Social Recruiting for ITConsulting Made Simple                     Presented by              Steven Duque     Recruiting I...
#socialreach           @StevenDuque          @BullhornReachQuestions? Just ask, or email me at sduque@bullhorn.com.
Agenda1. Background Information   -   Marketing Hiring Landscape   -   Social Media Adoption2. Social Recruiting for IT Co...
IT consulting hiring landscape
Conditions for increased demand                 42%           of technology executives believed           it’s very likely...
Growth lies aheadPercentage of CIOs who plan to increase ordecrease staff levels…                         Q4 2011         ...
A recovery to new heights Year-Over-Year Change in Consulting Industry Employment                  January 2007 to October...
Increase in of Available IT Consulting Jobs  Available IT Consultancy Jobs                      +30%  Full-Time           ...
A difficult search          73%     of technology             executives said it’s                  challenging to        ...
Industry Comparisons        Source: Robert Half International Employment Report Q1 2012
IT Consulting Unemployment Down            Source: Bureau of Labor Statistics, 2011.
Decreasing Amount of New Talent         Source: US Dept. of Education, National Center for Education    Statistics, Higher...
A Legally-Imposed Brain Drain ofNon-US Talent―    Increasingly, enrollment   - Craig Barrett    in U.S. universities in   ...
30%            Avg. turnover rate of tech            companies, including IT            consultancies  Source: Dice.com Su...
In 2011, what do you expect to happen withregard to poaching of technology employees incomparison to 2010?  More aggressiv...
social media adoption
Social Media Users by Age                62%                of people on social                networks are of the        ...
Social Media Users by Age                       % of 35+              # of 35+  NETWORK              USERS                ...
Social Media Users by Age         NETWORK                 AVG. AGE                                      38                ...
Social Media Usage by Time
Time Spent Online              8.4 hrs.                  Amount of time                “professional”-aged               A...
Facebook’s Ascent
A Changing Workplace: SocialInboxes Checked Regularly                            All Responses     Source: People—On the G...
A Changing Workplace: SocialInboxes Checked Regularly                            Top Management     Source: People—On the ...
Agenda1. Background Information   -   Marketing Hiring Landscape   -   Social Media Adoption2. Social Recruiting for IT Co...
EMPLOYMENTBRANDING VIASOCIAL MEDIA(FOR IT CONSULTING)
ROI of strong employment brand     2x                          how much lower the cost per                                ...
The Difference: RecruitmentAdvertising VS Social Media                       Controlled             Recruitment           ...
Leverage original content & casework
SOCIALRECRUITING,SOCIALREFERRALS, &THEIR ROI
Leverage your people                       put a                       face to                       the copy
Utilize real relationships                         tap peer-                         to-peer                         netwo...
Social Media Referrals                    good                    consultants                    know good                ...
Referrals Dramatically OutperformOther Sources in Hiring Efficiency                         Hiring Efficiency     100%    ...
First-Year Turnover for Referrals is63% Less than for Other Sources                      First Year Turnover     12%      ...
SOCIALRECRUITING :TACTICS
MARKETOPEN JOBS
Don’t be this guy                    Job!   Job!   Job!   Job!                    Job!   Job!   Job!   Job!               ...
It all depends on your variables        32k       recruiters
Expectations vary across channels
―Social‖ isn’t a single category
BUILDCOMMUNITY
Discussion    Groups   Hashtags (#)   Page
Get involved in ongoing conversations– Start with LinkedIn
Content is King… or Queen
Relevance Checklist      Being “relevant” is being:            Helpful            Educational            Informational ...
Multimedia
MONITOR
Monitoring             follow             the             leader
Monitoring             uncover             best             practices             through             metrics
Monitoring             info             triage
Create Your Free Account            www.bullhornreach.comEfficiency    • Broadcast your open jobs and content to your core...
Steven DuqueRecruiting Innovation & Optimization Evangelistsduque@bullhorn.com
Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelist Steven Duque - December 16, 2011
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Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelist Steven Duque - December 16, 2011

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WATCH THE RECORDED WEBINAR TO HEAR THE TALKING POINTS HERE: https://www1.gotomeeting.com/register/708185208

Maybe you’re looking for better ways to target good java developers, infrastructure architects or other candidates with specialized skill sets. Or, perhaps you’re trying to convey your consultancy’s unique workplace culture to set yourself apart from the competition.

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Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelist Steven Duque - December 16, 2011

