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33 Essential Social Recruiting Stats - 2011
 

33 Essential Social Recruiting Stats - 2011

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Jobvite compiled a great collection of stats relevant to recruiters who are leveraging new media to find, engage and recruit talent.

Jobvite compiled a great collection of stats relevant to recruiters who are leveraging new media to find, engage and recruit talent.

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  • Are there any stats on how many people who use Facebook, LinkedIn, or Twitter, actually use those sites to also find a job? I would guess the percentage on LinkedIn would be high, but I would be interested in knowing the other two. The survey just calls out 'Job seekers that use Facebook' but it doesn't actually say if they are actively searching Facebook for a job. It implies more to me as: I am looking for a job and I am on Facebook, but I'm not necessarily using Facebook as a way to find a job.
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  • my roomate's ex-wife makes $79 hourly on the laptop. She has been out of a job for 9 months but last month her pay was $8641 just working on the laptop for a few hours. Go to this web site MakeCash11.com
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  • Stylistically this is a VERY crisp presentation!
    “61% of Fortune Global 100 companies use Facebook” – presentation quote.

    However, my presentation: FACEBOOK EMPLOYER ESPIONAGE strongly disagrees with the above statement. Unfortunately the novelty of technology and social media has caused many “professionals” to lose their analytical skills.

    My presentation rejects the quick social acceptance of flat statistical “facts” and replaces them with analytical foresight.
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    33 Essential Social Recruiting Stats - 2011 33 Essential Social Recruiting Stats - 2011 Presentation Transcript

