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Using Social Media To Protect Your Digital Footprint
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Using Social Media To Protect Your Digital Footprint

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Using Social Media To Protect Your Digital Footprint Using Social Media To Protect Your Digital Footprint Presentation Transcript

  • Using Social Media To Get Your Dream Job10th March 2012
  • Using social media to get employed
  • This is me...Average StudentPoor Background Missed Grades Gap Year Illness Computer Jazz Hands Science Text
  • First Year Second Year Third Year Text
  • Graduate Employed Text
  • Powerful When Used Properly
  • How is social affecting recruitment?
  • Text
  • A changing digital landscape
  • I don’t think it is for me...
  • :-) Social media is about people:-) Employers will look at your social properties before meeting you:-) Hiding ‘behind the curtain’ will damage your chances of employment:-) Everyone else is doing it... Text
  • But how?
  • AP Create and use a friendly profile name and avatarAP Always link to your proudest digital portals (e.g. Sussex Plus)AP Keep your updates public. Private accounts will not help youAP Use #Hashtags to join in with debates, topics and conversationsAP Promote others and keep self-promotion to a minimumAP Follow, connect and communicate with chosen industry experts TextAP Be consistent
  • Where?
  • LinkedIn Twitter Text Blogs The Web
  • FacebookBe social, not foolish.
  • Full Name, Location and Current Role Current and Past Employment Recommendations and Connections Links To Your ProfileOptimise Your Profile
  • Solid and GenuineBusiness Contacts
  • Applications
  • Recommendations
  • Be Considered An Expert
  • Merging of personal/professional lives
  • Make a professional ‘you’
  • The Tools
  • Any Steven GradidgeQuestions?
  • @StevenGradidge
  • LinkedIn Twitter Text Blogs The Web
  • TwitterWorldwide audience of over 300 millionQuick and universally ubiquitousEngage on the move via mobileKeyword specific #hashtags
  • BlogsThe best personal branding techniqueUse your blog to let employers know the real youIncrease your overall web exposureFree
  • LinkedInThe worlds largest B2B social networkOver 125 million active global users80% of companies now use it as a recruitment64% of members are male
  • Further tools
  • Hootsuite hootsuite.com FREEFreeMultiple account sendingScheduled messagesReporting and analyticsName monitoringRSS feedsMobile app
  • Sprout Social From sproutsocial.com $9Free 30-day trialMultiple account sendingScheduled messagesReporting and analytics (GoogleAnalytics integration)Name monitoringRSS feedsMobile app
  • Google Alerts google.com/alerts FREEFreeMonitor any keyword (includingcompetitorsHighly customisableE-mail updatesSimple and easy to set-up
  • @StevenGradidge
  • Most images taken from 500px.com - They are not my own work. I implore you tosupport the artists on the site as well as the site by registering. I can provide authorsupon request.Other imagery used has been sourced from Google Images.Event organised by The University of Sussex.If you want further information, please contact: @StevenGradidge Steven Gradidge Resources