  1. 1. Social Recruiting for ITConsulting Made Simple Presented by Steven Duque Recruiting Innovation & Optimization Evangelist powered by your friends at
  2. 2. #socialreach @StevenDuque @BullhornReachQuestions? Just ask, or email me at sduque@bullhorn.com.
  3. 3. Agenda1. Background Information - Marketing Hiring Landscape - Social Media Adoption2. Social Recruiting for IT Consulting - Employment Branding for IT Consulting - Social Recruiting, Social Referrals & Their ROI - Social Recruiting Tactics & Approaches
  4. 4. IT consulting hiring landscape
  5. 5. Conditions for increased demand 42% of technology executives believed it’s very likely that their companies will invest in IT projects in Q1 2012 Source: Robert Half International Employment Report Q1 2012
  6. 6. Growth lies aheadPercentage of CIOs who plan to increase ordecrease staff levels… Q4 2011 Q1 2012 increase 12% 20% decrease 6% 10% Based on survey of 1,400 CIOs at US companies. Source: Robert Half International Employment Report Q1 2012
  7. 7. A recovery to new heights Year-Over-Year Change in Consulting Industry Employment January 2007 to October 2011 Source: Bureau of Labor Statistics, October 2011
  8. 8. Increase in of Available IT Consulting Jobs Available IT Consultancy Jobs +30% Full-Time +35% Contract +22% Part-Time +33% Source: 2010-11 Dice Tech/IT Survey.
  9. 9. A difficult search 73% of technology executives said it’s challenging to locate skilled IT professionals, up 7 points from the Q4 survey Source: Robert Half International Employment Report Q1 2012
  10. 10. Industry Comparisons Source: Robert Half International Employment Report Q1 2012
  11. 11. IT Consulting Unemployment Down Source: Bureau of Labor Statistics, 2011.
  12. 12. Decreasing Amount of New Talent Source: US Dept. of Education, National Center for Education Statistics, Higher Education General Information Survey (HEGIS), 2008.
  13. 13. A Legally-Imposed Brain Drain ofNon-US Talent― Increasingly, enrollment - Craig Barrett in U.S. universities in Former CEO & Chairman of Intel engineering comes from foreign nationals, and we choose to send them home after graduation rather than giving them green cards. So, our students choose not to major in engineering while many foreign students do, but are not allowed to stay.
  14. 14. 30% Avg. turnover rate of tech companies, including IT consultancies Source: Dice.com Survey, 2010
  15. 15. In 2011, what do you expect to happen withregard to poaching of technology employees incomparison to 2010? More aggressive 54% Same 33% Less Aggressive 3% I don’t know 10% Source: Dice.com survey ,2011
  16. 16. social media adoption
  17. 17. Social Media Users by Age 62% of people on social networks are of the “professional” age
  18. 18. Social Media Users by Age % of 35+ # of 35+ NETWORK USERS USERS 64% 512m 61% 122m 78% 78m Source: Google Ad Planner 2011, US Demographics Data
  19. 19. Social Media Users by Age NETWORK AVG. AGE 38 39 44 Source: Google Ad Planner 2011, US Demographics Data
  20. 20. Social Media Usage by Time
  21. 21. Time Spent Online 8.4 hrs. Amount of time “professional”-aged Americans spend per month on social channels.
  22. 22. Facebook’s Ascent
  23. 23. A Changing Workplace: SocialInboxes Checked Regularly All Responses Source: People—On the Go 2010 Report, Pierre Khawand
  24. 24. A Changing Workplace: SocialInboxes Checked Regularly Top Management Source: People—On the Go 2010 Report, Pierre Khawand
  25. 25. Agenda1. Background Information - Marketing Hiring Landscape - Social Media Adoption2. Social Recruiting for IT Consulting - Employment Branding for IT Consulting - Social Recruiting, Social Referrals & Their ROI - Social Recruiting Tactics & Approaches
  26. 26. EMPLOYMENTBRANDING VIASOCIAL MEDIA(FOR IT CONSULTING)
  27. 27. ROI of strong employment brand 2x how much lower the cost per hire is for a company with a strong employment brand Source: LinkedIn, ―What’s the Value of Your Employment Brand?‖, Eda Guitekin, 2011
  28. 28. The Difference: RecruitmentAdvertising VS Social Media Controlled Recruitment Advertising Monologue Dialogue Social Media for Recruiting Uncontrolled
  29. 29. Leverage original content & casework
  30. 30. SOCIALRECRUITING,SOCIALREFERRALS, &THEIR ROI
  31. 31. Leverage your people put a face to the copy
  32. 32. Utilize real relationships tap peer- to-peer networks
  33. 33. Social Media Referrals good consultants know good consultants
  34. 34. Referrals Dramatically OutperformOther Sources in Hiring Efficiency Hiring Efficiency 100% 87% 80% 60% 61% All Other Sources 40% 40% Referrals Average 20% 2% 0% % of Job Applicants That Offer Acceptance Rate Meet Job Requirements Source: Dr. John Sullivan on ERE.net
  35. 35. First-Year Turnover for Referrals is63% Less than for Other Sources First Year Turnover 12% 11% Involuntary 10% Turnover 4% 8% within First Year 6% Voluntary Turnover 4% 4% within First 7% 1% Year 2% 3% 0% All Other Sources Referrals Average Source: Dr. John Sullivan on ERE.net
  36. 36. SOCIALRECRUITING :TACTICS
  37. 37. MARKETOPEN JOBS
  38. 38. Don’t be this guy Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job!
  39. 39. It all depends on your variables 32k recruiters
  40. 40. Expectations vary across channels
  41. 41. ―Social‖ isn’t a single category
  42. 42. BUILDCOMMUNITY
  43. 43. Discussion Groups Hashtags (#) Page
  44. 44. Get involved in ongoing conversations– Start with LinkedIn
  45. 45. Content is King… or Queen
  46. 46. Relevance Checklist Being “relevant” is being:  Helpful  Educational  Informational  Conversational  … Add value to connections’ professional lives online.
  47. 47. Multimedia
  48. 48. MONITOR
  49. 49. Monitoring follow the leader
  50. 50. Monitoring uncover best practices through metrics
  51. 51. Monitoring info triage
  52. 52. Create Your Free Account www.bullhornreach.comEfficiency • Broadcast your open jobs and content to your core social channels at once • Automate jobs re-posting • Prioritize connections to engage with RadarEffectiveness • Get a birds-eye view of social recruiting performance • Monitor proportionate amount of traffic driven by channels • Measure efficacy of update messages
  53. 53. Steven DuqueRecruiting Innovation & Optimization Evangelistsduque@bullhorn.com

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