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ROI of Social Media - Media Engagement Framework
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ROI of Social Media - Media Engagement Framework

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The Media Engagement Framework helps marketers understand the constraints and measurements in connecting with a social audience. More information at www.ROIofSocialMedia.com

The Media Engagement Framework helps marketers understand the constraints and measurements in connecting with a social audience. More information at www.ROIofSocialMedia.com

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  • AwarenessConsideratinoPurchase intentPurchaseLoyalty
  • Transcript

    • 1. The ROI of Social Media: How to improve the return on your social marketing investment
      Media Engagement Framework
      1
    • 2. Media Engagement Framework
    • 3. Media Engagement Framework Personas
      3
      Manageable Segmentation
      Individuals
      Consumers
      Influencers
      • Helps marketers approach a social audience
    • Audience Engagement Competitive Set
      4
      What’s the limited commodity?
      Time
      Brand
      Influence
    • 4. What is measureable impacts the Brand
      5
      Brand Image
      Success or Failure
      Review the ‘Conversation Hierarchy’*
      *Search SlideShare.com for ‘Conversation Hierarchy’ or join us at www.ROIofSocialMedia.com
    • 5. What’s measureable - Individuals
      6
      Individuals
      Community Engagement
      Awareness
      Brand, online presence
      Any or All
      Consumption
      Conversation
      • Subscription
      Desired outcome
      Invitation
      Advocacy
    • 6. What’s measureable - Consumers
      7
      Consumers
      Consumer Purchase Funnel
      Awareness
      Consideration
      Purchase Intent
      Purchase
      Loyalty
    • 7. What’s measureable - Influencers
      8
      Influencers
      Influencer Endorsement
      Reputation
      Reach, Frequency & Quality = Audience (follower count / profile),Timing, Content
    • 8. Where to Find Us
      9
      Steven Groves
      SGroves@SocialMarketingConversations.com
      Guy R. Powell GPowell@DemandROMI.com
      Jerry DimosJDimos@LitmusGroup.com
      DemandROMI
      Prove and improve your marketing effectiveness
      +1 404-816-4344
      www.DemandROMI.com
      Social Marketing Conversations
      ROI-based social conversations
      +1 602-903-1010
      www.SocialMarketingConversations.com
      Litmus Group
      Turning Strategy into Performance
      +65 6680 6550 www.LitmusGroup.com
      Community: ROIofSocialMedia.com
      Facebook: Facebook.com/ROIofSocialMedia
      Twitter: @ROISocialMedia #ROISM #ROMI

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