MIS5001.401: Information
Technology Management
 Key Slides Weeks 1-3

    PROF. STEVEN L. JOHNSON
         Twitter: @Steve...
Week 1: Agenda

  Introduction to...
      Content
      Format



  Expectations
      In Class Exercises
      Syl...
Information Technology Management

                                          MIS5001                 MIS5102             M...
Coming Attractions

  Check website: discussion question in next 24-48
 hours
   Post a response
   Read and reply to o...
Week 2: Agenda

  Case Discussion
  Reading
  Recap: Blog Discussion Question
  Upcoming Assignments
     Case Study ...
Case: Google, Inc.

First (and primary) product is:             algorithmic search
Other major products include:
Maps, Gma...
Case Discussion Questions

  The case describes several of Google’s
   “products” (i.e., Search, Gmail, Google Earth). Wh...
Case Study Analysis

  How
     Pick a case from weeks #3-7

     Pick ONE discussion question

     Write a one-page ...
Individual and Group Project

  How
     4 groups of 4 members each

     Analyze a technology, application, or project...
In-Class Exercise

  Divide into 4 teams


  6 minutes: brainstorm to identify 10 examples of
 technologies, application...
Week 3: Agenda


 Announcements: Assignment Details
 Case Discussion
 Recap: Blog Discussion Question
 Systems Thinking
STARS Air Ambulance

  What “business” is this organization in?

  What is their funding model?

  If you were a manage...
Case Discussion Questions

  What should the role of IS and IT be at STARS?

  How should the new CIO proceed to gain th...
Summary of Other Reading

  Business process is “collection of related, structured
  activities or tasks that product a s...
In-Class Exercises


  Systems: Virtuous and Vicious Cycles
  Butterfly Effect
  Self-Regulating System
Ad-supported Search Engine Model

                     Traffic




      Web
                                   Advertiser...
For More Information

    PROF. STEVEN L. JOHNSON
         EMAIL: STEVEN@TEMPLE.EDU
          Twitter: @StevenLJohnson
   ...
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MIS5001 key slides from weeks 1 to 3

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Introduction to mis5001 at Temple University Fox School of Business taught by Prof. Steven L. Johnson in Fall, 2010.

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MIS5001 key slides from weeks 1 to 3

  1. 1. MIS5001.401: Information Technology Management Key Slides Weeks 1-3 PROF. STEVEN L. JOHNSON Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5101fall10/
  2. 2. Week 1: Agenda   Introduction to...   Content   Format   Expectations   In Class Exercises   Syllabus Review Photo by conorwithonen
  3. 3. Information Technology Management MIS5001 MIS5102 MIS5108 MIS5101 Management Business Information Business Information Process Systems Intelligence Systems Improvement Strategy Understand issues in implementing Introduction to Fundamentals of Strategic Value of Data, Information successful IT strategy (process, Information Business Process Information and Knowledge organization, incentives) Technology Analysis Technology management Apply business Evaluate IT investments and IT-enabled Understand role of Identify and intelligence IT in improving N/A evaluate strategic business opportunities. firm performance value of IT solutions to solve business problems Learn common Communicate IT Develop business Form a business case for a technology justifications for IT value to business case for IT-related N/A initiative. initiatives audience initiative Learn business Integrate data Analyze a current business process and N/A analysis and N/A across multiple improve it (BPM). consulting skills sources Analyze Develop Create a plan for transitioning from requirements for Develop a plan for information N/A organization existing systems to new systems and IT-enabled change security policies processes. business change and plans
  4. 4. Coming Attractions   Check website: discussion question in next 24-48 hours   Post a response   Read and reply to other’s comments, too   Read assigned readings and consider the discussion questions in syllabus   Bring written notes to class with   one copy to turn in   one copy to keep
  5. 5. Week 2: Agenda   Case Discussion   Reading   Recap: Blog Discussion Question   Upcoming Assignments   Case Study Analysis   Group Project
  6. 6. Case: Google, Inc. First (and primary) product is: algorithmic search Other major products include: Maps, Gmail, Books, Finance, Docs, Calendar, Checkout, YouTube, DoubleClick, NexusOne Founder background: engineers Google governance structure: two stock classes Work allocation % is (XX/XX/XX): 70/20/10 Determinants of paid listing revenues are: coverage, click-through, average CPC, revenue splits Values + Golden Rules: Don’t be evil; technology matters; make our own rules. Make coordination easy; eat your own dog food; don’t be evil; data drive decisions; communicate effectively.
  7. 7. Case Discussion Questions   The case describes several of Google’s “products” (i.e., Search, Gmail, Google Earth). What do they have in common? What line of business is Google in?   How does Google make money? Who are its customers? With this in mind, what is Google’s real product?   Based on the material in the case, how would you describe Google’s strategy? Do they have one?   See case p. 13: “What Should Google Do?” What do you think Google should do? Why?
  8. 8. Case Study Analysis   How   Pick a case from weeks #3-7   Pick ONE discussion question   Write a one-page answer   See syllabus for format, advice and evaluation criteria   When   First from weeks #3-7; Second from weeks #8-13   Email to Prof. by Saturday at 5pm (2-days prior to class discussion)   Post to blog between Saturday at 5pm and Monday at 8am
  9. 9. Individual and Group Project   How   4 groups of 4 members each   Analyze a technology, application, or project that involves an innovative information-intensive technology   When   Week #3 (9/20) – Deadline to Form Groups   Week #4 (9/27) – Deadline to Propose Individual and Group Project Topics   Week #9 (11/1) – Individual Project Due   Week #14 (12/6) – Group Project Due, Group Presentations
  10. 10. In-Class Exercise   Divide into 4 teams   6 minutes: brainstorm to identify 10 examples of technologies, applications, or technology vendors that are innovative information-intensive technologies   Report 3 examples back to the class   4 minutes: pick 3 high-level examples and identify 4-5 individual related components
  11. 11. Week 3: Agenda  Announcements: Assignment Details  Case Discussion  Recap: Blog Discussion Question  Systems Thinking
  12. 12. STARS Air Ambulance   What “business” is this organization in?   What is their funding model?   If you were a manager at STARS, how would you recruit new employees?
  13. 13. Case Discussion Questions   What should the role of IS and IT be at STARS?   How should the new CIO proceed to gain the trust and co-operation of the other senior managers and the CEO?   How should the new CIO handle the proliferation of consultants and IT projects at STARS?   How should the CIO deal with the “distributed” nature of IS work at STARS?
  14. 14. Summary of Other Reading   Business process is “collection of related, structured activities or tasks that product a specific service or product for a particular customer.” (Wikipedia)   “IT in many companies is looked at as a cost center rather than as a strategic partner.” “We in IT could... [define] ourselves as “business enablers” rather than “information technologists.”” (TLB, Computerworld)   “In every feedback loop... information about the result of a transformation or an action is sent back to the input of the system in the form of input data.” (Principia Cybernetica Web)
  15. 15. In-Class Exercises   Systems: Virtuous and Vicious Cycles   Butterfly Effect   Self-Regulating System
  16. 16. Ad-supported Search Engine Model Traffic Web Advertisers Crawling IT Revenue Resources
  17. 17. For More Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/

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