Social Marketing Strategy and ROI<br />Tenets of ROI in Social Media Marketing<br />1<br />
Social Media ROI Tenets<br />Social media in marketing <br />New component of corporate communications <br />Equal with tr...
Social Media Tenets (2)<br />Social media has two key components <br />outbound marketing messaging and <br />inbound cust...
Social Media Tenets (3)<br />Social media is made up of many individual channels <br />integrated, bidirectional communica...
Where to Find Us<br />5<br />Steven Groves <br />SGroves@SocialMarketingConversations.com<br />Guy R. Powell GPowell@Deman...
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ROI of Social Media - The Tenets of ROI

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Achieving ROI in marketing with social media and traditional media requires consideration of the tenets of social media

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ROI of Social Media - The Tenets of ROI

  1. 1. Social Marketing Strategy and ROI<br />Tenets of ROI in Social Media Marketing<br />1<br />
  2. 2. Social Media ROI Tenets<br />Social media in marketing <br />New component of corporate communications <br />Equal with traditional, PR and other media channels. <br />Needs to be fully integrated into the media mix<br />2<br />
  3. 3. Social Media Tenets (2)<br />Social media has two key components <br />outbound marketing messaging and <br />inbound customer service engagement<br />3<br />
  4. 4. Social Media Tenets (3)<br />Social media is made up of many individual channels <br />integrated, bidirectional communications channel<br />4<br />
  5. 5. Where to Find Us<br />5<br />Steven Groves <br />SGroves@SocialMarketingConversations.com<br />Guy R. Powell GPowell@DemandROMI.com<br />Jerry DimosJDimos@LitmusGroup.com<br />DemandROMI<br />Prove and improve your marketing effectiveness<br />+1 404-816-4344<br />www.DemandROMI.com<br />Social Marketing Conversations<br />ROI-based social conversations<br />+1 602-903-1010<br />www.SocialMarketingConversations.com<br />Litmus Group<br />Turning Strategy into Performance<br />+65 6680 6550 www.LitmusGroup.com<br />Community: ROIofSocialMedia.com<br />Facebook: Facebook.com/ROIofSocialMedia<br />Twitter: @ROISocialMedia #ROISM #ROMI<br />Scan for Guy Powell Contact Info<br />Scan for Steven Groves Contact Info<br />

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