    • ESSENTIAL RECRUITING STATS
    • ESSENTIAL RECRUITING STATS 2 DO NOT USE SOCIAL 65% of online NETWORKING SITES USE SOCIAL NETWORKING Adults Use Social Networking Sites SITES That’s more than double the amount in 2008 SoURCE: PEw RESEARCh CENTER, AUGUST 2011
    • ESSENTIAL RECRUITING STATS 3Consumers Are Spending More Time online Every Day 18% 16% U.S. Share of Time Spend Online Source: Citi Investment Research Analysis, September 2011 14% 12% 10% 8% SITES 6% SITES 4% 2% 0% Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 SoURCE: CITI INvESTMENT RESEARCh ANALAySIS, SEPTEMbER 2011
    • ESSENTIAL RECRUITING STATS 4 we Do More online than Ever beforeSEND/READ EmAIL 94%USE A SEARCh ENGINE 87%pRODUCT RESEARCh 78%GET NEWS 75%fUN/pASS ThE TImE 72%BUy A pRODUCT 66%SOCIAL NETWORKING 61% SoURCE: PEw RESEARCh CENTER, MAy 2010
    • ESSENTIAL RECRUITING STATS 5Social Networks Account for ¼ of the Time Spent online SoURCE: NIELSEN, SEPTEMbER 2011
    • ESSENTIAL RECRUITING STATS 6 Regardless of Age, we’re on Social Networks SoCIAL NETwoRkS USED by ALL AGE GRoUPS 80% 65% EVER yESTERDAy 61% 60% 46% 43% 40% 29% 38% 27% 16% 20% 8% 13% 2% 9% 0% 2005 2006 2007 2008 2009 2010 2011 SoURCE: PEw RESEARCh CENTER, AUGUST 2011
    • ESSENTIAL RECRUITING STATS 7 Social Media will Soon overtake Email Usage 28% 22% (% ChANGE, DECEMbER 2009 - DECEMbER 2010) AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 AGE 55-64 AGE 65+ -1% -8% -12% -18% -59% SoURCE: CoMSCoRE, DECEMbER 2010
    • ESSENTIAL RECRUITING STATS 8Social App Usage has Increased by 30% Since 2010 ToP 5 APP CATEGoRIES USED by SMARTPhoNE owNERS who DowNLoAD APPS 45% 67% 60% music games 65% social networking 55% maps/navigation / weather search SoURCE: NIELSEN, SEPTEMbER 2011
    • ESSENTIAL RECRUITING STATS 9Gen X and Gen y Use of Social Apps Also on the Rise PERCENTAGE of SoCIAL NETwoRkING APP USERS by AGE 13-17 18-24 25-34 35-44 45-54 55+ 9% 20% 29% 20% 12% 10% 61 82 37 31 06 31 02 27 61 81 6 22 20 29 20 64 72 12 31 11 38 SoURCE: NIELSEN, SEPTEMbER 2011
    • ESSENTIAL RECRUITING STATS 10 Gen y Is fast-becoming the Majority of the working Population pre-Boomers Baby Boomers Generation X Generation y and beyond 225 2011: The Baby Boomers 200 reach retirement age 2030: Gen X reaches retirement ag e 175 150 millions 2018:Age 18-64 125 Gen y makes up half of the 100 working age population 75 50 25 0 1990 1995 2000 2005 2010 2015 2020 2025 2030 SoURCE: U.S. bUREAU of ThE CENSUS, PRojECTIoNS bASED oN 2000 CENSUS
    • ESSENTIAL RECRUITING STATS 11 Gen y’s Social Sharing will Not Slow Down wILL ThE wILLINGNESS of GENERATIoN y/MILLENNIALS To ShARE INfoRMATIoN ChANGE AS ThEy AGE? EXPERT RESPoNSES ToTAL SAMPLE (N=371) 69% (N=895) 67% 29% 28% 4% 3% By 2020, Generation Y will continue to broadcast information. By 2020, Generation Y will have “grown out” of their use of social networks Did not respond. SoURCE: PEw RESEARCh CENTER, jULy 2010
    • ESSENTIAL RECRUITING STATS 1228% of iPhone Users Check/Update Social Networks before Leaving bed! 30 22.5 28% 26% 23% 15 18% 17% 17% 16% 15% 7.5 8% 0 yes, before I get yes, before I turn yes, this is how I get out of bed on the TV my morning “news” under age 25 over age 25 iphone users SoURCE: RETREvo 2010
    • ESSENTIAL RECRUITING STATS 13job Seekers who Use Social Networks and job boards found jobs Through Social whAT RESoURCES DIRECTLy LED To yoUR MoST RECENT job? oNLINE SoCIAL NETwoRk INTERNET job boARD LED To MoST RECENT job LED To MoST RECENT job AGE 18-34 73% 53% INCoME of $75,000+ 40% 26% CoLLEGE GRAD oR hIGhER 46% 41% SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 14 The Majority of Employed Americans Are open to New opportunities 12% 75% EmpLOyED, aGe 18-44 SEEKING A NEW jOB 52% colleGe GraD or hiGher 53% 35% 34% EmpLOyED, OpEN income of $75K+ TO A NEW jOB EmpLOyED, NOT SEEKING 73% joB search activitY SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 15 by 2015... 60% of new joBs will require sKills helD BY 20% of the population SoURCE: AMERICAN SoCIETy foR TRAINING AND DEvELoPMENT
    • ESSENTIAL RECRUITING STATS 16 Employed Americans Looking for New jobs Are on Social Networks 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% fACEBOOK LINKEDIN TWITTER COLLEGE DEGREE OR hIGhER WIThOUT A COLLEGE DEGREE SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 17 Social Technologies Are Changing how Companies hire 16% will invest more in joB BoarDs this Year 55% will invest more in social meDia for hirinG this Year SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
