NIC Foundations Seminar - Grassroots Fundraising For Your Foundation & Philanthropy
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NIC Foundations Seminar - Grassroots Fundraising For Your Foundation & Philanthropy

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NIC Foundations Seminar - Grassroots Fundraising For Your Foundation & Philanthropy Presentation Transcript

  • 1. Grassroots Fundraising
    For Your Foundation & Philanthropic Partner
    Presented by Steve Good
    Director of Communications & Iron Phi, Phi Delta Theta
    Founder & CEO, GrassrootGive, LLC
  • 2. Goals for the Presentation
    Educate you about grassroots fundraising, the trends that are fueling this movement and the importance of grassroots fundraising programs
    Have you thinking about fundraising in a whole different way
    Walk away enthused/with ideas
  • 3. Let’s Have Some Fun!
    If I told you that I was going to __________ and raise $1,000 for _________ in the process, would you support me by making a donation?
  • 4. A Little Bit About Me
    Millennial – Born in 1982
    Live in a crazy Greek world
    Phi Delt
    Wanna-be long distance runner
    Social media nut
    Non-Profiter (Poor)
    Disgruntled MBA grad
    Former philanthropy chairman
    ALS Charity Runner & Iron Phi
  • 5.
  • 6. So What’s My Point?
    You have many disposable income-challenged young millennials in your organization who want an opportunity to do good and show their loyalty to you. They have large networks that will support them in whatever they are trying to achieve, and they have the social tools to help them accomplish their goals.
  • 7. The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
    Grassroots FundraisingThe term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
  • 8. Grassroots Fundraising Programs
    Involve many people in your fundraising efforts
    Enlarge your fundraising staff
    Cultivate young donors
    Extend donor pools
    Mobilize your people to “do good”
    The term “grassroots” is a term used to denote any kind of effort that derives most of its power and reason for being from a community and from common ordinary people.
  • 9. Why You Should Embrace It
    Millennials want to make a difference
    Cultivate Young Donors
    Budget Constraints
    Extend your staff
    Social Media & The Groundswell
  • 10. Whose Cause Is It?
  • 11. Iron Phi
    Phi Delt’s Brotherhood of Athletes
    MissionTo strengthen the Phi Delta Theta International Fraternity and the impact it has on the fight against Lou Gehrig's disease through the fundraising and athletic efforts of its members.
  • 12. Iron Phi Goals
    2010 Goal - $100,000 (Achieved)
    2011 Goal – Additional $200,000
    2012 Goal - Additional $300,000
    2013 Goal – Additional $400,000
    End Goal - $1 million raised
    $500,000 to ALS
    $500,000 to PDT Foundation
  • 13. To Become An Iron Phi
    • Achieve an athletic accomplishment
    • 14. Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation
    To Become an Iron Phi
    • Achieve an athletic accomplishment
    • 15. Raise $1,000 with 50% going to ALS and 50% to the Phi Delta Theta Foundation
  • 16. Iron Phi is…
    Strengthening our partnership with ALSRaising money/support for ALS
    Raising money/support for PDT Foundation
    Giving our members the opportunity to achieve personal athletic goals Cultivating young donors and capturing the power of their networks
  • 17. Iron Phi Results
    $180,000 Raised in 17 months
    83 Iron Phis
    603 registrants
    # of donations – 3,147 (85% non-Phis)
    60% of chapters participating
    2 Iron Phi Chapters - $10,000+ raised
    Average gift amount - ~$55
    Software/Website Cost - ~$20,000 over 3 yrs
    Top Fundraiser - $8,000
  • 18. Brainstorming Activity
    How can your organization empower its members to raise money for your cause and your foundation at the same time?
  • 19. Let’s See Who Won Our Competition!
  • 20. Stay in Contact
    sgood@grassrootgive.com
    www.facebook.com/SteveGood
    @sgood @grassrootgive
    www.grassrootgiveblog.com
    www.grassrootgive.com