Unlocking LinkedIn for Recruiters.


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Unlocking the potential of LinkedIn.

By Steven Gradidge for Calverton Factors.

Published in: Career, Technology, Business
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Unlocking LinkedIn for Recruiters.

  1. 1. Unlocking The Potential Of LinkedIn10th March 2012
  2. 2. The Potential Of Steven Gradidge LinkedIn
  3. 3. SEO ServicesSocial Media ManagementWeb Build & DesignPPC ManagementWeb CopywritingCompetitor Analysis Who Is Steven Gradidge Talking
  4. 4. The worlds largest B2B social networkOver 100 million active global users80% of companies now use it as a recruitmentAverage user is 39 and earns £60k a year What Is Steven Gradidge LinkedIn
  5. 5. Powerful When Used Steven Gradidge Properly
  6. 6. What do they Steven Gradidge think
  7. 7. What People Think Steven Gradidge LinkedIn Is For
  8. 8. Keeping In Touch With Steven Gradidge Contacts
  9. 9. Recruitment Steven Gradidge Jobs
  10. 10. Talking in Business Steven Gradidge Groups
  11. 11. What Steven GradidgeLinkedIn Is Really For
  12. 12. Digital Darwinism > A period of time where significant change isnecessary. Business is fundementally changingPeople by peopleLife is a social network. LinkedIn just serves as a tool to organiseour connectionsNew form of social business > The blurring of our business andpersonal personaSocial business is a like a garden > It requires love, care, attentionand time Time for Steven Gradidge Change
  13. 13. NOT a Steven GradidgeCURE
  14. 14. Building Solid and Genuine Steven Gradidge Business Contacts
  15. 15. Steven GradidgeBut How?
  16. 16. Full Name, Location and Current Role Current and Past Employment Recommendations and Connections Links To Your Website Optimise Steven GradidgeYour Profile
  17. 17. Steven GradidgeApplications
  18. 18. Steven GradidgeRecommendations
  19. 19. Upload Your Complete Steven Gradidge Address Book
  20. 20. Connect a client with someone else Research a prospect before you meet them Write a recommendation for a customerHelpful Steven Gradidge Tips
  21. 21. LinkedIn Steven GradidgeGroups
  22. 22. LinkedIn Steven GradidgeGroups
  23. 23. Be Considered An Steven Gradidge Expert
  24. 24. Basic Premium Contact anyone on LinkedInContact only connections Expanded Profile Viewer Including Basic Profile Viewer 3rd Degree and Group Profile ViewingBasic Search Functionality Fully Search Functionality With Filters Reference Check Function OpenLink Messaging Service Contact Folder Organization Account Type: Steven Gradidge Basic Vs. Premium
  25. 25. Profile Page Steven GradidgeSneak Preview
  26. 26. Profile Page Steven GradidgeSneak Preview
  27. 27. Ask questions to engage conversation and topic interaction Be noticed and recognised as a subject expert Get recommended as an expert within your nicheVisibility/Credibility Steven Gradidge Answers
  28. 28. • Engage an infinite network • Free insightful research• Multi-platform sharing • Fun and engaging Visibility/Credibility Steven Gradidge Polls
  29. 29. Be aware if your contacts connect with other suppliers Include LinkedIn on website, email signature, biz card Ask For Referrals Message people who change jobMore Helpful Steven Gradidge Tips
  30. 30. More Tips: Steven GradidgeShare Advice
  31. 31. Steven GradidgeLinkedIn Ads
  32. 32. Steven GradidgeLinkedIn Ads
  33. 33. Steven GradidgeMobile
  34. 34. A continuous source ofenquiries and prospects.Contact and engage withcustomers, clients, friendsand brand advocates.A valuable resource to growyour network Steven Gradidge Summary
  35. 35. Any Steven GradidgeQuestions?
  36. 36. We hope this helps...White Hat MediaSussex Innovation CentreScience Park SquareFalmer, BrightonBN1 9SB+44 (0)1273 704 771info@whitehatmedia.com
  37. 37. Most images taken from 500px.com - They are not my own work. I implore you tosupport the artists on the site as well as the site by registering. I can provide authorsupon request.Other imagery used has been sourced from Google Images.Event organised by Calverton Factors.If you want further information, please contact: @StevenGradidge Steven Gradidge Resources
  38. 38. @StevenGradidge