Social Media. Content. Advice.

500 views
442 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
500
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media. Content. Advice.

  1. 1. Social Media, Content, Advice.
  2. 2. Catch up with the action from CIM Sussex on the South East Twitter account: @CIM_se Or join the CIM Sussex group on LinkedIn
  3. 3. #CIMCAKE
  4. 4. Workflow 1) Setting the social scene 2) Reasons to consider SMM before SEO 3) Good & bad content 4) Facebook algorithm success
  5. 5. Social Goals: 2013
  6. 6. The Internet Is No Longer Exclusive “… But the people we want to talk to aren’t on [Insert ubiquitous social network here].”
  7. 7. Social Media: Forget Gen X/Y/Z
  8. 8. Social Media: Not A Cure
  9. 9. Customer Life Cycle: Social Media Be where the people are…
  10. 10. Social Media: Is Mobile
  11. 11. Social Media: Evangelize It
  12. 12. Reasons To Consider SMM
  13. 13. Direct Algorithm Influence
  14. 14. Changing Algorithm Updates
  15. 15. Increasing Encrypted Search Sources (Not Provided) Thanks a bunch Google...
  16. 16. Duplicated Content
  17. 17. Less Competitive
  18. 18. The Blog
  19. 19. Blog: The Statistics • B2B companies that blog generate 67% more leads per month than those who do not • 66% of marketers say their company blog is “critical” or “important” to their business • 77% of Internet users read blogs Source: KBK Communications
  20. 20. Blog: Mullet
  21. 21. Blog: They Can Work • Crap content • Self promotional • Too ‘salesy’ • No clear purpose • No accountability • No plan
  22. 22. Blog: They Can Work
  23. 23. Bad Haircuts: Do Not
  24. 24. Content: Why Do People Share? • Helpful • Interesting • Funny • Educational • Self-promotional
  25. 25. Content: Give Them Want They Need These are where the leads are! Want Need
  26. 26. Content: Humanise It eat chocolate, hate Monday mornings, free lunches, good music, sleeping in on a rainy day, love finding money down the sofa, skinny dipping, get excited when they receive their Amazon delivery, laugh when people fall over, hate getting caught by red lights, like that fresh bed sheet smell, enjoy an unexpected compliment…
  27. 27. Types of Content
  28. 28. Not All Good Content Is Found
  29. 29. Good Content Takes Time “The amount of time required to develop a presentation is directly proportional to how high the stakes are” Source: Slideology
  30. 30. Content: Advice  Seamless sign-off process  Minimal stakeholder involvement  Accountability  Awesome
  31. 31. Facebook: Play The Algorithm
  32. 32. Facebook: Play The Algorithm Edge Affinity Weight Decay
  33. 33. Facebook: Play The Algorithm High Affinity High Edge Brother High Weight Value Low Decay Low Affinity Brand Low Edge Med Weight Page Value High Decay
  34. 34. Facebook: Brands Pages HIGH LOW HIGH
  35. 35. Social Software
  36. 36. Questions? ?

×