What is Social Media?Social media is mediadesigned to bedisseminated throughsocial interaction,created using highlyaccessi...
What is Social Media?
Current Statistics
Social Media Platforms
Social Media Platforms
Social Media Platforms
How is Social Media used?
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Step 1 – Preplanning
Step 1 – Preplanning       Email                 Direct Mail       Websites/Online Ads   Newsletters
Step 1 – Preplanning
Preplanning
Step 2 – Listen to the Conversation
Step 2 – Listen to the Conversation
Listen to the Conversation
Step 3 – Create Your Target Profile
Step 3 – Create Your Target Profile
Create Your Target Profile
Step 4 – Set Specific Goals
Set Specific Goals
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Join the Conversation
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Measure ROI
Determining SM Budget
Budgeting for Social Media
Levels of Social Media Engagement
Tips to get started
Additional Resources
Creatingasocialmediaplan
Creatingasocialmediaplan
Creatingasocialmediaplan
Creatingasocialmediaplan
Creatingasocialmediaplan
Creatingasocialmediaplan
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Creatingasocialmediaplan

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Creatingasocialmediaplan

  1. 1. What is Social Media?Social media is mediadesigned to bedisseminated throughsocial interaction,created using highlyaccessible and scalablepublishing techniques. - wikipedia.org
  2. 2. What is Social Media?
  3. 3. Current Statistics
  4. 4. Social Media Platforms
  5. 5. Social Media Platforms
  6. 6. Social Media Platforms
  7. 7. How is Social Media used?
  8. 8. Case Study: Martell Home Builders
  9. 9. Case Study: Martell Home Builders
  10. 10. Case Study: Martell Home Builders
  11. 11. Case Study: Martell Home Builders
  12. 12. Step 1 – Preplanning
  13. 13. Step 1 – Preplanning Email Direct Mail Websites/Online Ads Newsletters
  14. 14. Step 1 – Preplanning
  15. 15. Preplanning
  16. 16. Step 2 – Listen to the Conversation
  17. 17. Step 2 – Listen to the Conversation
  18. 18. Listen to the Conversation
  19. 19. Step 3 – Create Your Target Profile
  20. 20. Step 3 – Create Your Target Profile
  21. 21. Create Your Target Profile
  22. 22. Step 4 – Set Specific Goals
  23. 23. Set Specific Goals
  24. 24. Step 5 – Join the Conversation
  25. 25. Step 5 – Join the Conversation
  26. 26. Step 5 – Join the Conversation
  27. 27. Step 5 – Join the Conversation
  28. 28. Step 5 – Join the Conversation
  29. 29. Step 5 – Join the Conversation
  30. 30. Join the Conversation
  31. 31. Step 6 – Measure ROI
  32. 32. Step 6 – Measure ROI
  33. 33. Step 6 – Measure ROI
  34. 34. Step 6 – Measure ROI
  35. 35. Step 6 – Measure ROI
  36. 36. Step 6 – Measure ROI
  37. 37. Step 6 – Measure ROI
  38. 38. Step 6 – Measure ROI
  39. 39. Measure ROI
  40. 40. Determining SM Budget
  41. 41. Budgeting for Social Media
  42. 42. Levels of Social Media Engagement
  43. 43. Tips to get started
  44. 44. Additional Resources
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