Audit and Recommendations Audit and analysis Have the best site you can have• Search engine optimisation• Social media presence• Content• Technology• Site structure• Conversion quality 50 plus factors checked
More than 70 Microso/ Partners’ sites audited in the last ﬁve months
‘After our site was audited andrecommendations by White HatMedia our traffic and enquiriesquadrupled’Comment made in public at aMicrosoft event in Berlin to 60+Partners by Sander Schoneveld,General Manager, K3.
Routes to ROI – get yourself seenTop 3 factors that affect opening rates Know and trust the sender: 59.2% Subject Line: 41.1% Previously opened and thought valuable: 30.1% (source: ReturnPath)All based on good content
Plan your content calendar Frequency? To who, and segment? What content?
What is paid search?Rapid resultsCan be costlyMust be measuredwellEasy to use, difficultto master
Bid price and Quality Score c. 70% c. 20% c. 10% Cost paid x Quality Score: CTR x Quality Score: other The price you The % of Wording of pay for each people who your ad click (often be click on your Text on your less than the ad landing page price you bid) Age of your account CTR of your account
Use Day Parting Change bid prices depending on the time of day