Search For
The Rank Gongman 2012
Final Report
December 2012
The Facts and Figures
• Competition went live w/c 20th August and closed on
31st October
• Gong themed events took place a...
The Facts and Figures
Achieved vs Targets
Target Achieved % achieved
Likes/views 20,000 24,144 121%
New customer
acquisiti...
Twitter
Facebook
National Press
The Times
23rd November 2012
circ: 407,720
Daily Express
23rd November 2012
circ: 550,502
Daily Telegraph
23rd November 2012
circ: 560,471
Also appeared in the Scottish Daily Telegraph
The Daily Express
24th November 2012
circ: 550,502
The Sun
23rd November 2012
circ: 2,384,895
Also appeared in The Scottish Sun
Online Coverage
www.dailymail.co.uk
22nd November 2012
unique users: 6,671,641
www.telegraph.co.uk
22nd November 2012
unique users: 2,887,948
www.express.co.uk
23rd November 2012
unique users: 1,986,428
www.thetimes.co.uk
23rd November 2012
unique users: n/a
www.itv.com/news
22nd November 2012
unique users: n/a
www.anorak.co.uk
22nd November 2012
unique users: 58,031
www.onenewspage.co.uk
23rd November 2012
unique users: 418,200
www.rugbyadvertiser.co.uk
23rd November 2012
unique users: n/a
The same article also appeared on:
www.casinolifemagazine.com
29th November 2012
unique users: 6,000
www.thisisstaffordshire.co.uk
23rd November 2012
unique users: n/a
www.eveningnews24e.co.uk
23rd November 2012
unique users: n/a
The same article also appeared on:
www.dailyecho.co.uk
30th October 2012
unique users: 30,437
www.casino4dummies.co.uk
26th October 2012
unique users: n/a
www.gaystarnews.com
30th October 2012
unique users: n/a
www.britevents.com
12th October 2012
unique users: n/a
Bristol Towntalk
September 2012
unique users: n/a
Leeds Towntalk
September 2012
unique users: n/a
Swansea Towntalk
September 2012
unique users: n/a
Reading Towntalk
October 2012
unique users: n/a
Plymouth Towntalk
October 2012
unique users: n/a
Regional Press Coverage
Great Yarmouth Mercury
23rd November 2012
circ: 17,175
Maidenhead Advertiser
13th September 2012
circ: 18,701
The Stoke Sentinel
23rd November 2012
circ: 45,343
Wolverhampton Express & Star
22nd November 2012
circ: 31,984
Aberdeen Evening Express
30th August 2012
circ: 50,630
Paisley Daily Express
3rd September 2012
circ: 7,538
Blackpool Gazette
12th October 2012
circ: 19,185
Chester Leader
29th August 2012
circ: 1,669
Flintshire Leader
29th August 2012
circ: 8,967
Wrexham Leader
29th August 2012
circ: 16,131
Isle of Thanet Gazette
12th October 2012
circ: 9,867
Burton Mail
29th August 2012
circ: 12,198
Barking & Dagenham Post
5th September 2012
circ: 11,131
Great Yarmouth Mercury
31st August 2012
circ: 17,032
Blackpool Gazette
23rd November 2012
circ: 19,185
Lancashire Evening Post
23rd November 2012
circ: 20,379
Wigan Evening Post
23rd November 2012
circ: 7,092
Trade Press
Coinslot
31st August 2012
circ: 4,100
Gongman Final Report December 2012
Gongman Final Report December 2012
Gongman Final Report December 2012
Gongman Final Report December 2012
Gongman Final Report December 2012
Gongman Final Report December 2012
Gongman Final Report December 2012
Gongman Final Report December 2012
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Gongman Final Report December 2012

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A review of the social media led Search for Rank Gongman that I executed while at The Rank Group

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Gongman Final Report December 2012

