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Unlocking The Potential Of LinkedIn

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Generating sales and increasing leads with LinkedIn.

Generating sales and increasing leads with LinkedIn.

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  • Introduction.\nWelcome.\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
  • We work for a number of large brands - demanding brands!\nOffering all kinds of online marketing services\nI love what we do! A nominated ‘best search agency’ award 2011\n
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  • Problem: So many people are not using the platform to its true potential\nAP: HOW MANY PEOPLE BELIEVE THEY ARE USING IT TO ITS FULL POTENTIAL?\n
  • AP: WHAT DO PEOPLE THINK THE LINKEDIN IS FOR?\nOnline social CRM\nOnline CV\nAn old mans Facebook\n
  • Keeping up to date with colleagues, clients, friends, business contacts\nUltimately, it helps us be nosy - the human craving to be in the loop!\nKeep up to date with competitors campaigns, clients, colleagues\n
  • A lot of people use it to find a job. To make contact with HR teams, recruitment officers\nOr on the flipside, businesses are using it to find key industry influencers\nHeadhunting is prolific! Searching skills into the search bar\n
  • Talking about business interests with industry specific groups\nGroups for all kinds of interests and niches\nIf their isn’t a group for you, make one!\n
  • LinkedIn is now worth £3.3 billion pounds. There must be more\nAP: HAND OVER TO ROBIN\n
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  • My favourite feature - sneak preview\n
  • You can see the people who have been checking you out\nMaybe a recruiter? A competitor? An ex-girlfriend? But the important fact is you can!\nYou can also see how well your profile is performing within the SERP - great for benchmarking influence\n
  • You can see the people who have been checking you out\nMaybe a recruiter? A competitor? An ex-girlfriend? But the important fact is you can!\nYou can also see how well your profile is performing within the SERP - great for benchmarking influence\n
  • A relatively new feature too LinkedIn - Answers\nThe great Voltaire said ‘judge a man by his questions, not his answers’\nAsk those influential questions. GET Recommended as an expert.\nUse for market insight and research\n\n
  • A relatively new feature too LinkedIn - Answers\nThe great Voltaire said ‘judge a man by his questions, not his answers’\nAsk those influential questions. GET Recommended as an expert.\nUse for market insight and research\n\n
  • A relatively new feature too LinkedIn - Answers\nThe great Voltaire said ‘judge a man by his questions, not his answers’\nAsk those influential questions. GET Recommended as an expert.\nUse for market insight and research\n\n
  • A relatively new feature too LinkedIn - Answers\nThe great Voltaire said ‘judge a man by his questions, not his answers’\nAsk those influential questions. GET Recommended as an expert.\nUse for market insight and research\n\n
  • A relatively new feature too LinkedIn - Answers\nThe great Voltaire said ‘judge a man by his questions, not his answers’\nAsk those influential questions. GET Recommended as an expert.\nUse for market insight and research\n\n
  • A relatively new feature too LinkedIn - Answers\nThe great Voltaire said ‘judge a man by his questions, not his answers’\nAsk those influential questions. GET Recommended as an expert.\nUse for market insight and research\n\n
  • A relatively new feature too LinkedIn - Answers\nThe great Voltaire said ‘judge a man by his questions, not his answers’\nAsk those influential questions. GET Recommended as an expert.\nUse for market insight and research\n\n
  • Once again - ask the question! Make Voltaire happy!\nShow off your knowledge and expertise!\n
  • Once again - ask the question! Make Voltaire happy!\nShow off your knowledge and expertise!\n
  • Once again - ask the question! Make Voltaire happy!\nShow off your knowledge and expertise!\n
  • Once again - ask the question! Make Voltaire happy!\nShow off your knowledge and expertise!\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Use a competitor analysis tool\nEnsure you let people know they can connect with you!\nAsk for referrals. Ask for leads.\nBe nice and when someone gets a promotion or a change of job, make contact! Say hi. Say congratulations.\n
  • Share. Sharing is caring!\nNo network can exist without sharing.\nDon’t be afraid to give something away! White papers. Discounts. Knowledge. Anything valuable.\nBe prepared to give something and not get anything back. \n\n\n
  • Always on the move! When on the train. In a car.\niPhone app now supports groups. Also available on Blackberry and Android.\n
  • Always on the move! When on the train. In a car.\niPhone app now supports groups. Also available on Blackberry and Android.\n
  • Always selling.\nmake friends. Be prepared to give stuff away.\nBe proud of what you do. Show off what you know. Be recognised as an influencer within your niche.\n\n
  • Always selling.\nmake friends. Be prepared to give stuff away.\nBe proud of what you do. Show off what you know. Be recognised as an influencer within your niche.\n\n
  • Always selling.\nmake friends. Be prepared to give stuff away.\nBe proud of what you do. Show off what you know. Be recognised as an influencer within your niche.\n\n
  • Always selling.\nmake friends. Be prepared to give stuff away.\nBe proud of what you do. Show off what you know. Be recognised as an influencer within your niche.\n\n
  • Always selling.\nmake friends. Be prepared to give stuff away.\nBe proud of what you do. Show off what you know. Be recognised as an influencer within your niche.\n\n
  • Always selling.\nmake friends. Be prepared to give stuff away.\nBe proud of what you do. Show off what you know. Be recognised as an influencer within your niche.\n\n
  • Questions?\n
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Transcript

