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ECU MAS deck

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My presentation to undergraduate advertising students at ECU about Miami Ad School.

My presentation to undergraduate advertising students at ECU about Miami Ad School.

Published in: Education

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Transcript

  • 1. Strategic Planning
  • 2. What is Planning?• The Voice of the Consumer• The Voice of Reason.• The Asker of Why?• The Link between Account Management and Creative
  • 3. Be Interesting
  • 4. Be Interested
  • 5. Be Relevant
  • 6. Dont Be Afraid to Take a Deep Dive
  • 7. Be Bout What You Be Talkin Bout
  • 8. Why MAS?
  • 9. Hands On• 12 Weeks• 12 Planners• 6 cases• 1 pitch• 1 job!
  • 10. Learn from Industry Heavyweights
  • 11. The Brands Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen