Growth Hacking
Steven
@stevenc81
–Sean Ellis
Growth hacker - “A person whose true north is
growth. Everything they do is scrutinized by its
potential impac...
Based on PMF
Don’t waste money on growth hacking when there is no
growth
Examples
• AirBnB -> Craigslist
• Dropbox referral
• Sent with my iPhone
STFU!
User Accounting
• Acquisition
• Activation
• Retention
• Reactivation
• Churn
• Deactivation
• Referral!
• Revenue
Vanity Metrics
Don’t fall victim to it
Heartbeat of the product
Laser focused on OMTM
New activation - Blue is in trouble
Revenue Accounting - SaaS
• ARPU - Revenue contribution
• LTV - CPA = $$
• Normalized MRR - Deal with yearly payments
Experimentation
• Campaign
• A/B testing
• Conversion
• Significance Test
Do we have a winner?
If not, iterate
If yes,…
And again, STFU
One more thing…
Be statistical about it
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Growth Hacking

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Growth Hacking

  1. 1. Growth Hacking Steven @stevenc81
  2. 2. –Sean Ellis Growth hacker - “A person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”
  3. 3. Based on PMF Don’t waste money on growth hacking when there is no growth
  4. 4. Examples • AirBnB -> Craigslist • Dropbox referral • Sent with my iPhone
  5. 5. STFU!
  6. 6. User Accounting • Acquisition • Activation • Retention • Reactivation • Churn • Deactivation • Referral! • Revenue
  7. 7. Vanity Metrics Don’t fall victim to it
  8. 8. Heartbeat of the product Laser focused on OMTM New activation - Blue is in trouble
  9. 9. Revenue Accounting - SaaS • ARPU - Revenue contribution • LTV - CPA = $$ • Normalized MRR - Deal with yearly payments
  10. 10. Experimentation • Campaign • A/B testing • Conversion • Significance Test
  11. 11. Do we have a winner? If not, iterate If yes,…
  12. 12. And again, STFU
  13. 13. One more thing…
  14. 14. Be statistical about it

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