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Winning Social Media Management Tools - WHM
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Winning Social Media Management Tools - WHM

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White Hat Media's top social media list of tools your business can you to get your social plans off to a winning start. …

White Hat Media's top social media list of tools your business can you to get your social plans off to a winning start.

www.whitehatmedia.com

Published in: Business, Technology

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    • 1. Our Recommended Social Media ToolsWhite Hat Media’s Top Tools In Mastering Your Social Media Properties3rd March 2012
    • 2. Social Media Advice Set long term objectives that Only select the social media1 will establish and maintain 2 platforms that you believe growth highlighting where leads and referrals quick-win opportunities to can be generated. Be achieve value in the first selective couple of months3 Help Increase overall brand awareness by selecting and 4 Prove return on investment and leads generated through social media with engaging with recognised measurable tracking and industry influencers analysis
    • 3. Remember...ResearchObjectivesPlanMeasure and reportEvaluate
    • 4. Tips...1 Find and understand your target audience2 Solve issues that people will find helpful3 Schedule content to periods of time that will maximise its visibility4 Quality over quantity5 Focus on building relationships and brand advocates
    • 5. Hootsuite hootsuite.com FREEFree (option features availableat a costMultiple account sendingScheduled messagesReporting and analyticsKeyword monitoringRSS feedsMobile app
    • 6. Sprout Social From sproutsocial.com $9Free 30-day trialMultiple account sendingScheduled messagesReporting and analytics (GoogleAnalytics integration)Direct competitor analysisKeyword monitoringRSS feedsMobile app
    • 7. Google Alerts google.com/alerts FREEFreeMonitor any keyword (includingcompetitorsHighly customisableE-mail updatesSimple and easy to set-up
    • 8. Social Mention socialmention.com FREEReal-time social media monitoringand analysisE-Mail AlertsHighly customisableQuick and easyRSS subscribe featureExport features
    • 9. Friend or Follow friendorfollow.com FREEFind brand influencers on TwitterFind out who has unfollowed youraccountsExport featureQuick and simple
    • 10. Social Bakers From socialbakers.com FREEFree (Pro account available too)Most major social networkssupportedAnalyse competitorsExport and reporting featuresExcellent support blog
    • 11. PageLever From pagelever.com $34Free 14-day trialIn-depth analysis of FacebookPagesMultiple reporting and exportingfeaturesTells community managers whatFacebook Insights doesn’t
    • 12. Brandwatch From brandwatch.com £400Full keyword monitoring andanalysis (e.g. sentiment)A far more powerful and analyticalalternative to Google AlertsCRM support via APINo sending functionalityPoor reporting functionality
    • 13. Radian6 From radian6.com £500Full keyword monitoring andanalysis (e.g. sentiment)A far more powerful and analyticalalternative to Google AlertsCRM support via APINo sending functionalityPoor reporting functionalityDesignated account managerOverkill for many SME’s
    • 14. We hope this helps...White Hat MediaSussex Innovation CentreScience Park SquareFalmer, BrightonBN1 9SB+44 (0)1273 704 771info@whitehatmedia.com

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