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Smart Premiums - Brilliant Results

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  • 1. Smart Promotions Begin with Britannica Encyclopædia BritannicaEncyclopædia Britannica®® Promotional Marketing SolutionsPromotional Marketing Solutions Smart Premiums, Brilliant Results JRL Group December 2008
  • 2. Smart Promotions Begin with Britannica Why Encyclopædia Britannica?Why Encyclopædia Britannica?  Brand Awareness – Since 1768. Encyclopædia Britannica's name is world-renowned and our authoritative learning products keep us the leader in our industry.  The De facto Standard. No other reference work is cited more often in the media than Encyclopædia Britannica.  Unparalleled Value. Encyclopædia Britannica content adds relevance to your promotions and offers your customers years and years of use.  Authoritative, Accurate and Safe. Like our 32-volume book set, Encyclopædia Britannica data delivers the right answer the first time, always. That’s why we’re the #1 best-selling encyclopedia worldwide.  Award-Winning. From the highly-coveted CODIE Award to PTA and Online associations, Britannica consistently wins awards for its innovative content and creative delivery.
  • 3. Smart Promotions Begin with Britannica Britannica Custom-Content CDsBritannica Custom-Content CDs
  • 4. Smart Promotions Begin with Britannica Smart PartnersSmart Partners Brilliant PromotionsBrilliant Promotions  Sprint & EMBARQ – Back-to-School Teacher Promotions  Fifth Third Bank/Chicago Bulls – Back-to-School CD-ROM  Key Bank – Account Activation Premium  Frito-Lay & Pizza Hut – Back-to-School Online GWP  JCPenney, Sears, & Kohl’s– In-Store Back-to-School Promotions  Kellogg – Jackie Robinson and Black History CD-ROMs  Sonic Drive-In Restaurants - Kids Meal CD-ROM Gift  Newsweek & Sunday Times –Subscriber Acquisition CD Gift  Bennigan’s – Kid’s Meal Promotions  Procter & Gamble – Back-to-School Mail-In Offer
  • 5. Smart Promotions Begin with Britannica Custom Marketing Solutions Client: Kellogg Company Encyclopædia Britannica Product: Custom CD-ROM titled, “Kellogg proudly presents, A Celebration of Black History” Program Description: Mail-In Offer: Consumers purchasing three Kellogg “qualifying” products can mail-in a completed form to receive this CD-ROM free of charge
  • 6. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: Sonic Drive-In Restaurants Encyclopædia Britannica Product: Ready Reference CD-ROM Program Description: Britannica created a collect-all-four promotion for SONIC’s Back-to-School Wacky Pack kid’s meal. FDA approved cellophane packaging
  • 7. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: Newsweek Encyclopædia Britannica Product: Complete Home Library CD-ROM Program Description: Subscriber Acquisition Gift - This 2-CD set was mailed to all Newsweek subscribers to thank them for their paid subscription.
  • 8. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: FOX Home Entertainment Encyclopædia Britannica Products: Homework Essentials Plus CD-ROM Program Description: Back-to-School 2006 gift with purchase program. Buy two FOX DVDs and get the Britannica CD- ROM free of charge.
  • 9. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: Proctor & Gamble Encyclopædia Britannica Product: Student Edition CD-ROM Program Description: Back to School Promotion - Consumers who purchased four or more P&G products during one shopping trip could mail in their store receipt and a completed tear-pad sheet for gift redemption.
  • 10. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: Frito-Lay Encyclopædia Britannica Product: Encyclopædia Britannica Online + 15% discount at the Britannica eStore Program Description: Gift with Purchase: Purchasers of Frito-Lay 24 count multi-packs during Back-to-School 2005 received a coupon offering a FREE two-month subscription to Encyclopædia Britannica Online plus a 15% discount off selected Back-to-School items at the Britannica eStore.
  • 11. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: American Express Encyclopædia Britannica Product: Encyclopædia Britannica Online. Program Description: Gift with Application Submission: College seniors who applied for the American Express card received the Encyclopædia Britannica SmartCard as a complimentary gift.
  • 12. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: Frito-Lay Encyclopædia Britannica Product: Britannica U.S. Maps Program Description: In-School marketing program aimed at increasing children’s outdoor activities. This poster/map was distributed to one million students and hung in 2,000 school cafeterias.
  • 13. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: JCPenney Afterschool Fund Encyclopædia Britannica Product: Student Encyclopedias CD- ROM and Merriam-Webster paperback Dictionary Program Description: This custom CD-ROM and book set was developed for JCPenney to be sold in-store during Back-to-School with proceeds benefiting their Afterschool Fund.
  • 14. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: EMBARQ Encyclopædia Britannica Products: Student Library CD-ROM Program Description: Trade show premium at Back-to-School teacher/educator fairs.
  • 15. Smart Promotions Begin with Britannica Britannica Marketing SolutionsBritannica Marketing Solutions Client: Sunday Times (London) Encyclopædia Britannica Product: Concise Encyclopedia CD-ROM Program Description: This CD was delivered on-pack to all subscribers of the Sunday Times during Back-to-School 2005 and 2006.
  • 16. Smart Promotions Begin with Britannica Britannica Delivers ResultsBritannica Delivers Results  The Encyclopædia Britannica brand brings exceptional awareness to your promotion and by aligning with Britannica you reap the trust, reliability and high-value of the Encyclopædia Britannica name.  Press Opportunities – Call attention to your partnership with Britannica. No other premium tells parents, grand-parents, teachers and the community that you’re serious about education.  Fun & Learning DVDs & CD-ROMs provide instant gratification and make parents feel good about their purchase. Britannica premiums always increase sell-through.  Quick-Ship Program - Our speedy replication and delivery service can make your last-minute campaign a huge success.
  • 17. Smart Promotions Begin with Britannica Make Your Next CampaignMake Your Next Campaign A Huge SuccessA Huge Success Britannica Delivers Results!Britannica Delivers Results! Steve Gilberg Director, Licensing & Syndication 312-347-7237 sgilberg@eb.com Encyclopædia Britannica Worldwide Headquarters 331 N. LaSalle Drive Chicago, IL 60610 www.britannica.com