Suominen Case Study - Market Research Summit: 6th November 2013

501 views
393 views

Published on

Case study about how a 150 year old non-woven manufacturer has been using social media to stimulate market research through digital community.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
501
On SlideShare
0
From Embeds
0
Number of Embeds
65
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Suominen Case Study - Market Research Summit: 6th November 2013

  1. 1. 150 year old Finnish company is treading new ground for non-wovens and in manufacturing, very exciting time and very innovative . Suominen revised its strategy in 2012 – the goal is that by 2015 they had earned a reputation as an innovator, a change agent in its market and have an entrepreneurial spirit
  2. 2. Challenges
  3. 3. Consumer Friendly Brand Build Community Engage Gather Intel
  4. 4. Converged Media Strategy • Sponsored stories • PPC • Bloggers Paid Owned Converged Earned • Influencers • Corporate website • WLW site
  5. 5. Consumer Friendly Brand
  6. 6. Build Community
  7. 7. “98.6% of fans who like your page may never return…. Source: http://www.slideshare.net/jeremywaite/social-bakers-adobe-likecycle
  8. 8. Content Drives Participation *Relevant
  9. 9. Content Is King… Distribution is QUEEN
  10. 10. PONBE Paid Owned Converged Earned
  11. 11. Engage
  12. 12. Gather Intel Social Media Incentives Online Registrations Baby & Toddler Makeup & Beauty Around the House Health & Hygiene Follow up, segmented, detailed questionnaires Out & About / Pets
  13. 13. Consumer Friendly Brand Build Community Engage Gather Intel
  14. 14. Get in touch… www.navadagroup.com @NavadaGroup @schtevey @JeremyForsberg www.navadagroup.com

×