Gongman Final Report December 2012
Upcoming SlideShare
Loading in...5
×
 

Gongman Final Report December 2012

on

  • 244 views

A review of the social media led Search for Rank Gongman that I executed while at The Rank Group

A review of the social media led Search for Rank Gongman that I executed while at The Rank Group

Statistics

Views

Total Views
244
Views on SlideShare
211
Embed Views
33

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 33

http://stevecole.info 30
http://www.linkedin.com 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Gongman Final Report December 2012 Gongman Final Report December 2012 Document Transcript

    • Search For The Rank Gongman 2012 Final Report December 2012
    • The Facts and Figures • Competition went live w/c 20th August and closed on 31st October • Gong themed events took place at 24 Grosvenor and G Casinos across England and Wales • Over 1,600 customers watched these events • Casino SMS campaign targeted 59,419 customers and a ‘what’s on guide’ was e.mailed to 113,976 people • 192 Facebook posts and 333 tweets produced about the gong tour • Over 640 approved videos uploaded to YouTube from a total of 893 entries (some were rejected/unable to be uploaded) • 178 new customers were acquired during the campaign • The gong videos and Facebook pages achieved over 24,000 likes/views • 970 tweets produced throughout the campaign with 3,268 followers • 71 pieces of coverage achieved
    • The Facts and Figures Achieved vs Targets Target Achieved % achieved Likes/views 20,000 24,144 121% New customer acquisitions 150 178 119% Entries 1,000 893 89% No of cuttings 50 71 142%
    • Twitter
    • Facebook
    • National Press
    • The Times 23rd November 2012 circ: 407,720
    • Daily Express 23rd November 2012 circ: 550,502
    • Daily Telegraph 23rd November 2012 circ: 560,471 Also appeared in the Scottish Daily Telegraph
    • The Daily Express 24th November 2012 circ: 550,502
    • The Sun 23rd November 2012 circ: 2,384,895 Also appeared in The Scottish Sun
    • Online Coverage
    • www.dailymail.co.uk 22nd November 2012 unique users: 6,671,641
    • www.telegraph.co.uk 22nd November 2012 unique users: 2,887,948
    • www.express.co.uk 23rd November 2012 unique users: 1,986,428
    • www.thetimes.co.uk 23rd November 2012 unique users: n/a
    • www.itv.com/news 22nd November 2012 unique users: n/a
    • www.anorak.co.uk 22nd November 2012 unique users: 58,031
    • www.onenewspage.co.uk 23rd November 2012 unique users: 418,200
    • www.rugbyadvertiser.co.uk 23rd November 2012 unique users: n/a
    • The same article also appeared on:
    • www.casinolifemagazine.com 29th November 2012 unique users: 6,000
    • www.thisisstaffordshire.co.uk 23rd November 2012 unique users: n/a
    • www.eveningnews24e.co.uk 23rd November 2012 unique users: n/a
    • The same article also appeared on:
    • www.dailyecho.co.uk 30th October 2012 unique users: 30,437
    • www.casino4dummies.co.uk 26th October 2012 unique users: n/a
    • www.gaystarnews.com 30th October 2012 unique users: n/a
    • www.britevents.com 12th October 2012 unique users: n/a
    • Bristol Towntalk September 2012 unique users: n/a
    • Leeds Towntalk September 2012 unique users: n/a
    • Swansea Towntalk September 2012 unique users: n/a
    • Reading Towntalk October 2012 unique users: n/a
    • Plymouth Towntalk October 2012 unique users: n/a
    • Regional Press Coverage
    • Great Yarmouth Mercury 23rd November 2012 circ: 17,175
    • Maidenhead Advertiser 13th September 2012 circ: 18,701
    • The Stoke Sentinel 23rd November 2012 circ: 45,343
    • Wolverhampton Express & Star 22nd November 2012 circ: 31,984
    • Aberdeen Evening Express 30th August 2012 circ: 50,630
    • Paisley Daily Express 3rd September 2012 circ: 7,538
    • Blackpool Gazette 12th October 2012 circ: 19,185
    • Chester Leader 29th August 2012 circ: 1,669
    • Flintshire Leader 29th August 2012 circ: 8,967
    • Wrexham Leader 29th August 2012 circ: 16,131
    • Isle of Thanet Gazette 12th October 2012 circ: 9,867
    • Burton Mail 29th August 2012 circ: 12,198
    • Barking & Dagenham Post 5th September 2012 circ: 11,131
    • Great Yarmouth Mercury 31st August 2012 circ: 17,032
    • Blackpool Gazette 23rd November 2012 circ: 19,185
    • Lancashire Evening Post 23rd November 2012 circ: 20,379
    • Wigan Evening Post 23rd November 2012 circ: 7,092
    • Trade Press
    • Coinslot 31st August 2012 circ: 4,100