Through Property and Asset Ownership
Danbury United - Danbury, CT (USASA 5th Division club)
• Property is club owned to ensure long term survival
• Minimum one self contained soccer speciﬁc ﬁeld with
optional second training ﬁeld
• site with room for expansion of clubhouse, bar, and club
• Fence with controlled entry to ground for admission
• Within the city limits of Charlotte, NC
• Preferably with access to public transportation and near
• Natural Grass playing surface for purists
• urban culture oriented
• black / purple / white / silver only
More fashion forward than typical soccer apparel. We
will mainstream and Americanize the branding while
maintaining distinctive soccer elements like scarves
and track jackets while adding in ﬁtteds, bandanas,
• All Matches streamed live on the internet
• Highlight packages available for every game
• web and social focus
Keep It Real
Multiple Groups of Underserved Passionate Supporters
who just want soccer and supporter culture without
the Evangelism. Its not just kids and moms either.
You present the package in the right way, and you will
tap totally overlooked populations.
• Supporter Culture Driven: SG’s built off AO
& QC Army Outreach Programs
• No Limit Larry as PA announcer
• Pre/Half/Post Game urban entertainment
• JCSU Marching Band & Dancers JCSU
There are many well established youth development clubs
in the Carolinas. We do not want to threaten or
compete with them. We do want to develop long term
strategic partnerships to funnel their top youth players
directly on to our reserve and ﬁrst teams when they
mature out of the youth development pyramid.
There are 23 Division 1 Soccer Programs in North and
South Carolina serving 4 PDL & NPSL sides. There is
still A LOT of room for growth and A LOT of players
falling through the cracks
The Region III Amateur Scene is a hotbed of activity, that
goes largely unnoticed because it is underrepresented in
US Open Cup Qualiﬁcation due to the centralized location
and distant travel to the Region III Tournament usually in
Texas, Louisiana, or Florida. A well run team with revenue
streams from the NPSL can afford the qualiﬁcation process.
Locally the USASA afﬁliated league scene is THRIVING
across the state, and developing relationships within these
communities will provide access to a larger player pool.
Fielding a Reserve Team will allow the club to play in front
of fans for a much longer full season, providing a year
round presence in the community. This is crucial because
of the short NPSL season. We have all seen how teams
can manipulate the cup qualiﬁcation procedures by ﬁelding
First Teams as Reserve Teams in cups anyway. Reference
Fresno Fuego & Rhode Island Reds in 2013.
The Mid Atlantic NPSL scene is obviously ﬂourishing.
RVA FC is the closest current comparison to our
model, but there are key differences around marketing
and positioning. QCSC is going to take the region to
the next level, a la DCFC
NPSL has the fastest
growing and most
Culture of any lower
The Autonomy of the
clubs and the ﬂexibility
of the business model >
The restrictive PDL
Sentry Auto Group
•Unique selling style led directly to highest customer satisfaction scores in the dealership.
•Masterful use of CRM tools to maintain relationships in what is typically thought of as a one-off transactional business.
•15% of all customers were repeat customers within a three year span, an exceptional achievement in the auto industry.
•Handwritten letters and chats in the service lounge, allowed me to become trusted resource for my customers.
•One of my Lincoln customers told me I lie outside the third standard deviation of human excellence.
Beasley Broadcast Group / Clear Channel Boston
•Rent-A-Center - Developed a regional agency buy starting with a cold call, executing a multi location regional radio marketing plan for
district.Worked in conjunction
with Carat USA - NewYork.
•Founded Kiss Street Team and identiﬁed talent for hire in street team roles. Responsible for ﬁrst monetizing of street team services. Id
grown in their roles with the company.
Triple Gz Entertainment
•Built the brand and career of a new artist from the ground up.
•Established consistent branding through all print and digital communications.
•Developed a strategy for regional expansion and organic growth through targeting secondary cities and radio markets.
•Integration of branded elements across street, digital, social, and radio.
The PARAGRAPH Project
•Assisted in developing a segmentation study using the agency’s proprietary research methods
•Assisted in analyzing the results of an ethnographic research project for a large regional retailer
•Spearheaded development of an online learning initiative. Organized ecommerce, marketing funnels,
email marketing, and Google adwords campaigns
•In-Store Quantitative Ethnography &
Shopper Marketing Research
Bootcamp for Account Planners
BA - Communication
African American Studies
MBA - Business Administration
with Marketing Certiﬁcate
•Personal Use and Address Booking
•Youth Marketing Academy blog
•Occasional Cultural insight and brand blogging
•Miami Ad School & Youth Marketing Academy
strategy & research decks
• Planning Portfolio
•830 presentation views
•An offbeat investigation into the emerging American soccer culture, emphasis
on the 4th and 5th Divisions (USL PDL & USASA) of
the American Soccer Pyramid
•99% culture, 1% game action. Focus on ethnic leagues in New England: Luso,
Irish,West African, and Caribbean
•High quality content including video and pictures
•Increasingly international audience, read in over 30 countries across 5
•Promoting the fusion of hip hop and soccer
supporter culture in America through video
•Production of video content for Deep In The
Pyramid, my increasingly inﬂuential blog of
nonleague American groundhopping
•Occasional Advertising Planning content
•Professional Networking, occasionally will post an article
highlighting a professional accomplishment. I leave most link
curation for twitter.
•Love to manage my Amazon Reading List here, write
reviews of planning, research, and social science books.
•The glue that holds together my social media presence.
•Link to articles, both original and shared content.
•Thought Leadership in: Strategic Planning and Consumer
Insights,American Soccer Culture, Automotive Trends,