    • ESSENTIAL RECRUITING STATS 18 Companies All over the world Are Recognizing the value of Social Media PERCENTAGE of foRTUNE GLobAL 100 CoMPANIES wITh ThE foLLowING TyPES of ACCoUNTS: 72% 71% 69% 67% 50% 65% 59% 54% 52% 50% 52% 33% 34% 33% 40% 40% 33% 35% 33% 25% TOTAL u.s. europe asia lat.a m TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am SoURCE: bURSoN-MARSTELLER EvIDENCE-bASED CoMMUNICATIoNS GRoUP 2010 ,
    • ESSENTIAL RECRUITING STATS 19Employers and job Seekers Are on Different Networks 100% 90% 64% 80% of companies use 2 or more networKs 70% 60% 50% 40% 30% 20% 10% 0% fACEBOOK LINKEDIN TWITTER COmpANIES jOB SEEKERS SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 20 89% of U.S. Companies will Use Social Networks for Recruiting pLAN TO BEGIN ThIS yEAR 8.7% NO 10.5% DON’T KNOW 0.6% yES 80.2% SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
    • ESSENTIAL RECRUITING STATS 21Companies Using Multiple networks for Social RecruitingAll social hires by networkLINKEDIN 73%fACEBOOK 20%TWITTER 7% Employee social referral hires by network LINKEDIN 41% fACEBOOK 43% TWITTER 16% jobs shared in social networks LINKEDIN 52% fACEBOOK 24% TWITTER 24% SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
    • ESSENTIAL RECRUITING STATS 22 2/3 of Companies have Successfully hired Through Social Networks 58% successfullY hireD from social networKs in 2010 NO 36.4% yES 63.6% SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
    • ESSENTIAL RECRUITING STATS 23 Social Media Leads All other Categories for Increased Investment for Recruiting3RD PARTy RECRUITERS/SEARCh fIRMSINTERNAL TRANSfERSCAMPUS RECRUITINGSEARCh ENGINE oPTIMIzATIoNjob boARDSDIRECT SoURCINGCoRPoRATE CAREER SITEREfERRALSSoCIAL MEDIA 0% 20% 40% 60% 80% 100% SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
    • ESSENTIAL RECRUITING STATS 24 best outside Talent Comes from Referrals, Direct Sourcing and Social Networks RATE ThE qUALITy of CANDIDATES fRoM ThESE SoURCES whERE 10 REPRESENTS ThE hIGhEST qUALITy. REfERRALS 8.6 INTERNAL TRANSfERS 8.2 DIRECT SOURCING 7.8 SOCIAL NETWORKS 7.0 CORpORATE CAREER SITE 6.8 3RD pARTy RECRUITERS 6.4 OR SEARCh fIRmS CAmpUS RECRUITING 6.4 jOB BOARDS 6.1 SEARCh ENGINE 6.1 OpTImIzATION SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011
    • ESSENTIAL RECRUITING STATS 25 Referral Applicants Are high quality Compared to other Sources 10% 1% REfERRAL APPLICANTS hIRED oThER APPLICANTS hIRED SoURCE: jobvITE INDEX, 2010
    • ESSENTIAL RECRUITING STATS 26 job Seekers who found Most Recent job on SocialNetworks have More Contacts on Twitter and facebook Twitter facebook LinkedIn 50-199 CONTACTS LESS THAN 30% 50-199 LESS THAN 50 CONTACTS CONTACTS LESS THAN 50 CONTACTS 25% 35% 50-199 20% 50 CONTACTS CONTACTS 17% 53% DO NOT USE THIS NETWORK 200+ DO NOT USE 2% CONTACTS DO NOT USE THIS NETWORK 200+ 11% 26% THIS NETWORK 39% CONTACTS 200+ CONTACTS 14% 28% SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 27 Time Spent with friends on Social Networks Rivals Time Spent In-Person “Thinking about the amount of time you spend with friends online on a social networking site;would you say it’s more, less, or about the same as the time you spend with friends in real life?” 58% 42% mORE/ABOUT TOTAL U.S. ONLINE LESS ThE SAmE pOpULATION SoURCE: 2011 SoCIAL MEDIA MATTERS: U.S. ToTAL oNLINE PoPULATIoN SAMPLE AND bLoGhER
    • ESSENTIAL RECRUITING STATS 28 Social Networking Is Global 1. Australia 7 hours, 17 minutes spent online per person 2. Brazil 30.3 million are active on orkut, the #1 social networking site in brazil 10 8 4 3. France Nearly 25% of french Internet users visited the #2 social networkingsite, overblog 4. Germany German Internet users spent 9 6 more time on social networks than anywhere 7 3 else, a total of 12.7 billion minutes in May 2011 5 5. Italy Italian Internet uses spend 31% of their Internet time on social networks 6. Japan over half of active japanese Internet users visited the top social networking site, fC2 2 blog, in May 2011 1 7. Spain Spanish Internet users average 4 hours, 42 minutes per person on the #4 social site, Tuenti 8. Switzerland 60% of active Swiss Internet users are on social networks and blogs 9. U.S. blogger is now the #2 social networking and blog site SoURCE: NIELSEN, SEPTEMbER 2011 10. U.K. Internet users viewed facebook 20.2 billion times
