Search and Social Finally Marry #BDMF2012

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Search and social media finally decided to do the decent thing and have tied the knot. What does this mean for the SEO industry? Case study. #BDMF2012

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  • Named after Navneet Panda. Started Jan 2012.\n
  • Appeared in May 2012\n
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  • Search and Social Finally Marry #BDMF2012

    1. 1. Search and Social Finally Get Married13th September 2012
    2. 2. SEO <3 Social
    3. 3. There was a time when all bestpractice in search needed was... Title tags H tags Alt image tags Keywords Link text
    4. 4. And these...
    5. 5. And we talked a lot about like this
    6. 6. And search had the world in itshands
    7. 7. But the search engines had aproblem with rubbish...
    8. 8. And social media was growing...
    9. 9. And search needed a team...
    10. 10. Because of the various skills needed
    11. 11. Here’s a number 27
    12. 12. Updates came thick and fast
    13. 13. ...with great names
    14. 14. ...like this one
    15. 15. Two things have become centre stage
    16. 16. And social media
    17. 17. Low cost, contract free budget gymAll major cities covered - London, Manchester,Liverpool, Birmingham, Nottingham, GlasgowJoining process - Completely onlineOpen 24 hours a dayBudget gym of the year
    18. 18. SERP Domination
    19. 19. Member demographic
    20. 20. :-) Predominantly between the age of 18-34 years old:-) Socially savvy. Socially active:-) Heavy smartphone usage Almost a third of members have never been a member of a gym:-) before:-) People of all cultures, ethnicities and religions Text
    21. 21. Social demographic
    22. 22. :-) 78.6% of Facebook members are between the age of 18-34 years old:-) 63% of Facebook members are male An average 202 members sign-up through a Facebook referral -:-) 80% of which is between 5-8pm Text
    23. 23. So, why social media?
    24. 24. Direct algorithm influence
    25. 25. Too much out of our control
    26. 26. (Not Provided) Thanks Google... Increasing SSL/Encrypted search sources
    27. 27. Duplicated Content
    28. 28. Less Competitive
    29. 29. So how did we do it?
    30. 30. Social media optimisation
    31. 31. Ask for reviews (UGC)
    32. 32. Mobile optimised website
    33. 33. Run competitions
    34. 34. Success in numbers
    35. 35. 103% 32%61% 36% Text Aug ’11 - Aug ’12
    36. 36. 25% 50%67% 14% Text Aug ’11 - Aug ’12
    37. 37. How was this achieved?
    38. 38. :-) Seamless sign-off process:-) Minimal stakeholder involvement:-) Trust:-) Awesome content Text
    39. 39. Questions...
    40. 40. @StevenGradidge @JeremySpiller
    41. 41. Most images taken from 500px.com - They are not my own work. I implore you tosupport the artists on the site as well as the site by registering. I can provide authorsupon request.Other imagery used has been sourced from Google Images.Event organised by Pure360If you want further information, please contact: @StevenGradidge Jeremy Spiller Resources Steven Gradidge

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