w i t t e r : @ S t e v e n L J o h n s o n http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/ For More Information

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