NIC Foundations Seminar - Grassroots Fundraising For Your Foundation & Philanthropy
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NIC Foundations Seminar - Grassroots Fundraising For Your Foundation & Philanthropy

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    NIC Foundations Seminar - Grassroots Fundraising For Your Foundation & Philanthropy NIC Foundations Seminar - Grassroots Fundraising For Your Foundation & Philanthropy Presentation Transcript

    • Grassroots Fundraising
      For Your Foundation & Philanthropic Partner
      Presented by Steve Good
      Director of Communications & Iron Phi, Phi Delta Theta
      Founder & CEO, GrassrootGive, LLC
    • Goals for the Presentation
      Educate you about grassroots fundraising, the trends that are fueling this movement and the importance of grassroots fundraising programs
      Have you thinking about fundraising in a whole different way
      Walk away enthused/with ideas
    • Let’s Have Some Fun!
      If I told you that I was going to __________ and raise $1,000 for _________ in the process, would you support me by making a donation?
    • A Little Bit About Me
      Millennial – Born in 1982
      Live in a crazy Greek world
      Phi Delt
      Wanna-be long distance runner
      Social media nut
      Non-Profiter (Poor)
      Disgruntled MBA grad
      Former philanthropy chairman
      ALS Charity Runner & Iron Phi
    • So What’s My Point?
      You have many disposable income-challenged young millennials in your organization who want an opportunity to do good and show their loyalty to you. They have large networks that will support them in whatever they are trying to achieve, and they have the social tools to help them accomplish their goals.
    • The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
      Grassroots FundraisingThe term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
    • Grassroots Fundraising Programs
      Involve many people in your fundraising efforts
      Enlarge your fundraising staff
      Cultivate young donors
      Extend donor pools
      Mobilize your people to “do good”
      The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
    • Why You Should Embrace It
      Millennials want to make a difference
      Cultivate Young Donors
      Budget Constraints
      Extend your staff
      Social Media & The Groundswell
    • Whose Cause Is It?
    • Iron Phi
      Phi Delt’s Brotherhood of Athletes
      MissionTo strengthen the Phi Delta Theta International Fraternity and the impact it has on the fight against Lou Gehrig's disease through the fundraising and athletic efforts of its members.
    • Iron Phi Goals
      2010 Goal - $100,000 (Achieved)
      2011 Goal – Additional $200,000
      2012 Goal - Additional $300,000
      2013 Goal – Additional $400,000
      End Goal - $1 million raised
      $500,000 to ALS
      $500,000 to PDT Foundation
    • To Become An Iron Phi
      • Achieve an athletic accomplishment
      • Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation
      To Become an Iron Phi
      • Achieve an athletic accomplishment
      • Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation
    • Iron Phi is…
      Strengthening our partnership with ALSRaising money/support for ALS
      Raising money/support for PDT Foundation
      Giving our members the opportunity to achieve personal athletic goals Cultivating young donors and capturing the power of their networks
    • Iron Phi Results
      $180,000 Raised in 17 months
      83 Iron Phis
      603 registrants
      # of donations – 3,147 (85% non-Phis)
      60% of chapters participating
      2 Iron Phi Chapters - $10,000+ raised
      Average gift amount - ~$55
      Software/Website Cost - ~$20,000 over 3 yrs
      Top Fundraiser - $8,000
    • Brainstorming Activity
      How can your organization empower its members to raise money for your cause and your foundation at the same time?
    • Let’s See Who Won Our Competition!
    • Stay in Contact
      sgood@grassrootgive.com
      www.facebook.com/SteveGood
      @sgood @grassrootgive
      www.grassrootgiveblog.com
      www.grassrootgive.com