  • 1. Unlocking The Potential Of LinkedIn6th March 2012
  • 2. Generating Sales From Steven Gradidge LinkedIn Robin Fry
  • 3. SEO ServicesSocial Media ManagementWeb Build & DesignPPC ManagementWeb CopywritingCompetitor Analysis Who Is Steven Gradidge Talking Robin Fry
  • 4. The worlds largest B2B social networkOver 100 million active global users80% of companies now use it as a recruitmentAverage user is 39 and earns £60k a year What Is Steven Gradidge LinkedIn Robin Fry
  • 5. Powerful When Used Steven Gradidge Properly Robin Fry
  • 6. What People Think Steven Gradidge LinkedIn Is For Robin Fry
  • 7. Keeping In Touch With Steven Gradidge Contacts Robin Fry
  • 8. Recruitment Steven Gradidge Jobs Robin Fry
  • 9. Talking in Business Steven Gradidge Groups Robin Fry
  • 10. What Steven GradidgeLinkedIn Is Really For Robin Fry
  • 11. Building Solid and Genuine Steven Gradidge Business Contacts Robin Fry
  • 12. Steven GradidgeBut How? Robin Fry
  • 13. Full Name, Location and Current Role Current and Past Employment Recommendations and Connections Links To Your Website Optimise Steven GradidgeYour Profile Robin Fry
  • 14. Steven GradidgeApplications Robin Fry
  • 15. Steven GradidgeRecommendations Robin Fry
  • 16. Upload Your Complete Steven Gradidge Address Book Robin Fry
  • 17. Connect a client with someone else Research a prospect before you meet them Write a recommendation for a customerHelpful Steven Gradidge Tips Robin Fry
  • 18. LinkedIn Steven GradidgeGroups Robin Fry
  • 19. Be Considered An Steven Gradidge Expert Robin Fry
  • 20. Basic Premium Contact anyone on LinkedInContact only connections Expanded Profile Viewer Including Basic Profile Viewer 3rd Degree and Group Profile ViewingBasic Search Functionality Fully Search Functionality With Filters Reference Check Function OpenLink Messaging Service Contact Folder Organization Account Type: Steven Gradidge Basic Vs. Premium Robin Fry
  • 21. Profile Page Steven GradidgeSneak Preview Robin Fry
  • 22. Profile Page Steven GradidgeSneak Preview Robin Fry
  • 23. Ask questions to engage conversation and topic interaction Be noticed and recognised as a subject expert Get recommended as an expert within your nicheVisibility/Credibility Steven Gradidge Answers Robin Fry
  • 24. • Engage an infinite network • Free insightful research• Multi-platform sharing • Fun and engaging Visibility/Credibility Steven Gradidge Polls Robin Fry
  • 25. Be aware if your contacts connect with other suppliers Include LinkedIn on website, email signature, biz card Ask For Referrals Message people who change jobMore Helpful Steven Gradidge Tips Robin Fry
  • 26. More Tips: Steven GradidgeShare Advice Robin Fry
  • 27. Steven GradidgeMobile Robin Fry
  • 28. A continuous source ofenquiries and prospects.Contact and engage withcustomers, clients, friendsand brand advocates.A valuable resource to growyour network Steven Gradidge Summary Robin Fry
  • 29. Any Steven GradidgeQuestions? Robin Fry
  • 30. We hope this helps...White Hat MediaSussex Innovation CentreScience Park SquareFalmer, BrightonBN1 9SB+44 (0)1273 704 771info@whitehatmedia.com
  • 31. Most images taken from 500px.com - They are not my own work. I implore you tosupport the artists on the site as well as the site by registering. I can provide authorsupon request.Other imagery used has been sourced from Google Images.Event organised by Sussex Enterprise.If you want further information, please contact: @StevenGradidge Steven Gradidge Resources Robin Fry