  1. 1. Search For The Rank Gongman 2012 Final Report December 2012
  2. 2. The Facts and Figures • Competition went live w/c 20th August and closed on 31st October • Gong themed events took place at 24 Grosvenor and G Casinos across England and Wales • Over 1,600 customers watched these events • Casino SMS campaign targeted 59,419 customers and a ‘what’s on guide’ was e.mailed to 113,976 people • 192 Facebook posts and 333 tweets produced about the gong tour • Over 640 approved videos uploaded to YouTube from a total of 893 entries (some were rejected/unable to be uploaded) • 178 new customers were acquired during the campaign • The gong videos and Facebook pages achieved over 24,000 likes/views • 970 tweets produced throughout the campaign with 3,268 followers • 71 pieces of coverage achieved
  3. 3. The Facts and Figures Achieved vs Targets Target Achieved % achieved Likes/views 20,000 24,144 121% New customer acquisitions 150 178 119% Entries 1,000 893 89% No of cuttings 50 71 142%
  4. 4. Twitter
  5. 5. Facebook
  6. 6. National Press
  7. 7. The Times 23rd November 2012 circ: 407,720
  8. 8. Daily Express 23rd November 2012 circ: 550,502
  9. 9. Daily Telegraph 23rd November 2012 circ: 560,471 Also appeared in the Scottish Daily Telegraph
  10. 10. The Daily Express 24th November 2012 circ: 550,502
  11. 11. The Sun 23rd November 2012 circ: 2,384,895 Also appeared in The Scottish Sun
  12. 12. Online Coverage
  13. 13. www.dailymail.co.uk 22nd November 2012 unique users: 6,671,641
  14. 14. www.telegraph.co.uk 22nd November 2012 unique users: 2,887,948
  15. 15. www.express.co.uk 23rd November 2012 unique users: 1,986,428
  16. 16. www.thetimes.co.uk 23rd November 2012 unique users: n/a
  17. 17. www.itv.com/news 22nd November 2012 unique users: n/a
  18. 18. www.anorak.co.uk 22nd November 2012 unique users: 58,031
  19. 19. www.onenewspage.co.uk 23rd November 2012 unique users: 418,200
  20. 20. www.rugbyadvertiser.co.uk 23rd November 2012 unique users: n/a
  21. 21. The same article also appeared on:
  22. 22. www.casinolifemagazine.com 29th November 2012 unique users: 6,000
  23. 23. www.thisisstaffordshire.co.uk 23rd November 2012 unique users: n/a
  24. 24. www.eveningnews24e.co.uk 23rd November 2012 unique users: n/a
  25. 25. The same article also appeared on:
  26. 26. www.dailyecho.co.uk 30th October 2012 unique users: 30,437
  27. 27. www.casino4dummies.co.uk 26th October 2012 unique users: n/a
  28. 28. www.gaystarnews.com 30th October 2012 unique users: n/a
  29. 29. www.britevents.com 12th October 2012 unique users: n/a
  30. 30. Bristol Towntalk September 2012 unique users: n/a
  31. 31. Leeds Towntalk September 2012 unique users: n/a
  32. 32. Swansea Towntalk September 2012 unique users: n/a
  33. 33. Reading Towntalk October 2012 unique users: n/a
  34. 34. Plymouth Towntalk October 2012 unique users: n/a
  35. 35. Regional Press Coverage
  36. 36. Great Yarmouth Mercury 23rd November 2012 circ: 17,175
  37. 37. Maidenhead Advertiser 13th September 2012 circ: 18,701
  38. 38. The Stoke Sentinel 23rd November 2012 circ: 45,343
  39. 39. Wolverhampton Express & Star 22nd November 2012 circ: 31,984
  40. 40. Aberdeen Evening Express 30th August 2012 circ: 50,630
  41. 41. Paisley Daily Express 3rd September 2012 circ: 7,538
  42. 42. Blackpool Gazette 12th October 2012 circ: 19,185
  43. 43. Chester Leader 29th August 2012 circ: 1,669
  44. 44. Flintshire Leader 29th August 2012 circ: 8,967
  45. 45. Wrexham Leader 29th August 2012 circ: 16,131
  46. 46. Isle of Thanet Gazette 12th October 2012 circ: 9,867
  47. 47. Burton Mail 29th August 2012 circ: 12,198
  48. 48. Barking & Dagenham Post 5th September 2012 circ: 11,131
  49. 49. Great Yarmouth Mercury 31st August 2012 circ: 17,032
  50. 50. Blackpool Gazette 23rd November 2012 circ: 19,185
  51. 51. Lancashire Evening Post 23rd November 2012 circ: 20,379
  52. 52. Wigan Evening Post 23rd November 2012 circ: 7,092
  53. 53. Trade Press
  54. 54. Coinslot 31st August 2012 circ: 4,100

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