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ROI of Social Media - Marketing Process Diagram
ROI of Social Media - Marketing Process Diagram
ROI of Social Media - Marketing Process Diagram
ROI of Social Media - Marketing Process Diagram
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ROI of Social Media - Marketing Process Diagram

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Marketing Process Diagram - one of the components from the ROI of Social Media, designed to take marketers to the next level in measurable marketing in traditional and social media

Marketing Process Diagram - one of the components from the ROI of Social Media, designed to take marketers to the next level in measurable marketing in traditional and social media

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  • 1. The ROI of Social Media: How to improve the return on your social marketing investment
    Marketing Process Diagram
    1
  • 2. The Marketing Process Diagram
    2
    The marketing process diagram helps marketers to build processes from which they can learn how to build great strategies, develop tactics supporting those strategies, measure their success, calculate their value to the organization based on what matters - ROI - and then improve their marketing actions to drive more value for the company.
  • 3. The Marketing Process Diagram
    The marketing process diagram helps marketers in four ways:
    What are the short & long term benefits from social media?
    Through continuous improvement a structured marketing process can lead to quantifiable short & long term benefits, especially in the highly dynamic social marketing arena
    How to justify it to the rest of the company?
    With ROI as a key component, marketers can use success metrics based on what is important to the company – ROI. This will help the company to understand how this oft misunderstand function delivers quantifiable results and allows marketers to justify their budgets
    What is the synergy of traditional and social media?
    Because traditional and social media are highly dynamic and lend themselves to a fully integrated approach in order to reap the highest synergistic value, marketers must make certain they holistically consider all aspects of their traditional and social media investments.
    What if we wanted to double spending; halve the spend?
    Because the process diagram provides actionable insights on marketing strategy, tactics and success, the company can gauge the impact varying levels of investment will have on corporate success
    3
  • 4. Where to Find Us
    4
    Steven Groves
    SGroves@SocialMarketingConversations.com
    Guy R. Powell GPowell@DemandROMI.com
    Jerry DimosJDimos@LitmusGroup.com
    DemandROMI
    Prove and improve your marketing effectiveness
    +1 404-816-4344
    www.DemandROMI.com
    Social Marketing Conversations
    ROI-based social conversations
    +1 602-903-1010
    www.SocialMarketingConversations.com
    Litmus Group
    Turning Strategy into Performance
    +65 6680 6550 www.LitmusGroup.com
    Community: ROIofSocialMedia.com
    Facebook: Facebook.com/ROIofSocialMedia
    Twitter: @ROISocialMedia #ROISM #ROMI
    Scan for Guy Powell Contact Info
    Scan for Steven Groves Contact Info

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