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MIS5001 Week 12 Technology Innovation

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Slides from week 12 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

Slides from week 12 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

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    MIS5001 Week 12 Technology Innovation MIS5001 Week 12 Technology Innovation Presentation Transcript

    • Week 12 –Technology InnovationMIS5001: Management Information Systems PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/
    • Today’s Agenda  Announcements  Case Discussion  Discussion  Activity: 2SPA
    • Case Study Discussion  What, historically, have been Apple’s competitive advantages?  Are the PC industry competitive dynamics favorable or problematic for Apple?  How sustainable is Apple’s competitive position in MP3 players?  How sustainable is Apple’s competitive position in smart phones?  Compare Apple’s strategy for iPad to Amazon’s strategy for Kindle. Which company do you think will be more successful?
    • 100-Second Reflection1.  What would you like to remember at the end of the semester about today’s cases?2.  What do you have more questions about?3.  Any other comments?
    • For Further Discussion  Guest Speaker: Mathias Kirchmer  TopCoder Case Follow-Up  What App are you Reading?  Two-Sided Markets   Getting pricing right: subsidize quality- and price-sensitive   Cope with winner-take-all competition   Avoid envelopment
    • 2SPA: 2-Sided Platform Activity  Divide into 4 groups  Pick one of the following products:   Bicycle (e.g., kids, commuter, racing, mountain, BMX)   Furniture (e.g., desk, chair, sofa, table)   Jewelry (e.g., necklace, bracelet, earrings)   Backpacks, Handbags, or Luggage  Pretend you are marketing manager with goal to develop recurring revenue via introduction of digital platform into your physical good.   Who are the two sides and which do you charge?   What is the value proposition for each?
    • For More Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/