    • ESSENTIAL RECRUITING STATS 29 • 51% of Americans age 12 and older use Facebook • Average user has 130 friends • Over 250 million users access Facebook through mobile devices • 61% of Fortune Global 100 companies use Facebook SoURCES: ARbITRoN AND EDISoN RESEARCh, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy, fACEbook
    • ESSENTIAL RECRUITING STATS 30 A Closer Look at job Seekers that Use facebook DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS. Gender AGe employed male Female 18-24 25-34 35-44 45-54 55+ yes noJob seekers that use Facebook (n=804) 49% 51% 23% 30% 26% 15% 6% 73% 27%Job seekers that do not use Facebook (n=240) 56% 44% 10% 19% 31% 25% 16% 69% 31% educAtion household income high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+Job seekers that use Facebook (n=804) 19% 37% 29% 15% 18% 33% 20% 13% 16%Job seekers that do not use Facebook (n=240) 26% 36% 26% 12% 27% 30% 18% 11% 13% SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 31 • 400 million unique visitors per month • 50 million users log in to Twitter every day • Over 55% of active users access Twitter on mobile devices • 77% of Fortune Global 100 companies use Twitter SoURCES: TwITTER, wALL STREET joURNAL, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy
    • ESSENTIAL RECRUITING STATS 32 A Closer Look at job Seekers that Use Twitter DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS. Gender AGe employed male Female 18-24 25-34 35-44 45-54 55+ yes noJob seekers that use twitter (n=357) 57% 43% 23% 36% 25% 12% 3% 77% 23%Job seekers that do not use twitter (n=687) 47% 53% 18% 23% 28% 20% 11% 70% 30% educAtion household income high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+Job seekers that use twitter (n=357) 18% 34% 33% 33% 17% 31% 20% 14% 19%Job seekers that do not use twitter (n=687) 22% 38% 26% 14% 22% 33% 20% 12% 13% SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 33 • Executives from all 2011 Fortune 500 companies are on LinkedIn • Nearly 2 billion people searches on LinkedIn • 9 million recent college graduates • Over 2 million companies have a LinkedIn Page SoURCE: LINkEDIN
    • ESSENTIAL RECRUITING STATS 34 A Closer Look at job Seekers that Use LinkedIn DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS AND PRoACTIvE CAREER MANAGERS. Gender AGe employed male Female 18-24 25-34 35-44 45-54 55+ yes noJob seekers that use linkedin (n=320) 56% 44% 17% 35% 28% 14% 6% 83% 18%Job seekers that do not use linkedin (n=724) 48% 52% 21% 24% 27% 19% 10% 68% 32% educAtion household income high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+Job seekers that use linkedin (n=320) 12% 23% 42% 23% 11% 24% 17% 18% 29%Job seekers that do not use linkedin (n=724) 24% 43% 22% 10% 25% 36% 21% 10% 9% SoURCE: job SEEkER NATIoN, jobvITE 2010
    • ESSENTIAL RECRUITING STATS 35 Ready to Step Up your Social Recruitng Strategy?
    • ESSENTIAL RECRUITING STATS 36 About Jobvite jobvite is the only recruiting platform that that delivers real-time recruiting intelligence with innovative technology for the evolving social web. leading, fast-growing companies today use jobvite’s social recruiting, sourcing and talent acquisition solutions to target the right talent and build the best teams. jobvite is a complete, modular software-as-a-service (saas) platform which can optimize the speed, cost-effectiveness and ease of recruiting for any company. To find out more, take a product tour. jobvite hire is a practical, intuitive web-based platform that helps you effectively manage every stage of hiring. it’s the only social recruiting and applicant tracking solution that makes it easy for everyone to work together on hiring. with jobvite hire, you can improve the speed and quality of talent acquisition, create a great candidate experience, increase referral and social network hires – all while using fewer resources. connect With us jobvite source, is an easy-to-use web-based application that can help you www.jobvite.com achieve your recruitment sourcing goals today. it’s the only social sourcing and www.twitter.com/jobvite candidate relationship management application that helps you target relevant www.facebook.com/jobvite talent through employee referrals, social networks and the web – then build www.linkedin.com/company/jobvite and engage your talent pool. jobvite source is one intuitive platform to manage all sourcing programs and see the results. 650-376-7200